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Study Travel Magazine here

Contents - February 2013

Special Report
Agency marketing in the Internet age
With increasingly sophisticated Internet tools at their fingertips, study travel agencies are becoming adept at picking and choosing among a variety of new marketing techniques that can reach their target markets more cost-effectively. Jane Vernon Smith finds out more.

Agency survey
India’s higher education dreams
With the majority of Indian students wanting HE in an English-speaking country, the Indian outgoing student market is somewhat narrow in its focus. However, many agents note that business is booming. Bethan Norris reports..

Tertiary Focus
US West Coast undergraduate study
Featuring popular beach cities such as Los Angeles and California, the West Coast of the USA is home to a number of quality tertiary providers that offer a wide range of undergraduate degree subjects. Many have established agent partnerships or are in the process of developing them..

Vocational Focus
Travel and tourism
Travel and tourism is a vocational field with obvious global appeal and courses, often including industry placements, are increasingly popular with international students, discovers Matthew Knott.

Secondary Focus
Sports in Canada
With renowned national sports, world-class skiing facilities and varied school offerings, sports-mad international students in Canada are well catered for, discovers Matthew Knott.

Secondary Focus
Australia secondary school survey
Agents account for 71 per cent of international students at Australian secondary schools, according to this year’s survey, and the majority of students were studying on full-time courses in school years 11 and 12. Bethan Norris analyses the results of our survey on Australian secondary schools..

Eclectic England
England is the land of punk rockers, tea sippers, gardening enthusiasts, city slickers, marmite eaters and the occasional morris dancer. Claire Twyman finds out more.

Regional Focus
Atlantic dreams
From the pine tree state of Maine in the north to the sunshine state of Florida in the south, the east coast of the USA has plenty to offer those embarking on a study travel trip. Nicola Hancox takes a road trip down the length of the eastern seaboard.

Language plus activities
Language plus activity courses are proving ever popular with a niche student market that some say is growing bigger every year. Such programmes have a useful role to play in a school’s portfolio of course offerings, as Bethan Norris finds out..

Market Analysis
South Africa secure
South African ELT providers’ hard work and positive attitude paid dividends last year, with all reporting stable or increased enrolments. Nicola Hancox talks to language schools about the operational highs and industry challenges..  

Good deeds
Offering an opportunity to practise language skills in a real setting and a rewarding cultural experience, language plus volunteering programmes worldwide are increasing in popularity, discovers Matthew Knott.

Getting together

Languages Canada and Ialca sign agreement
Korea and Japan round off Alphe for 2012
New Zealand to benefit from Chilean scholarships
USA tightens conditional admission rules
Survey track industry trends
StudyTravel acquires UK agency
Into partners with Marshall University in the USA

News Round Up
Student visas suspended at four schools in New Zealand
London’s Mayor questions UK visa stancel
Payback for students at Hershey plant
Pace announces new centre in Ireland
Overseas students win lawsuit against Canadian college
Language school associations sign declaration
F+U Academy of Languages expands in Germany
New logo for Education New Zealand
News in brief
Travel update

Inside The Industry
On the move
Q&A Educator association: Acpet
Industry issues- agents speak out
Q&A Advisor Association: Unosel
Agency of the month

Course Guide
French for business executives
Customised to meet the needs of those working in a French speaking corporate environment, executive courses are offered at a range of language schools in France.


A political issue

by Bethan Norris, Senior Editor

It is easy to be scathing of governments who are happy to take tuition fees and living costs from hard working foreign students but when it comes to safeguarding political futures are only too keen to portray them as migrants who need to be kept out of the country. In this respect, the UK government is being very transparent in its use of net migration statistics as a way of gaining support from some members of the UK public concerned about high immigration into the country.

The UK government has long been criticised for including student visa holders in net migration figures and through recent student visa rule changes appears to be using these valuable visitors to the country as a quick way to reduce net migration. Thanks to a decrease of 26 per cent in the number of student visas issued in the 12 months up to September 2012 (see page 8), the net migration figures have correspondingly decreased this year – an apparent success story for a government pledge to reduce immigration to the ‘tens of thousands’ by 2015. But is this a rather short-sighted way for the government to act, particularly when so many UK universities rely on international student fees to financially support themselves?

London’s mayor, Boris Johnson, has recently joined the debate by highlighting the benefits of attracting the world’s brightest students to study in the city and criticised the inclusion of student visa holders in net migration statistics (see page 8). The fact that this government tactic to reduce net migration by simply reducing student visa holders has become so obvious provides hope that it will soon be forced to change the way it uses the migration figures in the future.

While it has become harder to get a student visa to study in the UK for some nationalities in recent years, it is still seen as an attractive study destination for many. A recent survey of education and agencies by the Association of Language Travel Organisations (Alto) revealed that the UK was perceived as being a ‘very attractive’ place to study for 64 per cent of respondents (see page 7). The USA was in top place with 73 per cent, while Canada had increased its standing by 15 percentage points since 2008 to make it joint second with the UK. It is interesting that Canada is the only country to have increased its reputation so much in the last four years and points to a sea change in student opinion that could see them looking away from the UK and USA in the future to countries with more welcoming visa policies.

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