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January 2010 issue

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Executive training in the USA


Current and topical course content, interaction with other business professionals and a focus on cultural familiarity and presentation skills; these aspects are typical of professional executive language training in the USA. Amy Baker reports.

Global Immersions Inc. distinguishes itself in the industry with its commitment to building cultural awareness and fostering global understanding,” says Jeanne Fahey in Boston, MA, which is one of the language schools offering a dedicated executive language training programme for its overseas clients.

Fahey details an aspect of Global Immersion’s executive training that is offered quite often by US providers: interaction and introductions to American counterparts in a similar industry. She explains, “As a unique opportunity for authentic business communication, our programme includes direct interaction with a US counterpart in a similar career role or profession.”

Likewise, at the International Language Institute (ILI) of MA in nearby Northampton, MA, Betsy Rider explains that this school takes a similar approach to teaching linguistic fluency (and cultural ease). “We focus on a combination of presentation skills and, through our involvement with the Rotary Club, we facilitate interactions with native speakers who are business people themselves,” she explains.

Afternoon targeted lessons are combined with intensive English language classes in the morning at ILI. “We have found that many people learning English are doing so for busines purposes and that not only are vocabulary and grammar important, but so is an understanding of cultural expectations surrounding business,” says Rider.

As well as presentation skills, other areas focused on by various executive programmes include conference calls and best practice in meetings. Teresa Barile at Rennert New York, who says the school has offered executive programmes for 15 years, details, “Rennert Professional English Program students enjoy the small classes, case studies, role plays and discussions which spring from articles in current newspapers and magazines.”

Marco Pinna at The Language Academy (TLA) in Fort Lauderdale, FL, backs up a trend towards a dynamic learning approach. “At TLA, when training business executives we tend to shy away from standardised textbooks,” he says. “An executive language programme is an integrated process different from a language acquisition course. Training session materials are inspired by current events and focus on US and global business issues.” He points out that training aims at developing each participant’s communication skills while providing a deep, effective understanding of America’s lifestyle and cultural, socio-political current events. “Accent reduction and international business etiquette are also important components of the course,” he adds. “That’s why we require a solid intermediate admission level.”

At LCI English Center in Denver, CO, Tamara Prazak, Marketing Manager, gives another example of in situ learning that is possible for executive clients. “We recently took an executive client to an American car dealership where he went through the car buying process in English – which was an amazing hands-on experience to practise his English!,” she says. Again, LCI provides course participants “with local networking opportunities and business seminars to meet other professionals and executives from Denver’s thriving business community”.

Executive courses tend to be more intensive than normal, although most are offered on a bespoke basis, with a minimum number of hours offered of 15 or 20 hours, which can be scaled upwards as the client wishes. At BridgeEnglish and BridgeDenver in Denver, CO, Director, Richard Brown, says that a small group programme of 21 hours combined with 15 hours of private classes per week is a very popular option. Alternatively, clients can consider a full immersion package of 37.5 hours per week that includes lunch with a teacher.

All executive training providers emphasise that as much contact in the English language as possible leads to a better learning outcome. Fahey points out that for that reason, clients are all offered executive-standard host family accommodation, although they can choose a hotel if they prefer. “The homestay experience allows for a greater understanding of US culture and continual practice in a non-structured environment,” she says.

A number of providers also point out the need for separate “executive-only” facilities. Martha Hall at NESE in Boston, MA, says, “NESE offers students a professionals-only residence and separate professionals-only facilities within the school (such as an executive computer lounge and an executive student lounge, with wireless access free to all students).”
Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company
Country

Telephone

Email


ASSOCIATIONS/ GROUPS
Feltom Malta  

EVENTS
Alphe Conferences 

EXAM BOARDS
IELTS  

SERVICES
InTouch  
LTM Digital  
Your World on
      Monday 

TOURIST BOARDS
Malta Tourism
      Authority  
Office de Tourisme
      Montpellier  

WORK EXPERIENCE
Twin Group 
      (Ireland, UK) 

ARGENTINA
Ecela - Latin
      Immersion 
      (Argentina, Chile,
      Peru) 

AUSTRALIA
English Australia  

BRAZIL.
Dialogo Language
      Schools  

COLUMBIA
Spanish World
      Institute  

CUBA
Study Team
      Cuba  

CANADA
College Platon  
Global Village 
      (Australia, Canada,
      USA) 
Public Schools of
       the Canadian
      Rockies  
ILSC - International
      Language Schools
       of Canada  
National School of
      Languages  
Public Schools of
      the Canadian
      Rockies  
Red Leaf Student
      Program and Tours  
Rocky Mountain
      School District  
Saint Charles
      Garnier College  
Southeast Kootenay
      School District No. 5
Vancouver English
      Centre  

ENGLAND
Bright World
      Guardianships  
Camp Beaumont  
English Studio  
International House
      Newcastle  
Kaplan Aspect  
       (Australia, Canada,
       Ireland, Malta, New
       Zealand,South
       Africa, UK, USA)
Kings Colleges
       (Prime Education)  
LAL Language
      and Leisure
      (Canada, Cyprus,
      Ireland, England,
      South Africa, Spain,
      Switzerland, USA)
London School of
      Business & Finance  
St Giles Colleges 
      (Canada, UK, USA)
Study Group  
      (Australia, Canada,
      England, France,
      Germany, Ireland,
      Italy,New Zealand,
      South Africa, Spain,
      USA)
Twin Group 
      (Ireland, England,
      USA)
Queen Ethelburgas
       college  
University of Essex -
      International
      Academy  
Wimbledon School
      of English  

FRANCE
Alliance Française
      Paris Ile de France  
Institut de Touraine  
A.S.
      INTERCULTURES
Office de Tourisme
      Montpellier  
SILC - Séjours
      Linguistiques 
      (England, France,
      Spain)

GERMANY
International House
      Berlin - Prolog  

IRELAND
Language College
      Ireland  

JAPAN
Kai Japanese
      Language School  
Tamagawa
      International
      Language School  

MALTA
Clubclass
      Residential
      Language School  
EC English
      Language Centre  
      (England, Malta,
      South Africa, USA)
Feltom
Malta Tourism
      Authority  

PANAMA
Habla Ya
      Language Center  

SCOTLAND
EAC Language
      Centres and Activity
      Camps.  
      (England, Ireland,
      Scotland, Wales)
University of
      Stirling  

SPAIN
International House
      Sevilla - CLIC  
Malaca Instituto
      - Club Hispanico SL  
Malaga Si  

SWITZERLAND
EF Language
      Colleges Ltd  
      (Australia, Canada,
      China, Costa Rica,
      Ecuador, England,
      France, Germany,
      Italy, Malta, New
      Zealand, Singapore,
      South Africa, Spain,
      USA)
Eurocentres
      International  
      (Australia, Canada,
      England, France,
      Germany, Italy,
      Japan, New Zealand,
      Russia, Spain,
      Switzerland, USA)

USA
IELTS  
California State
      University Long
      Beach  
Eastern
      Washington
      University  
ELS Language
      Centers  
Geos North
      American Language
      Schools
      (Canada, USA )
IH New York  
Language
      Consultants
      International, LCI  
Manhattanville
      College (NY)  
San Diego State
      University  
University of
      Arizona  
University of
      California San
      Diego  
University of
      Illinois at Urbana-
      Champaign  
Zoni Language
      Centers  
      (Canada, USA)



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