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January 2010 issue

Contents
News
Agency News
Agency Survey
Feedback
Market Report
Direction
Special Report
Course Guide
Spotlight
Destination
Regional Focus
Status

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Status:
Malta 2008

The Status survey is a venture by Language Travel Magazine that aims to gather specific market data about all of the main language teaching markets in the world. Through our initiative, it is now possible to compare world market statistics. 
 
If you would like to see the complete breakdown of data, please click here. Thanks to all the schools that contribute valuable data - confidentially - to help us produce this market information.

Key points

• Number of participating organisations in Malta survey: 10
• Total number of students at the organisations in 2008:
20,146
• Total number of student weeks in 2008, estimated:
139,813
• Overall average length of stay in weeks:
2.4
• Average cost of a one-month course, excluding
accommodation:
E535 (US$794)
• Average cost of residential accommodation per week:
E140.50 (US$208)
• Average cost of host family accommodation per week:
E155 (US$230)
• Average commission paid on a language course:
41
Five of the institutions profiled paid commission on
accommodation

*For currency conversion rate, see page 7.


Means of recruiting students in Malta 2008 Intensity of study (hours studied per week)

Internet 7%
Agents 69%
Local bookings 4%
Other means 20%

From 15 to 20 hours per week

Average = 16.7 hours


Total marketing spend by sector in %
Marketing budget by region (overall %)

Publicity costs 30%
Agency costs 55%
Travel costs 15%

W Europe 43.5%
C&E Europe 32.5%
Asia 9%
Middle East 9%
Latin America 4%
Africa 2%


Top student nationalities in Malta by student weeks, 2008

1. German 25%
2. Austrian14%
3. Spanish 13%
4. Russian 12%
5. Italian 8%

6. Korean 4%
6. Czech 3%
8. French 3%
9. Swiss 3%
10. Polish 2%


Student numbers by age range

8-11        1.8%
12-15      15.5%
16-18      23%
19-24      22.9%

25-30      13.3%
30-50      17.6%
50+          5.9%

Observations
• Agent usage to recruit students in Malta dropped slightly this year, with 69 per cent of business sourced via agencies, compared with 77 per cent last year. Meanwhile, the Internet (seven per cent) and local bookings (four per cent) were much further down the pecking order. Schools continue to allot a majority of their marketing spend to agency costs (55 per cent compared with 58 per cent previously).

• German students made up the largest nationality group at Maltese language schools in this survey, increasing from 13 per cent of the student body in last year’s survey to 25 per cent this year. Last year’s top student nationality of Spanish decreased in percentage terms from 19 to 13 per cent.

• Traditionally a short-term holiday study destination, Malta’s average length of stay remained relatively low. Minus two exceptionally high estimates – one of which was from a tertiary provider – average length of stay came in at 2.4 weeks compared with 2.7 weeks in 2007.


Thank you to the following institutions for taking part in our Status survey:
Alpha School of English, St. Paul’s Bay; BELS, Gozo; Clubclass Residential Language School, St. Julian’s; English Language Academy, Sliema; Gateway International School of English, St. Julian’s; The Institute of English Language Studies (Iels), Sliema; International School of Languages, Valletta; St Martin’s Institute of Information & Technology, Hamrun; Sprachcaffe Languages Plus, Pembroke; Global Village English Centre, St. Paul’s Bay.

Status Survey statistics are based on figures supplied by a selection of individual schools. Not all survey respondents answered every question in the survey. Figures are, in some cases, rounded up or down to the nearest whole. All information is treated with the strictest confidence.


Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company
Country

Telephone

Email


ASSOCIATIONS/ GROUPS
Feltom Malta  

EVENTS
Alphe Conferences 

EXAM BOARDS
IELTS  

SERVICES
InTouch  
LTM Digital  
Your World on
      Monday 

TOURIST BOARDS
Malta Tourism
      Authority  
Office de Tourisme
      Montpellier  

WORK EXPERIENCE
Twin Group 
      (Ireland, UK) 

ARGENTINA
Ecela - Latin
      Immersion 
      (Argentina, Chile,
      Peru) 

AUSTRALIA
English Australia  

BRAZIL.
Dialogo Language
      Schools  

COLUMBIA
Spanish World
      Institute  

CUBA
Study Team
      Cuba  

CANADA
College Platon  
Global Village 
      (Australia, Canada,
      USA) 
Public Schools of
       the Canadian
      Rockies  
ILSC - International
      Language Schools
       of Canada  
National School of
      Languages  
Public Schools of
      the Canadian
      Rockies  
Red Leaf Student
      Program and Tours  
Rocky Mountain
      School District  
Saint Charles
      Garnier College  
Southeast Kootenay
      School District No. 5
Vancouver English
      Centre  

ENGLAND
Bright World
      Guardianships  
Camp Beaumont  
English Studio  
International House
      Newcastle  
Kaplan Aspect  
       (Australia, Canada,
       Ireland, Malta, New
       Zealand,South
       Africa, UK, USA)
Kings Colleges
       (Prime Education)  
LAL Language
      and Leisure
      (Canada, Cyprus,
      Ireland, England,
      South Africa, Spain,
      Switzerland, USA)
London School of
      Business & Finance  
St Giles Colleges 
      (Canada, UK, USA)
Study Group  
      (Australia, Canada,
      England, France,
      Germany, Ireland,
      Italy,New Zealand,
      South Africa, Spain,
      USA)
Twin Group 
      (Ireland, England,
      USA)
Queen Ethelburgas
       college  
University of Essex -
      International
      Academy  
Wimbledon School
      of English  

FRANCE
Alliance Française
      Paris Ile de France  
Institut de Touraine  
A.S.
      INTERCULTURES
Office de Tourisme
      Montpellier  
SILC - Séjours
      Linguistiques 
      (England, France,
      Spain)

GERMANY
International House
      Berlin - Prolog  

IRELAND
Language College
      Ireland  

JAPAN
Kai Japanese
      Language School  
Tamagawa
      International
      Language School  

MALTA
Clubclass
      Residential
      Language School  
EC English
      Language Centre  
      (England, Malta,
      South Africa, USA)
Feltom
Malta Tourism
      Authority  

PANAMA
Habla Ya
      Language Center  

SCOTLAND
EAC Language
      Centres and Activity
      Camps.  
      (England, Ireland,
      Scotland, Wales)
University of
      Stirling  

SPAIN
International House
      Sevilla - CLIC  
Malaca Instituto
      - Club Hispanico SL  
Malaga Si  

SWITZERLAND
EF Language
      Colleges Ltd  
      (Australia, Canada,
      China, Costa Rica,
      Ecuador, England,
      France, Germany,
      Italy, Malta, New
      Zealand, Singapore,
      South Africa, Spain,
      USA)
Eurocentres
      International  
      (Australia, Canada,
      England, France,
      Germany, Italy,
      Japan, New Zealand,
      Russia, Spain,
      Switzerland, USA)

USA
IELTS  
California State
      University Long
      Beach  
Eastern
      Washington
      University  
ELS Language
      Centers  
Geos North
      American Language
      Schools
      (Canada, USA )
IH New York  
Language
      Consultants
      International, LCI  
Manhattanville
      College (NY)  
San Diego State
      University  
University of
      Arizona  
University of
      California San
      Diego  
University of
      Illinois at Urbana-
      Champaign  
Zoni Language
      Centers  
      (Canada, USA)



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