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January 2005 issue

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Travel News
Agency News
Agency Survey
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Special Report
Market Report
Course Guide
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City Focus
Status

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Status: Malta 2003

The Status survey is a venture by Language Travel Magazine, which gathers specific market data about all of the main language teaching markets in the world. For the first time, it is possible to compare world market statistics. 

If you would like to see the complete breakdown of data, including marketing spend per region and marketing budget analysis, and you are an agent (or a school that has completed or intends to complete the Status survey), please send us an email containing 'Status survey web address' in the subject heading. We will then forward the web address to you.

Key points
Number of participating organisations in the Malta survey: 8

Total number of students at the eight organisations in 2003: 28,892

Total number of student weeks in 2003, estimated: 82,111

Overall average length of stay in weeks: 2.8

Average cost of a one-month course, excluding accommodation: MTL275 (US$815)

Average cost of residential accommodation per week: MTL88 (US$261)

Average cost of host family accommodation per week: MTL79 (US$234)

Average commission paid on a language course: 20 per cent (from 15 to 30)

Six institutions paid commission on accommodation (average 11 per cent)

*For currency conversion rate, see page 6.


Means of recruiting students in Malta, 2003 Intensity of study (hours studied per week)
1. Agents 76%
2. Local bookings 12%
3. Other means 9%
4. Internet 3%
From 15 to 32.5
Overall average = 19

Top student nationalities in Malta by student weeks, 2003
German 21.9%
Russian 13.5%
Chinese 11.6%
Italian 9.7%
French 7.4%
Swiss 5%
Scan/Finnish 4.1%
Spanish 3.2%
Japanese 3.1%
Austrian 2.9%

Student numbers by age range
8-11, 1%
12-15, 11%
16-18, 21%
19-24, 24%
25-30, 18%
31-50, 22.5%
51+, 2.5%

Observations
Our survey of Maltese schools canvassed 8 schools as opposed to 6 last year. Different schools also took park and the total number of students was around 10,000 higher.

The nationality range has changed somewhat. German students remain in number-one position, but their share is down on last year, from 57% to close to 22%. And Italian and Swiss students have been replaced in the top three by Russian and Chinese students, suggesting a wider student mix.

The average length of stay crept upwards from last year's figure of 2 weeks to 2.8 weeks.

Agent usage remains important in Malta, with 76% of bookings via agents, similar to the 74% recorded last year.

Maltese schools seem generous when it comes to paying commission on accommodation. Six did so.


Examples of seasonal student intake in Malta by nationality and quarter
Russian
wks1-13: 15%
wks14-26: 22%
wks27-39: 54%
wks40-52: 9%

Chinese
wks1-13: 30%
wks14-26: 36%
wks27-39: 22%
wks40-52: 12%

German
wks1-13: 9%
wks14-26: 31%
wks27-39: 51%
wks40-52: 9%

Italian
wks1-13: 5%
wks14-26: 21%
wks27-39: 66%
wks40-52: 8%

French
wks1-13: 5%
wks14-26: 21%
wks27-39: 66%
wks40-52: 8%

Brazilian
wks1-13: 24%
wks14-26: 43%
wks27-39: 3%
wks40-52: 30%



Thank you to the following institutions for taking part in our Status survey:
EC Malta, St Julians; English Language Academy, Sliema; Gateway International School of English, St Julians; Geos Malta Language Centre, Sliema and Msida; Inlingua School of Languages, Sliema; Institute of English Language Studies, various; International House Malta, Gozo; Linguatime School of English, Sliema.
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