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January 2011 issue

Contents
News
Agency News
Agency Survey
Feedback
Market Report
Direction
Special Report
Course Guide
Spotlight
Destination
Regional Focus
Status

Contact Point:
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Status:
Malta 2009


The Status survey is a venture by Language Travel Magazine that aims to gather specific market data about all of the main language teaching markets in the world. Through our initiative, it is now possible to compare world market statistics. 
 
If you would like to see the complete breakdown of data, please click here. Thanks to all the schools that contribute valuable data - confidentially - to help us produce this market information.

Key points

• Number of participating organisations in Malta survey: six
• Total number of students at the organisations in 2009: 11,064
• Total number of student weeks in 2009, estimated: 29,872
• Overall average length of stay in weeks: 2.7
• Average cost of a one-month course, excluding
accommodation: E523 (US$735)
• Average cost of residential accommodation per week:
E190 (US$267)
• Average cost of host family accommodation per week:
E199 (US$279)
• Average commission (%) paid on a language course: 20
Five of the institutions profiled paid commission on
accommodation


Means of recruiting students in Malta, 2009 Intensity of study (hours studied per week)

Agents 79%
Internet 6%
Local bookings 2%
Other means 13%

From 15 to 19 hours per week

Average = 16.4 hours


Total marketing spend by sector in %
Marketing budget by region (overall %)

Agency costs 74%
Travel costs 18%
Publicity costs 8%

W Europe 45%
C&E Europe 39%
Asia 10%
Latin America 6%


Top student nationalities in Italy by student weeks, 2009

1. German 22%
2. Spanish 18.7%
3. Italian 16.1%
4. Austrian 8.9%
5. Russian 7.5%

6. French 4.1%
7. Czech 2.8%
8. Polish 2.1%
9. Swiss 2.1%
10. Moroccan 2%


Student numbers by age range

8-11         1%
12-15      16%
16-18      20%
19-24      29%

25-30      13%
30-50      17%
50+          4%

Observations
• The percentage of students recruited through agents grew for language schools in Malta this year, to 79 per cent compared with 69 per cent in our 2008 survey. Correspondingly, agency costs also increased in our current survey to 74 per cent of the total marketing budget compared with the 55 per cent recorded last year.

• Austrian student numbers decreased in 2009, according to our current survey, with this nationality making up 8.9 per cent of the student body compared with 14 per cent previously. In our 2008 survey, Austrian was the second largest student nationality behind German, while in 2009, this nationality was the fourth largest at our respondents’ schools.

• The average cost of a one-month language course in Malta, excluding accommodation, was down slightly in 2009 compared with 2008. Last year this figure was e535 (US$794), using last year’s exchange rate, while this year our survey recorded a figure of e523 (US$735), using a current exchange rate.


Thank you to the following institutions for taking part in our Status survey:

Sprachcaffe Languages PLUS Malta, Pembroke; Gateway School of English (GSE), St. Julian’s; Clubclass English Language School, St. Julian’s; Global Village English Centre, St. Paul’s Bay; BELS, Mellieha; English Language Academy, Sliema.

Status Survey statistics are based on figures supplied by a selection of individual schools. Not all survey respondents answered every question in the survey. Figures are, in some cases, rounded up or down to the nearest whole. All information is treated with the strictest confidence.


Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company

Country

Telephone

Email


ASSOCIATIONS/ GROUPS
International House
      World Organisation  
MEI Ireland  
Quality English  

EVENTS
Alphe Conferences  
IALC International  

EXAM BOARDS
IELTS  

INSURANCE
Dr. Walter GmbH  

SERVICES
LTM Digital  
Student Marketing  

TOURIST BOARDS
Malta Tourism
      Authority  

WORK EXPERIENCE
Twin Group  

AUSTRALIA
Academies
      Australasia  
Bond University  
English Australia  
Impact English
      College  
Language Studies
      International  
Pacific Gateway
      International College  
Perth Education
      City  
Shafston International
       College  
English Language &
      Foundation Studies
      Centre  
University of New
      South Wales  
University of
       Tasmania  

CANADA
Banff Education
      Centre  
College Platon  
Global Village  
ILSC - International
      Language Schools
       of Canada  
MWS Student
      Camps International
      Inc.  
Richmond School
      District #38  
School District
      No.42 Maple Ridge
      & Pitt Meadows  
Vancouver English
      Centre  

ENGLISH
Active Learning  
Bell International  
Cambridge
      Education Group -
      HO  
Camp Beaumont  
English Studio  
Hampstead School
      of English  
Harrow House
      International
      Colleges  
Hove College  
International
      House London  
International House
      World Organisation
INTO University
      Partnerships  
Kaplan
      International
      Colleges  
King's Colleges
Language Studies
      International  
London School
      of Business &
      Finance  
Malvern House
      College London 
Millfield School 
Quality English 
Queen Ethelburga's
      College  
Sedbergh School  
SKOLA  
St Giles Colleges  
Study Group  
Twin Group  
University of
      Essex -
      International
      Academy  

International House
      Berlin - Prolog  

IRELAND
MEI Ireland  

MALTA
Clubclass
      Residential
      Language School
Malta Tourism
      Authority

NEW ZEALAND
Otago Polytechnic  

SCOTLAND
EAC Language
      Centres and
      Activity Camps  
Live Language  
University of
      Stirling
Stevenson College  

SPAIN
Inturjoven
      Spanish Courses  
Malaga Si  

SWITZERLAND
EF Language
      Colleges Ltd  
Eurocentres
      International  

USA
ELS Language
      Centers  
UC Berkeley
      Extension  
University of
      San Diego  
Zoni Language
      Centers  



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