January 2006 issue

Travel News
Agency News
Agency Survey
Special Report
Market Report
Course Guide
City Focus

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Mexico feedback

Americans remain the most prevalent nationality to be found learning Spanish in Mexico. Older language learners and many students who have been on a language learning trip before are also attracted to study in the country.

Canada feedback at a glance
Total number of students: female 28, male 19 (unknown 1) 48

Average age in years: 31

Average length of programme in weeks: 7

Average number of students per class: 5

Average number of hours of lang. tuition per week: 19

% of students who found their course through an agent: 13

% of students who booked through an agent or adviser: 26

% of students who had been on another language programme: 51

% of students who would recommend their school: 98

Respondents by world region of origin Top nationalities
W Europe (42%)
Asia (2%)
C & E Europe (3%)
North America (50%)
Unknown (3%)
1.US (48%)
2.German (20%)
3.Other (16%)
4.Swiss (11%)
5.British (5%)

In my class there are... How will you use your Spanish in the future?
Too many students (2%)
Too many students who speak my language (17%)
Too many students from one other country (10%)
None of these (71%)
For university study in Mexico (9%)
For university study elsewhere
For university study at home
Current or fututre work (44%)
For pleasure only (34%)

How did you find your programme? Standard of the teaching
II found it on the Internet (52%)
It was recommended by a friend/relative (33%)
t was recommended by an agent (513%)
I saw it advertised (2%)
Excellent (73%)
Good (21%)
Satisfactory (4%)
Unsatisfactory (2%)

Standard of your academic programme Standard of your accommodation
Excellent (55%)
Good (40%)
Satisfactory (2%)
Unknown (3%)
Excellent (63%)
Good (17%)
Satisfactory (4%)
Poor (3%)
Unsatisfactory (2%)
Unknown (14%)

Standard of your social programme? What is your accomodation while in Mexico?
Excellent (50%)
Good (22%)
Satisfactory (4%)
Poor (4%)
Unsatisfactory (2%)
Unknown (22%)
Host family (63%)
Residential/single room (11%)
Residential/dormitory (8%)
Other (18%)

Before looking for your course, did you know where you wanted to study?
Yes (73%)
No (25%)
Unknown (2%)

Yes (46%)
No (52%)
Unknown (2%)

Yes (42%)
No (56%)
Unknown (2%)

Student profile
The profile of the typical student in Mexico is different to that in many other language teaching destinations, with many older students learning Spanish in Mexico and a high proportion of students citing pleasure as their main reason for language study, according to our survey. Although 42 per cent of students were aged between 20 and 25 years old, a further 34 per cent were aged over 31. Notwithstanding, a high 58 per cent of respondents described themselves as a student. The main motivation for studying was current or future work, while the second most important motivation was for pleasure only.

Student nationality
As in our previous Feedback survey of Mexico (see Language Travel Magazine, February 2003, page 14), a majority of students were from the USA. However, Canadians were noticeably absent this year, resulting in North America';s share slipping from 60 per cent in 2003 to 50 per cent. Western Europeans increased their share of the market, from 21 per cent in our previous survey to 42 per cent this year. After Germans, Swiss were the most numerous nationality from Western Europe and the most likely to book with an agency.

Student enrolment
Although the proportion of students who booked their course through an agency, at only 26 per cent, was still relatively low this year, it has increased considerably from the 11 per cent recorded in our last survey. Another interesting development is that, whereas in 2003 more students indicated that they had used an agent for information but then booked directly via the school, this year a higher proportion of students had booked through an agency than had originally found their school through this channel. Despite the rise in agency bookings, however, the Internet was far more important in recruitment terms, accounting for 52 per cent of student bookings. When asked for more specific reasons for why they had chosen their school, apart from school location, one student mentioned their institution';s nice website, another said they wanted certification from a university, and a further response was: "they were the quickest to answer".

Standard of the schools
Looking at individual aspects of programmes, 95 per cent of students felt their academic programme to be excellent or good and 94 per cent thought the same of their teachers, while 80 per cent so rated their accommodation, which is higher than in other countries. For example, in Spain, only 63 per cent voted in the top two categories for accommodation. Sixty-three per cent of students were staying with host families. Class sizes were generally very small with an average of five students per class.

Living in Mexico
For most of the students in Mexico (68 per cent), the cost of living was considered to be cheaper than at home while 26 per cent of students thought it was about the same. When asked to put aspects of their experience in order of preference, after the language, the people and the culture were voted second and third. Accordingly, a relatively high 64 per cent of students said they found it quite easy to practise their Spanish with the local Mexican people.

Thank you to the following schools for participating in our survey:
Centro Idiomas del Sureste, Merida; CLS Cuernavaca Language School, Cuernvaca; El Bosque del Caribe Spanish Language School, Cancun; Encuentros, Cuernavaca; Escuela Kukulcan, Cuernavaca; Ole Spanish Language School, Queretaro; Solexico, Oaxaca; Universidad de Guadalajara CEPE, Guadalajara; Universidad Internacional, Cuernavaca.

Contact any advertiser in the January 2006 issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send us the form.




Australian Council
      for Private Education
English Australia
Sydney West
      International College

Global Lifestyles
Hawthorn Vancouver

      Academic (England,
      Ireland, Canada,
      USA, Malta, Cyprus,
      New Zealand)
Aspect (Australia,
      Canada, England,
      France, Germany,
      Ireland, Malta,
      New Zealand,
      Scotland, South
      Africa, Spain, USA)
Bell International
Camp Beaumont
Churchill House
Eden School of
EJO (The Elizabeth
English Language
English UK
Kings Street College
LAL Language and
      Leisure (England,
      Malta, South Africa,
Langbourne College
Language Studies
Malvern House
Manor Courses
Quality English
Queen Ethelburga's
Sheffield Hallam
St Giles College,
St Giles Colleges
      (UK, USA)
Study Group
      (Australia, Canada,
      England, France,
      Germany, Ireland,
      Italy, New Zealand,
      South Africa, Spain,
United World School
      of English
University of Sussex

Le Génie des
SILC - Sejours
      (England, France,
Université de Paris

Did Deutsch-Institut
Inlingua Berlin
Inlingua Munich
IP International
      Projects (Australia,
      Canada, Cuba,
      England, France,
      Germany, Italy,
      Malta, Spain, USA)
Prolog- International
      House Berlin

Galway Cultural

Tokyo World
      Language School

am Language Studio
English Language
Malta Tourism
      School of English

      Intensive Spanish
      Language Institute

Education New
      Zealand Trust

Language Link,
Liden & Denz
      Language Centre

Kings College

EF Language
      Colleges (Australia,
      Canada, China,
      Ecuador, England,
      France, Germany,
      Italy, Malta, New
      Zealand, Russia,
      Spain, Switzerland,

American Language
Kaplan Educational
      Centers (Canada,
      England, USA)
University of
      California Riverside
Zoni Language


Conestoga College

      Community College

London International
      Study Centre /
      Sutherland Education
Queen Ethelburga's
Sidcot School
St Clare's Oxford
Tasis - The American
      School in England
      (England, France,
      Italy, Spain,

Bay of Plenty
      Polytechnic (New

Oak International
      (Ireland, Switzerland,

Australian Council
      Private Education
Education New
      Zealand Trust
English Australia
English UK
Quality English

Alphe Agent

Language Travel
      'Phone Card

Malta Tourism