|The total number of students placed by the 9 agencies in our survey was 1.750
Individual agencies placed between 40 and 600 students on courses per year
The average length of stay for Indian students was 52.5 weeks
Overall, 50 per cent of Indian students preferred accommodation in a private apartment when studying overseas
The largest percentage of Indian students (56 per cent) were studying a language for further studies overseas purposes
Higher education is the largest sector of the study abroad market for Indian agencies
|Most popular course requests
||Average percentage of agency business by sector
|1. Under/postgraduate 63%
2. University foundation 11%
3. Business 8%
4. Language plus work experience 4.5%
5. Academic/exam prep 2%
6. Intensive 1.5%
||1. Higher education 75%
2. Internships 17%
3. Language programmes 5%
4. Secondary education abroad 1%
|Reasons for studying overseas
|1. Studies overseas 56%
2. Future work 38%
3. Current work 5%
||1. USA 39.5%
2. UK 14.7%
3. Canada 13.8%
4. New Zealand 8.8%
5. Australia 5.1%
6. China 4.8%
7. Germany 3.5%
8. Italy 3.4%
9. Ireland 1.3%
10. Malaysia 1.2%
11. Singapore 1%
|How do agents recruit students?
||How do agencies find new schools to represent?
|1. Word-of-mouth 34%
2. Advertising in press 23%
3. Website 12%
4. Seminars to students 9%
5. Mail shots 9%
6. E/online marketing 8%
7. TV/radio 4%
||1. B2B conferences
2. Internet 32%
3. Language fairs and student expos 7%
4. STM 1%
|Percentage of agents who recognised each of the following organisations
English Australia 75%
Languages Canada 75%
Groupement FLE 38%
Italian in Italy 25%
Eng NZ 38%
British Council 88%
English UK 88%
World Organisation 63%
Quality English 13%
This is the first time we have analysed the outgoing student market in India, and the majority of agents reported healthy growth over the last 12 months of between five and 200 per cent. The overall average business growth was a significant 22 per cent, although three agencies reported a decrease in business of between 20 and 50 per cent.
Language and destination trends
As English is an official language of India, the majority of Indian students travelling overseas have sufficient English skills to pursue their mainstream education goals in English-speaking countries around the world without undertaking a language course first. The USA, UK, Canada, New Zealand and Australia were the top destinations for Indian students, although one agent noted that the UK was becoming less popular due to recent changes to the country’s visa regulations. English-speaking destinations were by far the most popular with Indian students, but a small minority also travelled overseas to learn German (3.6 per cent), French (1.5 per cent), Japanese (1.5 per cent) and Spanish (1.5 per cent).
Student and course trends
Indian students are more likely to find their agent through word-of-mouth than by any other method and would be required to pay an up-front placement fee (of between US$200 and US$300) at three of the agencies who took part in our survey. Residential accommodation and private apartments were high on the list of priorities for students, with just three per cent opting for host family accommodation while overseas. Indian students take their studies overseas very seriously with courses associated with short-term holiday fun noticeably absent from the list of products offered by agencies. Summer courses, junior courses and general language programmes were not undertaken by any of our agencies’ clients in the last year. Work and further education goals were the primary motivations behind any study abroad opportunity.
In contrast with the majority of many of the student markets covered in our Agency Survey feature, India relies very heavily on the higher education sector for business with language, volunteering and other study abroad opportunities not often chosen by students. Higher education made up 75 per cent of overall agency business in India with internships coming in second place at 17 per cent of the market. Undergraduate and postgraduate courses were chosen by 63 per cent of students with a further 11 per cent studying on university foundation courses and a further eight per cent wanting to brush up their business language skills overseas.
The forecast among Indian agents was mixed for 2013, with some pointing to the country’s growing economy as likely to boost business in the future. However, the UK’s visa regulations were proving something of a challenge for some agencies who pointed out that business for this country was decreasing. Interest in New Zealand and Australia is on the up however, with one agency reporting that student numbers would increase for both of these countries.
• India’s economy grew by 5.3 per cent and 5.5 per cent in the first two quarters of 2012. However, there are concerns that a lack of reforms, slowing factory output and investment, may hurt long-term growth.
• Slowing global demand has affected the country’s exports and dented industrial production. India’s factory output fell 1.8 per cent in June 2012 from a year earlier, the third fall in a four month period.
• A number of investor scandals has also dented India’s image and hurt investor confidence. Foreign direct investment in India fell by 78 per cent in June 2012 from a year earlier. Analysts say that the government needs to take action to improve the investment climate in India if the country is to maintain a high rate of economic growth in the future.
• The rate of inflation came down gradually during 2012. Consumer prices in India rose by 6.87 per cent in July 2012 from a year earlier.
Source: BBC news
Indian agents named a range of programmes they work with, including, in Australia: Deakin University, Melbourne, VIC; TAFE Western Australia, various, WA; University of Tasmania, Hobart, TAS; Queensland University of Technology, Brisbane, QLD. In Canada: University of Windsor, Windsor, ON. In Cyprus: Cyprus International Institute of Management, Nicosia. In the Netherlands: Fontys University of Technology, Venlo. In New Zealand: Auckland University of Technology, Auckland; New Zealand School of Education, Auckland; Quantum Education Group, Auckland; Queens Academic Group, Auckland; Waiariki Institute of Technology, Rotorua. In Poland: Wroclaw University of Technology, Wroclaw. In the UK: Brooksby Melton College, Melton Mowbray; Bradford University, Bradford; Clydebank College, Glasgow; Foyle International School, Derry, Northern Ireland; University of Bedfordshire, Luton; University of Glamorgan, Pontypridd, Wales; University of Greenwich, London; University of Ulster, Londonderry, Northern Ireland; Walsall College, Walsall. In the USA: Florida International University, Miami, FL.
Thank you to the following agencies for taking part in this survey: Aryaan Stay & Study Abroad Consultants, Atlas Education Consultants, Competitive Careers, Grad-Dreams Education Consulting, Institute of Foreign Studies, KCR Consultants, Nodnat Educational Services, Overseas Education Information Centre, Sekhri Academy.