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Status:
Malta 2007
The Status survey is a venture by Language Travel Magazine that aims to gather specific market data about all of the main language teaching markets in the world. Through our initiative, it is now possible to compare world market statistics.
If you would like to see the complete breakdown of data, please visit www.hothousemedia.com/statuszone/ltmstatus/latest.htm where this information is available. Thanks to all the schools that contribute valuable data - confidentially - to help us produce this market information.
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| Key points |
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• Number of participating organisations in the Malta survey: nine
• Total number of students at the organisations in 2007: 14,263
• Total number of student weeks in 2007, estimated: 38,938
• Overall average length of stay in weeks: 2.7
• Average cost of a one-month course, excluding
accommodation: e555 (US$710)
• Average cost of residential accommodation per week: e188 (US$240)
• Average cost of host family accommodation per week: e189 (US$242)
• Average commission paid on a language course: 21 per cent
• Seven institutions paid commission on accommodation (average of 14 per cent)
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| Means of recruiting students in Malta, 2007 |
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Intensity of study (hours studied per week) |
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Agents 77%
Internet 6%
Local bookings 1%
Other means 16%
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From 15 to 25 hours per week
Average = 19 hours
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Total marketing spend by sector in %
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Marketing budget by region (overall %)
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Agency costs 58%
Travel costs 25%
Publicity costs 17%
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W Europe 54%
C&E Europe 24%
Asia 11%
Middle East 5%
Africa 4%
Latin America 1.5%
Australasia 0.5%
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| Top student nationalities in Malta by student weeks, 2007 |
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1. Spanish 19.2%
2. French 14.7%
3. German 13.4%
4. Russian 11.6%
5. Italian 9.6%
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6. Austrian 7.4%
7. Swiss 5.1%
8. Czech 2.8%
9. Turkish 2.4%
10. Korean 2.1%
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| Student numbers by age range |
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8-11 23.3%
12-15 10.3%
16-18 14.5%
19-24 23.1%
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25-30 17.3%
30-50 23.3%
50+ 8.2% |
| Observations |
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| • Maltese language schools rely heavily on agents to recruit their students and this method was responsible for enroling 77 per cent of the student body this year, compared with 76 per cent last year. Internet usage and local bookings were both slightly down this year compared with last year’s figures.
• Students in Malta were older according to our Status Survey this year with 48.8 per cent of the study body aged 25 years or over, compared with 33 per cent last year.
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• The top nationalities of students learning English in Malta stayed largely the same although the percentage of Russian students had increased slightly from 8.5 per cent to 11.6 per cent while German students showed a large decrease from 22.3 per cent to 13.4 per cent this year. A new entry to the top nationality table this year was Czech students, which pushed out Japanese.
• The average length of stay at 2.7 weeks was very similar to last year’s result of 2.6 weeks.
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Thank you to the following institutions for taking part in our Status survey: BELS, Gozo; Britannia College, Valletta; Clubclass Residential Language School, St Julian’s; English Language Academy, Sliema; Gateway International School of English, St Julian’s; Global Village English Centre, St Paul’s Bay; Inlingua, Sliema; International School of Languages, Valletta; Linguatime School of English, Sliema.
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Contact any advertiser in the this issue now
The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.
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