January 2002 issue

Travel News
Agency News
Agency Survey
Special Report
In Focus
Market Report
Course Guide
City Focus

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Status Survey

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Status: USA 2000

Thank you to the following schools for taking part in our Status survey:

Academy of English at Cedar Plantation, Metter, GA; Active Language Center, Los Angeles, CA; Central Washington University UESL Program, Ellensburg, WA; College of Staten Island English Language Institute, New York, NY; Colorado State University Intensive English Program, Fort Collins, CO; Conversa Language Center, Cincinatti, OH; Edmonds Community College, Lynnwood, WA; Embassy CES, various; Florida Language Center, Fort Lauderdale, FL; Gwynedd-Mercy College, Gwynedd Valley, PA; International House USA, various; Missouri State University ESL Center, Mississippi State, MS; Northwest Missouri State University ESL Program, Maryville, MO; Rennert Bilingual, New York, NY; Sonoma State American Language Institute, Rohnert Park, CA; Southeast Missouri State University Intensive English Program, Cape Girardeau, MO; The Language Academy, Fort Lauderdale, FL; University of California San Diego Extension, International Programs, La Jolla, CA; University of Pittsburgh English Language Institute, Pittsburgh, PA; Zoni Language Centers, Manhattan Campus, New York, NY.

Status Survey statistics are based on figures supplied by a selection of individual schools. Not all survey respondents answered every question in the survey. Figures are, in some cases, rounded up or down to the nearest whole. All information is treated with the strictest confidence.

Next month: Malta

The Status survey gathers market data from language teaching institutions in a variety of countries and produces comparable world market statistics. It is a joint venture from Language Travel Magazine and the Association of Language Travel Organisations (Alto).

The complete breakdown of all the results - such as marketing spend per region and marketing budget analysis - is available at our website for agents and all the schools that complete, or intend to complete, our Status questionnaire when they receive it. To receive the address, please send an email to mail@hothousemedia.com quoting 'Status survey address' in the subject head.

Key points

No. of survey respondents in the USA: 20
Total no. of students in 2000: 29,325
Total no. of student weeks in 2000, estimated: 289,177
Overall average length of stay: 9.8 weeks
Average cost of a one-month course, excluding accommodation: US$967*
Average cost of residential accommodation per week: US$244*
Average cost of host family accommodation per week: US$226*
Average commission paid to agents on a language course: 14 per cent (ranging from 0 to 25)
Average commission paid to agents for accommodation placement: 2 per cent (ranging from 0 to 20)

Means of recruiting students Intensity of study (hours studied per week)
Internet 41%
Agents 30%
Other 29%
From 15 to 40
Overall average= 23

Student numbers by age range Top student nationalities in the USA by student numbers
% of students by age range
8-11 0.5%
12-15 1.5%
16-18 11.1%
19-24 42.4%
25-30 24.6%
30-50 16.2%
50+ 3.7%
US-based* 20.5%
Japanese 18%
Korean 12%
Brazilian 5.8%
Swiss 5.5%
German 3.5%
Italian 2.8%
Colombian 2.7%
Turkish 2.6%
Taiwanese 2.3%
Venezuelan 2%
Argentinean 1.7%
French 1.7%
Spanish 1.6%
Mexican 1.4%
Chinese 1.3%
Saudi Arabian 1.2%
Czech 1.1%
Polish 0.9%
Other 11.4%