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Status:
Malta 2005
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The Status survey is a venture by Language Travel Magazine, which gathers specific market data about all of the main language teaching markets in the world. For the first time, it is possible to compare world market statistics.
If you would like to see the complete breakdown of data, including marketing spend per region and marketing budget analysis, and you are an agent (or a school that has completed or intends to complete the Status survey), please send us an email containing 'Status survey web address' in the subject heading. We will then forward the web address to you.
| Key points |
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Number of participating organisations in the Malta survey: 11
Total number of students at the organisations in 2005: 34,561
Total number of student weeks in 2005, estimated: 120,964
Overall average length of stay in weeks: 3.5
Average cost of a one-month course, excluding accommodation: e583 (US$744)
Average cost of residential accommodation per week: e199 (US$254)
Average cost of host family accommodation per week: e213 (US$272)
Average commission paid on a language course: 20 per cent (from 10 to 25)
Ten institutions paid commission on accommodation (from 5 to 20 per cent)
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Means of recruiting students in Malta, 2005
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Intensity of study (hours studied per week) |
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Agents 82%
Other means 11%
Internet 4%
Local bookings 3%
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From 5 to 20.
Overall average = 16 |
Total marketing spend by sector in %
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Marketing budget by region (overall %)
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Travel costs 43%
Agency costs 32%
Publicity costs 25%
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W Europe 48%
C&E Europe 30%
Asia 14%
Latin America 5%
Middle East 3%
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| Top student nationalities in Malta by student weeks, 2005 |
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German 22.5%
French 11.8%
Italian 11.7%
Austrian 7.7%
Russian 7.7%
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Spanish 5.6%
Swiss 5.2%
Turkish 4.6%
Scandinavian/Finnish 3.4%
Japanese 2.6%
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| Student numbers by age range |
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8-11, 1%
12-15, 13%
16-18, 22%
19-24, 22%
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25-30, 18%
31-50, 20%
51+, 4% |
| Observations |
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One less school took part in this survey than in our last survey but the total students taught in 2005 by our respondents was up, as was the average length of stay, meaning total volume of the market seems to have increased year on year.
Agents accounted for more bookings in 2005 than in 2004, up from a good 67% to a very impressive 82%, with all other recruitment means declining slightly.
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The nationality mix was similar, year on year, with the main change being French students now in second position after Germans, up from fourth place last year. Otherwise, the top five remained unchanged, while Spanish students moved up the grid and Japanese featured in tenth position.
Prices for tuition were up by around US$50 and for accommodation, on average by US$100.
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Thank you to the following institutions for taking part in our Status survey:
AM Language Studio, Sliema; BELS, Kerzem, Gozo; EC Malta, Ta'Xbiex; English Language Academy, Sliema; Gateway International School of English, St Julians; Inlingua School of Languages, Sliema; LAL Institute of English Lanugage Studies, Sliema; Gzira; and Ghajnslelem (Gozo); Linguatime School of English, Sliema; MSD International School of English, St Paul's Bay; Skylark School of English, Msida; Spachcaffe Languages Plus, Halba.
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Contact any advertiser in the this issue now
The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.
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