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Status:
Malta 2004
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The Status survey is a venture by Language Travel Magazine, which gathers specific market data about all of the main language teaching markets in the world. For the first time, it is possible to compare world market statistics.
If you would like to see the complete breakdown of data, including marketing spend per region and marketing budget analysis, and you are an agent (or a school that has completed or intends to complete the Status survey), please send us an email containing 'Status survey web address' in the subject heading. We will then forward the web address to you.
| Key points |
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No. of participating organisations in the Malta survey: 12
Total no. of students at 11 of the 12 organisations in 2004: 29,972
Total no. of student weeks in 2004, estimated: 86,919
Overall average length of stay in weeks: 2.9
Average cost of a one-month course, excluding accommodation: MTL250 (US$697)
Average cost of residential accommodation per week: MTL56 (US$156)
Average cost of host family accommodation per week: MTL62 (US$173)
Average commission paid on a language course: 20 per cent (from 15 to 25)
Ten institutions paid commission on accommodation (average 10 per cent)
*For currency conversion rate, see page 7.
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| Means of recruiting students in Malta, 2004 |
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Intensity of study (hours studied per week) |
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Agents 67%
Other means 19%
Internet 8%
Local bookings 6%
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From 15 to 25
Overall average = 19 |
| Top student nationalities in Malta by student weeks, 2004 |
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German 30.2%
Italian 14.4%
Austrian 9.7%
French 9%
Russian 4.5%
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Chinese 4.1%
Swiss 4%
Turkish 3.9%
Spanish 3.3%
Czech 2%
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| Student numbers by age range |
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8-11, 1%
12-15, 10%
16-18, 13%
19-24, 28%
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25-30, 21%
31-50, 25%
51+, 2% |
| Observations |
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Compared with our last Status survey on Malta, there has been little change in the average length of stay, which was 2.8 weeks in the 2003 survey and 2.9 weeks in this 2004 survey.
More schools took part in this survey but one school did not disclose total student numbers and the volume of students represented did not change too much year on year.
Germans remained in number-one position but |
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Russians and Chinese, second and third largest nationalities last year, are now in positions five and six in terms of importance. Italians and Austrians took their place in the top three. Students from Turkey and the Czech Republic were listed for the first time.
More schools than ever paid commission on accommodation, up from six to 10 – almost all of those schools surveyed. All average prices were in fact slightly lower than in 2003.
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Thank you to the following institutions for taking part in our Status survey:
AM Language Studio, Sliema; BELS, Gozo; Burlington Academy, St Julians; English Language Academy, Sliema; Inlingua School of Languages, Sliema; Institute of English Language Studies, Sliema; International House Malta, Gozo; Linguatime, Sliema; Magister Academy, St Julians; NSTS English Language Institute, Gzira; Skylark School of English, Msida; Sprachcaffe Languages Plus Malta, Pembroke.
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Contact any advertiser in the January 2006 issue now
The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send us the form.
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