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January 2009 issue

Contents
News
Agency News
Agency Survey
Feedback
Market Report
Direction
Special Report
Course Guide
Spotlight
Destination
Regional Focus
Status

Contact Point:
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Status:
Malta 2007

The Status survey is a venture by Language Travel Magazine that aims to gather specific market data about all of the main language teaching markets in the world. Through our initiative, it is now possible to compare world market statistics. 
 
If you would like to see the complete breakdown of data, please visit www.hothousemedia.com/statuszone/ltmstatus/latest.htm where this information is available. Thanks to all the schools that contribute valuable data - confidentially - to help us produce this market information.

Key points

• Number of participating organisations in the Malta survey: nine
• Total number of students at the organisations in 2007:
14,263
• Total number of student weeks in 2007, estimated:
38,938
• Overall average length of stay in weeks:
2.7
• Average cost of a one-month course, excluding
accommodation:
e555 (US$710)
• Average cost of residential accommodation per week:
e188 (US$240)
• Average cost of host family accommodation per week:
e189 (US$242)
• Average commission paid on a language course:
21 per cent
• Seven institutions paid commission on accommodation (average of 14 per cent)


Means of recruiting students in Malta, 2007 Intensity of study (hours studied per week)

Agents 77%
Internet 6%
Local bookings 1%
Other means 16%

From 15 to 25 hours per week

Average = 19 hours


Total marketing spend by sector in %
Marketing budget by region (overall %)

Agency costs 58%
Travel costs 25%
Publicity costs 17%

W Europe 54%
C&E Europe 24%
Asia 11%
Middle East 5%

Africa 4%
Latin America 1.5%
Australasia 0.5%


Top student nationalities in Malta by student weeks, 2007

1. Spanish 19.2%
2. French 14.7%
3. German 13.4%
4. Russian 11.6%
5. Italian 9.6%

6. Austrian 7.4%
7. Swiss 5.1%
8. Czech 2.8%
9. Turkish 2.4%
10. Korean 2.1%


Student numbers by age range

8-11      23.3%
12-15      10.3%
16-18      14.5%
19-24      23.1%

25-30      17.3%
30-50      23.3%
50+     8.2%

Observations
• Maltese language schools rely heavily on agents to recruit their students and this method was responsible for enroling 77 per cent of the student body this year, compared with 76 per cent last year. Internet usage and local bookings were both slightly down this year compared with last year’s figures.

• Students in Malta were older according to our Status Survey this year with 48.8 per cent of the study body aged 25 years or over, compared with 33 per cent last year.

• The top nationalities of students learning English in Malta stayed largely the same although the percentage of Russian students had increased slightly from 8.5 per cent to 11.6 per cent while German students showed a large decrease from 22.3 per cent to 13.4 per cent this year. A new entry to the top nationality table this year was Czech students, which pushed out Japanese.

• The average length of stay at 2.7 weeks was very similar to last year’s result of 2.6 weeks.


Thank you to the following institutions for taking part in our Status survey: BELS, Gozo; Britannia College, Valletta; Clubclass Residential Language School, St Julian’s; English Language Academy, Sliema; Gateway International School of English, St Julian’s; Global Village English Centre, St Paul’s Bay; Inlingua, Sliema; International School of Languages, Valletta; Linguatime School of English, Sliema.


Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company
Country

Telephone

Email


 ACCOMMODATION
Britannia Student
      Services  

AGENTS / CONSULTANTS
Bridge Agency
      Overseas
      Education
      Centre  
Intellect Agency  

ASSOCIATIONS / GROUPS
English Australia  
English UK  
MEI-Relsa Ireland  
Perth Education
      City 

SERVICES
Internet Advantage
InTouch  
Your World on
      Monday  

TOURIST BOARDS
Malta Tourism
      Authority  

WORKSHOP / EXPOS
Alphe Conferences 
English Australia  
English UK  
MEI-Relsa Ireland 

AUSTRALIA
Ability Education  
Australia4U  
English Australia  
Geos International
      Schools
      (Australia, Canada,
      Costa Rica,
      England, France,
      Ireland, Japan,
      Korea, Malta,
      New Zealand,
      Singapore, South
      Africa, Spain,
      Thailand, USA)
Perth Education
      City  

BELGIUM
Ceran Lingua
      International 
      (Belgium, France,
      Spain, UK)
 
CANADA
Hansa Language
      Centre of Toronto  
Saint Charles
      Garnier College  
Stewart College
      of Languages  

ENGLAND
Ardmore Language
      Schools (UK, USA)
Bell International 
      (Malta, UK) 
Camp Beaumont  
Hampstead School
      of English  
Homelingua  
IP International
      Projects GmbH  
      (England, France,
      Germany, Spain)
Kaplan Aspect  
      (Australia, Canada,
      Ireland, Malta, New
      Zealand, South
      Africa, UK, USA)
LAL Language and
      Leisure  
      (Canada, Cyprus,
      Ireland, England,
      South Africa, Spain,
      Switzerland, USA)
Millfield School  
Plus 
      (Ireland, Italy,
      UK, USA)  
Prime Education  
Queen Ethelburga's
      College  
Reaseheath
      College  
RLI Language
      Services  
St Giles Colleges 
       (Canada, UK, USA) 
Study Group  
      (Australia, Canada,
      England, France,
      Germany, Ireland,
      Italy, New Zealand,
      South Africa, Spain,
      USA)
Twin Group 
      (Ireland, UK)  
University of Essex
       - International
      Academy  
Wimbledon School
      of English  

FRANCE
Langues Sans
      Frontieres  

GERMANY
Carl Duisberg
      Centren 
      (England, Germany) 
F+U Academy  
      (Germany, Spain)
inlingua Berlin  
International
      House Berlin -
      Prolog  

JAPAN
Kai Japanese
      Language School  
Tamagawa
      International
      Language School  

MALTA
Clubclass
      Residential
      Language School  
Iels - Institute of
      English Language
      Studies  
inlingua Malta  

MEXICO
Centro Marista de
      Idiomas - Cemadi  

NEW ZEALAND
Fern English  
Languages
      International 
Leisure Learn
      English  
Seafield School
      of English  
Unique New
      Zealand Education

NORTHERN IRELAND
North West
      Academy of
      English  

REPUBLIC OF IRELAND
Active English  
Clare Language
      Centre  
ISI - International
      Study Institute
      Ireland  
Language College
      Ireland  
MEI-Relsa Ireland  

SCOTLAND
EAC Language
      Centres and
      Activity Camps.  
      (England, Ireland,
      Scotland, Wales)
Glasgow School
      of English  
University of
      Glasgow  

SOUTH AFRICA
Cape Studies  

SPAIN
Castila - Centro de
      Estudios
      Hispánicos  
International House
      Sevilla - Clic  
Malaca Instituto -
      Club Hispanico SL  

SWITZERLAND
EF Language
      Colleges Ltd  
      (Australia, Canada,
      China, Ecuador,
      England, France,
      Germany, Ireland,
      Italy, Malta, New
      Zealand, Russia,
      Scotland, Spain,
      USA)
Eurocentres
      International  
      (Australia, Canada,
      England, France,
      Germany, Italy,
      Japan, New
      Zealand, Russia,
      Spain,
      Switzerland, USA)

THAILAND
Prem Tinsulanonda
      Center for
      International
      Education  

USA
Boston Academy
      of English  
EF International
      Language Schools  
ELS Language
      Centers  
Global Language
      Institute  
University of
      Delaware  
University of
      Nevada Reno  
University of
      South Carolina  
Zoni Language
      Centers  
      (Canada, USA)