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January 2008 issue

Contents
News
Agency News
Agency Survey
Feedback
Market Report
Direction
Special Report
Course Guide
Spotlight
Destination
City Focus
Status

Contact Point:
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Status:
Malta 2006

The Status survey is a venture by Language Travel Magazine that aims to gather specific market data about all of the main language teaching markets in the world. Through our initiative, it is now possible to compare world market statistics. 

If you would like to see the complete breakdown of data, please visit www.hothousemedia.com/statuszone/ltmstatus/latest.htm where this information is available. Thanks to all the schools that contibute valuable data – confidentially – to help us produce this market information.

Key points
Number of participating organisations in the Malta survey: 11

Total number of students at the organisations in 2006: 38,555

Total number of student weeks in 2006, estimated: 100,243

Overall average length of stay in weeks: 2.6

Average cost of a one-month course, excluding accommodation: e545 (US$790)

Average cost of residential accommodation per week: e220 (US$319)

Average cost of host family accommodation per week: e170 (US$246)

Average commission paid on a language course: 21 per cent

Nine institutions paid commission on accommodation (averaging 13 per cent)

*For currency conversion rate, see page 7.


Means of recruiting students in the Malta, 2006
Intensity of study (hours studied per week)
Agents 76%
Internet 9%
Local Bookings 5%
Other means 10
From 15 to 22.5
Overall average = 16

Total marketing spend by sector in %
Marketing budget by region (overall %)
Travel costs 45%
Agency costs 34%
Publicity costs 21%
W Europe 44%
C&E Europe 35%
Asia 16.5%
North America 2%
Africa 2%
Middle East 0.5%

Top student nationalities in Malta by student weeks, 2006
German 22.3%
French 12.1%
Italian 11.6%
Austrian 8.9%
Russian 8.5%
Spanish 5.8%
Swiss 5.2%
Turkish 5.1%
Japanese 3.1
Korean 3

Student numbers by age range
8-11, 1%
12-15, 15%
16-18, 30%
19-24, 21%
25-30, 10%
31-50, 21%
51+, 2%

Observations
• The 16-to-18 year old market grew in 2006, making up 30 per cent of the student body compared with 22 per cent in 2005. The number of students aged between 25 and 30 years dropped slightly, making up 10 per cent of the student body, compared with 18 per cent previously.

• The top nationalities of students studying in Malta stayed very similar to our 2005 survey, although Korean

students featured in the top 10 this year, knocking Scandinavian and Finnish students out of the top nationalities.

• Agents were still the most succesful means of recruiting students accounting for 76 per cent of student enrolments in 2006, although this figure had decreased slightly from 82 per cent in 2005. The Internet’s share grew from four per cent to nine per cent in 2006.


Thank you to the following institutions for taking part in our Status survey:

School of English, St Paul’s Bay; AM Language Studio, Sliema; BELS, Gozo; Chamber College, Gzira; EC Malta, Ta ‘Xbiex; European Institute of Education, Ta ‘Xbiex; Gateway International School of English, St Julians; Inlingua School of Languages, Sliema; LAL Malta, Gozo, Gzira, Sliema; Linguatime School of English, Sliema; Sprachcaffe Languages Plus, Pembroke.

Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company
Country

Telephone

Email


ASSOCIATIONS / GROUPS
Ialc International  
Perth Education City
Quality English 

GUARDIANSHIP COMPANIES
Bright World
      Guardianships

SERVICES
Your World on Monday

TOURIST BOARDS
Malta Tourism
      Authority

ARGENTINA
Ibero Spanish School  

AUSTRALIA
Ability Education 
English Language
      Company 
Perth Education City 
Sydney English
      Academy 
Tafe NSW English
      Language Centres 
Universal English
      College
      (Global Village
      Sydney)

BELGIUM
CERAN Lingua
      International
      (Belgium, France,
      Ireland, Japan,
      Netherlands, Spain,
      UK) 

CANADA
Bodwell College
Canadian &
      International
      Student Services
      (Canada, Ireland)  
College Platon     
Maple Ridge / Pitt
      Meadows School
      District #42 
Nacel Canada
National School of
      Languages
Richmond School
      District #38
School District #8
      Kootenay Lake
Stewart College of
      Languages

ENGLAND
Ardmore Language
      Schools (UK, US)
Bell International 
      (Malta, UK)
Bright World Summer
      School
Camp Beaumont
English Studio
Heart of England
      Language School
Ialc International
Kaplan Aspect
      (Australia, Canada,
      Ireland, Malta, New
      Zealand, South Africa,
      UK, US)
LAL Language and
      Leisure (England,
      Malta, South Africa,
      USA)
Liverpool International
      Language Academy
Malvern House College
      London
Mountlands Language
      School
Prime Education
Rose of York Language
      School
St Giles Colleges
      (Canada, UK, USA)
Study Group
      (Australia, Canada,
      France, Germany,
      Ireland, Italy, New
      Zealand, South Africa,
      Spain, UK, USA)
Twin Group
      (Ireland, UK)

FRANCE
Alliance Française
      Paris
Ecole L'Etoile
Institut de Touraine
Langues Sans
      Frontières
Silc - Séjours
      Linguistiques
      (France, Spain, UK)

GERMAN
Carl Duisberg Centren
      (Germany, UK)
International House
      Berlin - Prolog

IRELAND
Centre of English
      Studies (Ireland, UK)
English Language
      Ireland
Galway Cultural
      Institute
ISI- International Study
      Institute Ireland
Swan Training Institute
University College
      Cork

ITALY
Linguaviva
      International

JAPAN
Kai Japanese
      Language School

MALTA
EC Language Schools
      (Malta, South Africa,
      UK, USA)
Linguatime
Malta Tourism
      Authority

SCOTLAND
EAC Language Centres
      and Activity Camps
      (England, Ireland,
      Scotland, Wales)

SPAIN
Carmen Cuevas
Idiomas ¡Sí!
International House
      Sevilla - Clic
Malaca Instituto -
      Club Hispánico SL

SWITZERLAND
EF Language
      Colleges Ltd
      (Australia, Canada,
      China, Ecuador,
      France, Germany,
      Ireland, Italy, Malta,
      New Zealand, Russia,
      Spain, UK, USA)
Eurocentres
      International
      (Australia, Canada,
      France, Germany,
      Italy, Japan, New
      Zealand, Russia,
      Spain, Switzerland,
      UK, USA)

USA
Academia Language
      School
ALCC - American
      Language &
      Communication Center 
Kaplan Aspect
      (Australia, Canada,
      Ireland, Malta, New
      Zealand, South Africa,
      UK, USA)
Seattle Language
      Academy
Target International
      Student Center
University of California
      San Diego
Zoni Language Centers
      (Canada, USA)