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Status:
Malta 2008
The Status survey is a venture by Language Travel Magazine that aims to gather specific market data about all of the main language teaching markets in the world. Through our initiative, it is now possible to compare world market statistics.
If you would like to see the complete breakdown of data, please click here. Thanks to all the schools that contribute valuable data - confidentially - to help us produce this market information.
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| Key points |
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• Number of participating organisations in Malta survey: 10
• Total number of students at the organisations in 2008: 20,146
• Total number of student weeks in 2008, estimated:
139,813
• Overall average length of stay in weeks: 2.4
• Average cost of a one-month course, excluding
accommodation: E535 (US$794)
• Average cost of residential accommodation per week:
E140.50 (US$208)
• Average cost of host family accommodation per week:
E155 (US$230)
• Average commission paid on a language course: 41
• Five of the institutions profiled paid commission on
accommodation
*For currency conversion rate, see page 7.
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| Means of recruiting students in Malta 2008 |
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Intensity of study (hours studied per week) |
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Internet 7%
Agents 69%
Local bookings 4%
Other means 20%
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From 15 to 20 hours per week
Average = 16.7 hours
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Total marketing spend by sector in %
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Marketing budget by region (overall %)
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Publicity costs 30%
Agency costs 55%
Travel costs 15%
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W Europe 43.5%
C&E Europe 32.5%
Asia 9%
Middle East 9%
Latin America 4%
Africa 2%
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| Top student nationalities in Malta by student weeks, 2008 |
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1. German 25%
2. Austrian14%
3. Spanish 13%
4. Russian 12%
5. Italian 8%
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6. Korean 4%
6. Czech 3%
8. French 3%
9. Swiss 3%
10. Polish 2%
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| Student numbers by age range |
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8-11 1.8%
12-15 15.5%
16-18 23%
19-24 22.9%
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25-30 13.3%
30-50 17.6%
50+ 5.9% |
| Observations |
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| • Agent usage to recruit students in Malta dropped slightly this year, with 69 per cent of business sourced via agencies, compared with 77 per cent last year. Meanwhile, the Internet (seven per cent) and local bookings (four per cent) were much further down the pecking order. Schools continue to allot a majority of their marketing spend to agency costs (55 per cent compared with 58 per cent previously).
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• German students made up the largest nationality group at Maltese language schools in this survey, increasing from 13 per cent of the student body in last year’s survey to 25 per cent this year. Last year’s top student nationality of Spanish decreased in percentage terms from 19 to 13 per cent.
• Traditionally a short-term holiday study destination, Malta’s average length of stay remained relatively low. Minus two exceptionally high estimates – one of which was from a tertiary provider – average length of stay came in at 2.4 weeks compared with 2.7 weeks in 2007.
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Thank you to the following institutions for taking part in our Status survey:
Alpha School of English, St. Paul’s Bay; BELS, Gozo; Clubclass Residential Language School, St. Julian’s; English Language Academy, Sliema; Gateway International School of English, St. Julian’s; The Institute of English Language Studies (Iels), Sliema; International School of Languages, Valletta; St Martin’s Institute of Information & Technology, Hamrun; Sprachcaffe Languages Plus, Pembroke; Global Village English Centre, St. Paul’s Bay.
Status Survey statistics are based on figures supplied by a selection of individual schools. Not all survey respondents answered every question in the survey. Figures are, in some cases, rounded up or down to the nearest whole. All information is treated with the strictest confidence.
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Contact any advertiser in the this issue now
The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.
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