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January 2006 issue

Contents
News
Travel News
Agency News
Agency Survey
Feedback
Direction
Special Report
Market Report
Course Guide
Spotlight
Destination
City Focus
Status

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Mexico feedback

Americans remain the most prevalent nationality to be found learning Spanish in Mexico. Older language learners and many students who have been on a language learning trip before are also attracted to study in the country.

Canada feedback at a glance
Total number of students: female 28, male 19 (unknown 1) 48

Average age in years: 31

Average length of programme in weeks: 7

Average number of students per class: 5

Average number of hours of lang. tuition per week: 19

% of students who found their course through an agent: 13

% of students who booked through an agent or adviser: 26

% of students who had been on another language programme: 51

% of students who would recommend their school: 98


Respondents by world region of origin Top nationalities
W Europe (42%)
Asia (2%)
C & E Europe (3%)
North America (50%)
Unknown (3%)
1.US (48%)
2.German (20%)
3.Other (16%)
4.Swiss (11%)
5.British (5%)

In my class there are... How will you use your Spanish in the future?
Too many students (2%)
Too many students who speak my language (17%)
Too many students from one other country (10%)
None of these (71%)
For university study in Mexico (9%)
For university study elsewhere
(9%)
For university study at home
(4%)
Current or fututre work (44%)
For pleasure only (34%)

How did you find your programme? Standard of the teaching
II found it on the Internet (52%)
It was recommended by a friend/relative (33%)
t was recommended by an agent (513%)
I saw it advertised (2%)
Excellent (73%)
Good (21%)
Satisfactory (4%)
Unsatisfactory (2%)

Standard of your academic programme Standard of your accommodation
Excellent (55%)
Good (40%)
Satisfactory (2%)
Unknown (3%)
Excellent (63%)
Good (17%)
Satisfactory (4%)
Poor (3%)
Unsatisfactory (2%)
Unknown (14%)

Standard of your social programme? What is your accomodation while in Mexico?
Excellent (50%)
Good (22%)
Satisfactory (4%)
Poor (4%)
Unsatisfactory (2%)
Unknown (22%)
Host family (63%)
Residential/single room (11%)
Residential/dormitory (8%)
Other (18%)

Before looking for your course, did you know where you wanted to study?
Country
Yes (73%)
No (25%)
Unknown (2%)

City/town
Yes (46%)
No (52%)
Unknown (2%)

School
Yes (42%)
No (56%)
Unknown (2%)


Student profile
The profile of the typical student in Mexico is different to that in many other language teaching destinations, with many older students learning Spanish in Mexico and a high proportion of students citing pleasure as their main reason for language study, according to our survey. Although 42 per cent of students were aged between 20 and 25 years old, a further 34 per cent were aged over 31. Notwithstanding, a high 58 per cent of respondents described themselves as a student. The main motivation for studying was current or future work, while the second most important motivation was for pleasure only.

Student nationality
As in our previous Feedback survey of Mexico (see Language Travel Magazine, February 2003, page 14), a majority of students were from the USA. However, Canadians were noticeably absent this year, resulting in North America';s share slipping from 60 per cent in 2003 to 50 per cent. Western Europeans increased their share of the market, from 21 per cent in our previous survey to 42 per cent this year. After Germans, Swiss were the most numerous nationality from Western Europe and the most likely to book with an agency.

Student enrolment
Although the proportion of students who booked their course through an agency, at only 26 per cent, was still relatively low this year, it has increased considerably from the 11 per cent recorded in our last survey. Another interesting development is that, whereas in 2003 more students indicated that they had used an agent for information but then booked directly via the school, this year a higher proportion of students had booked through an agency than had originally found their school through this channel. Despite the rise in agency bookings, however, the Internet was far more important in recruitment terms, accounting for 52 per cent of student bookings. When asked for more specific reasons for why they had chosen their school, apart from school location, one student mentioned their institution';s nice website, another said they wanted certification from a university, and a further response was: "they were the quickest to answer".

Standard of the schools
Looking at individual aspects of programmes, 95 per cent of students felt their academic programme to be excellent or good and 94 per cent thought the same of their teachers, while 80 per cent so rated their accommodation, which is higher than in other countries. For example, in Spain, only 63 per cent voted in the top two categories for accommodation. Sixty-three per cent of students were staying with host families. Class sizes were generally very small with an average of five students per class.

Living in Mexico
For most of the students in Mexico (68 per cent), the cost of living was considered to be cheaper than at home while 26 per cent of students thought it was about the same. When asked to put aspects of their experience in order of preference, after the language, the people and the culture were voted second and third. Accordingly, a relatively high 64 per cent of students said they found it quite easy to practise their Spanish with the local Mexican people.


Thank you to the following schools for participating in our survey:
Centro Idiomas del Sureste, Merida; CLS Cuernavaca Language School, Cuernvaca; El Bosque del Caribe Spanish Language School, Cancun; Encuentros, Cuernavaca; Escuela Kukulcan, Cuernavaca; Ole Spanish Language School, Queretaro; Solexico, Oaxaca; Universidad de Guadalajara CEPE, Guadalajara; Universidad Internacional, Cuernavaca.

Contact any advertiser in the January 2006 issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send us the form.

Name

Company
Country
Telephone

Email


AUSTRALIA
Australian Council
      for Private Education
      &Training
English Australia
Sydney West
      International College

CANADA
Global Lifestyles
Hawthorn Vancouver

ENGLAND
Anglophiles
      Academic (England,
      Ireland, Canada,
      USA, Malta, Cyprus,
      New Zealand)
Aspect (Australia,
      Canada, England,
      France, Germany,
      Ireland, Malta,
      New Zealand,
      Scotland, South
      Africa, Spain, USA)
Bell International
Camp Beaumont
Churchill House
Eden School of
      English
EJO (The Elizabeth
      Johnson 
      Organisation)
English Language
      Centre
English UK
IALC
Kings Street College
LAL Language and
      Leisure (England,
      Malta, South Africa,
      USA)
Langbourne College
Language Studies
      International
Malvern House
Manor Courses
Quality English
Queen Ethelburga's
      College
Sheffield Hallam
      University
St Giles College,
      Brighton
St Giles Colleges
      (UK, USA)
Study Group
      (Australia, Canada,
      England, France,
      Germany, Ireland,
      Italy, New Zealand,
      South Africa, Spain,
       USA)
United World School
      of English
University of Sussex

FRANCE
Le Génie des
      Langues
SILC - Sejours
      Linguistiques
      (England, France,
      Spain)
Université de Paris
      Sorbonne

GERMANY
Did Deutsch-Institut
      Worldwide
Inlingua Berlin
Inlingua Munich
IP International
      Projects (Australia,
      Canada, Cuba,
      England, France,
      Germany, Italy,
      Malta, Spain, USA)
Prolog- International
      House Berlin

IRELAND
Galway Cultural
      Institute

JAPAN
Tokyo World
      Language School

MALTA
am Language Studio
English Language
      Academy
Feltom
Malta Tourism
      Authority
Skylark
      Mediterranean
      School of English

MEXICO
Cuauhnahuac
      Intensive Spanish
      Language Institute

NEW ZEALAND
Education New
      Zealand Trust

RUSSIA
Language Link,
      Russia
Liden & Denz
      Language Centre

SPAIN
Eugenia
       International
      School
Kings College
      International

SWITZERLAND
EF Language
      Colleges (Australia,
      Canada, China,
      Ecuador, England,
      France, Germany,
      Italy, Malta, New
      Zealand, Russia,
      Spain, Switzerland,
      USA)

USA
American Language
      Communication
      Center
Kaplan Educational
      Centers (Canada,
      England, USA)
University of
      California Riverside
Zoni Language
      Centers

EDUCATION TRAVEL

AUSTRALIA
Conestoga College

CANADA
Lethbridge
      Community College

ENGLAND
London International
      Study Centre /
      Sutherland Education
Queen Ethelburga's
      College
Sidcot School
St Clare's Oxford
Tasis - The American
      School in England
      (England, France,
      Italy, Spain,
      Switzerland)

NEW ZEALAND
Bay of Plenty
      Polytechnic (New
      Zealand)

USA
Oak International
      (Ireland, Switzerland,
      USA)

ASSOCIATIONS
GROUPS
Australian Council
      
for
      Private Education
      &Training
Education New
      Zealand Trust
English Australia
English UK
Feltom
IALC
Quality English

EXPOS/WORKSHOPS
Alphe Agent
      Workshops
IALC

SERVICES
Language Travel
      'Phone Card

TOURIST BOARDS
Malta Tourism
      Authority