January 2008 issue

Agency News
Agency Survey
Market Report
Special Report
Course Guide
City Focus

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France Feedback

Schools were rated highly by students in France; many of whom were simply learning the language for pleasure.

France feedback at a glance
Total number of students: 171
Average age in years: 29
Average length of programme in weeks: 9.5
Average number of students in class: 9
Average number of hours of language tuition per week: 19
% of students who found out about their course through an agent: 33
% of students who booked through an agent or adviser: 49
% of students who had been on another language programme: 40
% of students who would recommend their school: 93

Respondents by world region of origin Top nationalities
1. W Europe 52%
2. North America 14%
2. Australasia 14%
4. Asia 8%
5. C & E Europe 4%
5. Latin America 4%
7. Middle East 1%
No reply 3%
1. German 16%
2. Australian 13%
3. American 11%
4. Swedish 9%
5. British 7%
6. Spanish 5%
7. Swiss 4%
7. Korean 4%
7. Mexican 4%

In my class there are... How easy is it to practise French with native speakers?
Too many students (1%)
Too many students of my language (12%)
Too many students from one other countries (9%)
The right amount of students (78%)
1. Quite easy (45%)
2. Quite hard (40%)
3. Very easy (9%)
4. Very hard (2%)
No reply (4%)

How did you find your programme? Did you book your course through an agent or an educational adviser?
1. I found it on the Internet (37%)
2. It was recommended by an agent (33%)
3. It was recommended by a friend/relative (23%)
4. I saw it advertised (7%)
Yes (49%)
No (46%)
Unknown (5%)

Student reasons for school selection included:
“My mother studied at this school a few years ago and she learned a lot.”
“It looked like the most well organised on the website”
“Because I wanted a school near Paris and my agent recommended it”
“It has a good reputation and it’s situated in the south of France”
“Because of the Rugby World Cup”

Before looking for your course, did you know where you wanted to study?
Yes (89%)
No (8%)
Unknown (3%)
Yes (46%)
No (47%)
Unknown (7%)
Yes (23%)
No (69%)
Unknown (8%)

Student nationality
France continues to boast a good spread of nationalities across its language schools, as just over half of the students surveyed this year came from Western Europe (52 per cent), which is similar to the 47 per cent recorded in our previous survey (see Language Travel Magazine, January 2007, pages 18-19). In fact, this is also similar to levels recorded in Ireland and Malta in recent Feedback surveys – suggesting a prevailing trend in Europe. This year, Australians in particular were in abundance in France and as a result were the second most populous nationality after Germans. This is unusual, and one reason given by a student is the “rugby world cup”. As a consequence, Australasians represented 14 per cent of the market share by world region of origin, the same proportion as North Americans. Of the eight per cent of Asians recorded, Koreans were most notable, not Japanese as last year. Asia’s market share had declined on last year.

Student motivation
Pleasure continues to be an important motivator for language learners in France, with 22 per cent of respondents indicating this was a reason for their studies – many respondents indicated more than one reason. Last year, an even more impressive 39 per cent of students said pleasure was a motivator. Current or future work was the main reason given for language study, however, and with an average age of 29 – there was a wide age span from 14 to 71 years old – the French market attracted professionals (17 per cent) and business people (7 per cent) as well as students (60 per cent), high school pupils (eight per cent) and those who did not fit in to any of these categories.

Student enrolment
Good news this year for our agent readers is the fact that agent usage increased on last year, with more students also booking through an agency than those who found their course using this method. Last year, the same trend was highlighted, but while 24 per cent of students first found out about their course via an agency, and 34 used an agency to book; this year 33 per cent used an agency initially to source a school but 49 per cent, almost half, of all students canvassed had actually booked via an agency. The Internet remained the most popular way to choose a school, as last year, with 37 per cent of students going online.

Standard of the schools
The teachers at French schools received an overwhelming thumbs-up from our students; 62 per cent of them said their teachers were excellent and a further 32 per cent said they were good. The academic programme was rated slightly less well but still, 83 per cent said it was excellent or good as opposed to the 94 per cent who said the same of their teachers. Close to 80 per cent of students were happy with their class mix and size, but 12 per cent said there were too many fellow nationals in their class. One-fifth of Germans and one-quarter of Brits voiced this sentiment.

Living in France
Fifty-eight per cent of those surveyed said the cost of living in France was higher than at home; this included 77 per cent of Australians, all New Zealanders, most Japanese and a range of other nationalities. Most seemed satisfied with their experience in France although 40 per cent did report that they found it quite hard to practise their French with locals.

Thank you to the following schools for participating in our survey: Alfmed, Perpignan; Centre International de Langues, Manosque; CIA, Antibes; College International de Cannes, Cannes; Ecole Suisse, Paris; France Langue, Paris; French in Normandy, Rouen; Insted Language School, Chamonix; Institut de Touraine, Tours; Isefe Universite de Savoie, Chambery; IS, Aix-en-Provence; International House, Nice; Les Cedres, Massy; LSF, Montpellier.

Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.





Ialc International  
Perth Education City
Quality English 

Bright World

Your World on Monday

Malta Tourism

Ibero Spanish School  

Ability Education 
English Language
Perth Education City 
Sydney English
Tafe NSW English
      Language Centres 
Universal English
      (Global Village

CERAN Lingua
      (Belgium, France,
      Ireland, Japan,
      Netherlands, Spain,

Bodwell College
Canadian &
      Student Services
      (Canada, Ireland)  
College Platon     
Maple Ridge / Pitt
      Meadows School
      District #42 
Nacel Canada
National School of
Richmond School
      District #38
School District #8
      Kootenay Lake
Stewart College of

Ardmore Language
      Schools (UK, US)
Bell International 
      (Malta, UK)
Bright World Summer
Camp Beaumont
English Studio
Heart of England
      Language School
Ialc International
Kaplan Aspect
      (Australia, Canada,
      Ireland, Malta, New
      Zealand, South Africa,
      UK, US)
LAL Language and
      Leisure (England,
      Malta, South Africa,
Liverpool International
      Language Academy
Malvern House College
Mountlands Language
Prime Education
Rose of York Language
St Giles Colleges
      (Canada, UK, USA)
Study Group
      (Australia, Canada,
      France, Germany,
      Ireland, Italy, New
      Zealand, South Africa,
      Spain, UK, USA)
Twin Group
      (Ireland, UK)

Alliance Française
Ecole L'Etoile
Institut de Touraine
Langues Sans
Silc - Séjours
      (France, Spain, UK)

Carl Duisberg Centren
      (Germany, UK)
International House
      Berlin - Prolog

Centre of English
      Studies (Ireland, UK)
English Language
Galway Cultural
ISI- International Study
      Institute Ireland
Swan Training Institute
University College


Kai Japanese
      Language School

EC Language Schools
      (Malta, South Africa,
      UK, USA)
Malta Tourism

EAC Language Centres
      and Activity Camps
      (England, Ireland,
      Scotland, Wales)

Carmen Cuevas
Idiomas ¡Sí!
International House
      Sevilla - Clic
Malaca Instituto -
      Club Hispánico SL

EF Language
      Colleges Ltd
      (Australia, Canada,
      China, Ecuador,
      France, Germany,
      Ireland, Italy, Malta,
      New Zealand, Russia,
      Spain, UK, USA)
      (Australia, Canada,
      France, Germany,
      Italy, Japan, New
      Zealand, Russia,
      Spain, Switzerland,
      UK, USA)

Academia Language
ALCC - American
      Language &
      Communication Center 
Kaplan Aspect
      (Australia, Canada,
      Ireland, Malta, New
      Zealand, South Africa,
      UK, USA)
Seattle Language
Target International
      Student Center
University of California
      San Diego
Zoni Language Centers
      (Canada, USA)