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January 2007 issue

Contents
News
Travel News
Agency News
Agency Survey
Feedback
Direction
Special Report
Market Report
Course Guide
Spotlight
Destination
City Focus
Status

Contact Point:
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Status Survey

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Status:
Malta 2005

The Status survey is a venture by Language Travel Magazine, which gathers specific market data about all of the main language teaching markets in the world. For the first time, it is possible to compare world market statistics. 

If you would like to see the complete breakdown of data, including marketing spend per region and marketing budget analysis, and you are an agent (or a school that has completed or intends to complete the Status survey), please send us an email containing 'Status survey web address' in the subject heading. We will then forward the web address to you.

Key points
Number of participating organisations in the Malta survey: 11

Total number of students at the organisations in 2005: 34,561

Total number of student weeks in 2005, estimated: 120,964

Overall average length of stay in weeks: 3.5

Average cost of a one-month course, excluding accommodation: e583 (US$744)

Average cost of residential accommodation per week: e199 (US$254)

Average cost of host family accommodation per week: e213 (US$272)

Average commission paid on a language course: 20 per cent (from 10 to 25)

Ten institutions paid commission on accommodation (from 5 to 20 per cent)


Means of recruiting students in Malta, 2005
Intensity of study (hours studied per week)
Agents 82%
Other means 11%
Internet 4%
Local bookings 3%
From 5 to 20.
Overall average = 16

Total marketing spend by sector in %
Marketing budget by region (overall %)
Travel costs 43%
Agency costs 32%
Publicity costs 25%
W Europe 48%
C&E Europe 30%
Asia 14%
Latin America 5%
Middle East 3%

Top student nationalities in Malta by student weeks, 2005
German 22.5%
French 11.8%
Italian 11.7%
Austrian 7.7%
Russian 7.7%
Spanish 5.6%
Swiss 5.2%
Turkish 4.6%
Scandinavian/Finnish 3.4%
Japanese 2.6%

Student numbers by age range
8-11, 1%
12-15, 13%
16-18, 22%
19-24, 22%
25-30, 18%
31-50, 20%
51+, 4%

Observations
One less school took part in this survey than in our last survey but the total students taught in 2005 by our respondents was up, as was the average length of stay, meaning total volume of the market seems to have increased year on year.

Agents accounted for more bookings in 2005 than in 2004, up from a good 67% to a very impressive 82%, with all other recruitment means declining slightly.

The nationality mix was similar, year on year, with the main change being French students now in second position after Germans, up from fourth place last year. Otherwise, the top five remained unchanged, while Spanish students moved up the grid and Japanese featured in tenth position.

Prices for tuition were up by around US$50 and for accommodation, on average by US$100.


Thank you to the following institutions for taking part in our Status survey:
AM Language Studio, Sliema; BELS, Kerzem, Gozo; EC Malta, Ta'Xbiex; English Language Academy, Sliema; Gateway International School of English, St Julians; Inlingua School of Languages, Sliema; LAL Institute of English Lanugage Studies, Sliema; Gzira; and Ghajnslelem (Gozo); Linguatime School of English, Sliema; MSD International School of English, St Paul's Bay; Skylark School of English, Msida; Spachcaffe Languages Plus, Halba.
Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company
Country

Telephone

Email


ASSOCIATIONS/
GROUPS
Australian Council
       for Private
       Education &
       Training
Education New
       Zealand Trust
English Australia
English UK
Feltom
IALC
Quality English

ASSOCIATIONS/
GROUPS
English Australia
Fedele
Ialc
Perth Education City
Quality English

WORKSHOPS/EXPOS
ICEF

TOURIST BOARDS
Malta Tourism
       Authority

AUSTRALIA
Bond University
English Australia
La Trobe University
Language Studies
       International
Perth Education City
Queensland
       University of
       Technology
Sydney West
       International College

CANADA
Archer Education
       Group
Business English
       School of Toronto
Delta School District
Ottawa International
       Student
       Programmes (OISP)
Richmond School
       District #38
West Vancouver
       School District #45

CHINA
Mandarin House

ENGLAND
Aspect
Bell International
       (Malta, UK)
Berlitz Manchester
Camp Beaumont
English Studio
Globe School of
       English
Ialc
ILS Nottingham
LAL Language and
       Leisure (England,
       Malta, South Africa,
       USA)
Liverpool School
       of English
Malvern House
Oxford Intensive
       School of English
       (Australia, Canada,
       England, France,
       Germany, Spain,
       USA)
Quality English
Queen Ethelburga's
       College
St Giles Colleges
       (Canada, UK, USA)
Study Group
       (Australia, Canada,
       England, France,
       Germany, Ireland,
       Italy, New Zealand,
       South Africa,
       Spain, USA)
Tellus Group

FRANCE
Espace Langues,
       Montpellier
Silc - Séjours
       Linguistiques
       (England, France,
       Spain)

GERMANY
Inlingua Berlin
Lichtenberg Kolleg
       E.V.
Prolog- International
       House Berlin

IRELAND
Alpha College of
       English
Galway Cultural
       Institute
       (via Impact Media)
High Schools
       International (HSI)
       (Australia, Canada,
       England)

ITALY
Dilit - International
       House

MALTA
EC - English
       Language Centres
       (England, Malta)
Feltom
Linguatime
Malta Tourism
       Authority
Mind a Language
NSTS (Head Office)

SOUTH AFRICA
Good Hope Studies

SPAIN
Esade - Executive
       Language
Fedele

SWITZERLAND
EF Language
       Colleges Ltd
       (Australia, Canada,
       China, Ecuador,
       England, France,
       Germany, Ireland,
       Italy, Malta, New
       Zealand, Russia,
       Scotland, Spain,
       USA)
Eurocentres
       International
       (Australia, Canada,
       England, France,
       Germany, Italy,
       Japan, New
       Zealand, Russia,
       Spain, Switzerland,
       USA)

USA
ALCC - American
       Language
       Communication
       Center
Kaplan Educational
       Centers
Oak International
University of Illinois
       at Chicago
University of Illinois
       at Urbana-
       Champaign
Zoni Language
       Centers


EDUCATION TRAVEL

ENGLAND
University of
       Manchester

SCOTLAND
University of Stirling