February 2013 issue

News Round Up
Inside the industry
Agency Survey
Secondary Focus 1
Secondary Focus 2
Tertiary Focus 1
Tertiary Focus 2
Vocational Focus
Special Report
Course Guide
Regional Focus
Market Analysis

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India’s higher education dreams

With the majority of Indian students wanting HE in an English-speaking country, the Indian outgoing student market is somewhat narrow in its focus. However, many agents note that business is booming. Bethan Norris reports.

Key points
The total number of students placed by the 9 agencies in our survey was 1.750

Individual agencies placed between 40 and 600 students on courses per year

The average length of stay for Indian students was 52.5 weeks

Overall, 50 per cent of Indian students preferred accommodation in a private apartment when studying overseas

The largest percentage of Indian students (56 per cent) were studying a language for further studies overseas purposes

Higher education is the largest sector of the study abroad market for Indian agencies

Most popular course requests Average percentage of agency business by sector
1. Under/postgraduate 63%
2. University foundation 11%
3. Business 8%
4. Language plus work experience 4.5%
5. Academic/exam prep 2%
6. Intensive 1.5%
Other 10%
1. Higher education 75%
2. Internships 17%
3. Language programmes 5%
4. Secondary education abroad 1%
Other 2%

Reasons for studying overseas Top destinations
1. Studies overseas 56%
2. Future work 38%
3. Current work 5%
Other 1%
1. USA 39.5%
2. UK 14.7%
3. Canada 13.8%
4. New Zealand 8.8%
5. Australia 5.1%
6. China 4.8%
7. Germany 3.5%
8. Italy 3.4%
9. Ireland 1.3%
10. Malaysia 1.2%
11. Singapore 1%
Other 2.9%

How do agents recruit students?
How do agencies find new schools to represent?
1. Word-of-mouth 34%
2. Advertising in press 23%
3. Website 12%
4. Seminars to students 9%
5. Mail shots 9%
. E/online marketing 8%
7. TV/radio 4%
Other 1%
1. B2B conferences
2. Internet 32%
3. Language fairs and student expos 7%
4. STM 1%

Other 19%

Percentage of agents who recognised each of the following organisations
Acpet 38%
English Australia 75%
NEAS 13%

Languages Canada 75%

Groupement FLE 38%
L’Office 13%
Souffle 13%
Unosel 0%

MEI 50%

Asils 0%
Italian in Italy 25%

Feltom 38%

New Zealand
Eng NZ 38%

Aeple 13%

South Africa
EduSa 13%

Fedele 25%

Abls 13%
British Council 88%
English UK 88%

Accet 23%
CEA 13%

Eaquals 25%
Ialc 38%
International House
World Organisation 63%
Quality English 13%
Tandem 13%

Market growth
This is the first time we have analysed the outgoing student market in India, and the majority of agents reported healthy growth over the last 12 months of between five and 200 per cent. The overall average business growth was a significant 22 per cent, although three agencies reported a decrease in business of between 20 and 50 per cent.

Language and destination trends
As English is an official language of India, the majority of Indian students travelling overseas have sufficient English skills to pursue their mainstream education goals in English-speaking countries around the world without undertaking a language course first. The USA, UK, Canada, New Zealand and Australia were the top destinations for Indian students, although one agent noted that the UK was becoming less popular due to recent changes to the country’s visa regulations. English-speaking destinations were by far the most popular with Indian students, but a small minority also travelled overseas to learn German (3.6 per cent), French (1.5 per cent), Japanese (1.5 per cent) and Spanish (1.5 per cent).

Student and course trends
Indian students are more likely to find their agent through word-of-mouth than by any other method and would be required to pay an up-front placement fee (of between US$200 and US$300) at three of the agencies who took part in our survey. Residential accommodation and private apartments were high on the list of priorities for students, with just three per cent opting for host family accommodation while overseas. Indian students take their studies overseas very seriously with courses associated with short-term holiday fun noticeably absent from the list of products offered by agencies. Summer courses, junior courses and general language programmes were not undertaken by any of our agencies’ clients in the last year. Work and further education goals were the primary motivations behind any study abroad opportunity.

Agency business
In contrast with the majority of many of the student markets covered in our Agency Survey feature, India relies very heavily on the higher education sector for business with language, volunteering and other study abroad opportunities not often chosen by students. Higher education made up 75 per cent of overall agency business in India with internships coming in second place at 17 per cent of the market. Undergraduate and postgraduate courses were chosen by 63 per cent of students with a further 11 per cent studying on university foundation courses and a further eight per cent wanting to brush up their business language skills overseas.

Looking ahead
The forecast among Indian agents was mixed for 2013, with some pointing to the country’s growing economy as likely to boost business in the future. However, the UK’s visa regulations were proving something of a challenge for some agencies who pointed out that business for this country was decreasing. Interest in New Zealand and Australia is on the up however, with one agency reporting that student numbers would increase for both of these countries.

Economic overview

• India’s economy grew by 5.3 per cent and 5.5 per cent in the first two quarters of 2012. However, there are concerns that a lack of reforms, slowing factory output and investment, may hurt long-term growth.

• Slowing global demand has affected the country’s exports and dented industrial production. India’s factory output fell 1.8 per cent in June 2012 from a year earlier, the third fall in a four month period.

• A number of investor scandals has also dented India’s image and hurt investor confidence. Foreign direct investment in India fell by 78 per cent in June 2012 from a year earlier. Analysts say that the government needs to take action to improve the investment climate in India if the country is to maintain a high rate of economic growth in the future.

• The rate of inflation came down gradually during 2012. Consumer prices in India rose by 6.87 per cent in July 2012 from a year earlier.

Source: BBC news

Indian agents named a range of programmes they work with, including, in Australia: Deakin University, Melbourne, VIC; TAFE Western Australia, various, WA; University of Tasmania, Hobart, TAS; Queensland University of Technology, Brisbane, QLD. In Canada: University of Windsor, Windsor, ON. In Cyprus: Cyprus International Institute of Management, Nicosia. In the Netherlands: Fontys University of Technology, Venlo. In New Zealand: Auckland University of Technology, Auckland; New Zealand School of Education, Auckland; Quantum Education Group, Auckland; Queens Academic Group, Auckland; Waiariki Institute of Technology, Rotorua. In Poland: Wroclaw University of Technology, Wroclaw. In the UK: Brooksby Melton College, Melton Mowbray; Bradford University, Bradford; Clydebank College, Glasgow; Foyle International School, Derry, Northern Ireland; University of Bedfordshire, Luton; University of Glamorgan, Pontypridd, Wales; University of Greenwich, London; University of Ulster, Londonderry, Northern Ireland; Walsall College, Walsall. In the USA: Florida International University, Miami, FL.

Thank you to the following agencies for taking part in this survey: Aryaan Stay & Study Abroad Consultants, Atlas Education Consultants, Competitive Careers, Grad-Dreams Education Consulting, Institute of Foreign Studies, KCR Consultants, Nodnat Educational Services, Overseas Education Information Centre, Sekhri Academy.

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The following language schools, associations and accommodation providers advertised in the latest edition of Study Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.






ESL Townhouse  
Sara's New York Homestay LLC  
Colonias de Inmersión al Idioma.  
English Australia  
English Australia  
Calgary Board of Education  
Seneca College of Applied Arts and Technology  
iMandarin Language Training Institute  
Cambridge Esol  
Camp Beaumont  
International House World Organisation  
INTO University Partnerships  
Kaplan International Colleges  
LAL Language Centres Holding Ltd  
London School of Business & Finance  
Prime Education  
St Giles International  
TUS Advertising  
University of East Anglia  
Cambridge Esol  
Office de Tourisme Montpellier  
Malta Tourism Authority  
CIAL - Centro de Linguas  
Oscars International  
EF International Language Centers  
Eurocentres International  
Malta Tourism Authority  
AHLI - American Home Life International  
Annie Wright School  
Brown University  
California State University San Marcos  
ELS Language Centers  
Felician College  
FLS International  
Forest Ridge School of the Sacred Heart  
Glenholme School  
IH Pacific (Vancouver, Whistler, San Diego)  
Liberty University  
Ross School (The)  
Saint John's University  
Sara's New York Homestay LLC  
UTP (University Track Preparation)  
University of California San Diego  
West Hills Community College  
Zoni Language Centers

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