On the move
Robin Garforth has been appointed Director of Recruitment for English Language and Short Courses at Into University Partnerships in the UK. Based at Into’s new Brighton headquarters, Mr Garforth will lead the marketing and sales promotion of an exciting suite of English language and subject and language integrated programmes, offered at selected universities, both on-campus and in vibrant city-centres in the UK and USA. Mr Garforth comes from a background of ELT promotion with senior marketing and sales experience at Regent Language Training, St Giles International and International House London.
With an extensive business background and considerable experience at senior executive/CEO level, Jean Vernor (top) has joined Study Group as Managing Director, Embassy English in the USA. Based in New York, Ms Vernor’s career so far includes being President and General Manager at General Electric; CEO of a global manufacturer with operations in the USA, Canada and UK; and various CMO roles in the financial services sector. Yuri Narciss (bottom) has been appointed Executive Director, Sales and Marketing and will be based in Singapore. Mr Narciss joins from Google where he spent almost nine years working in a variety of senior sales roles in Germany and Australia before becoming Head of Strategy and Sales Operations in China.
Eppie Mc Farlane has been appointed Director of Studies at The International English School (TIES) in South Africa. She comments, “After several years as a primary school teacher, I was ready to leave education for good when I discovered EFL teaching. Ten years on, I now head The International English School in Somerset West and have time to concentrate on making TIES the best place for teachers, TEFL trainees and students to be. My strengths lie in organisation and drawing everyone into the TIES family.”
With a career spanning 25 years as an international educator and pioneer in the globalisation of education, Professor Maurits Van Rooijen has been appointed Rector and CEO to expand innovation and academic development at the London School of Business & Finance in the UK. Professor Van Rooijen is an economic historian with a PhD in Green Urbanisation from the University of Utrecht. He has held positions at several universities across the globe, including the University of Leiden, Erasmus University Rotterdam and Victoria University in Melbourne. From 1993 to 2009, he was Vice-President for International and Institutional Development at the University of Westminster.
Q&A Educator association
Jan Capper, Executive Director of Ialc, answers our questions about the organisation’s activities over the last 12 months.
Full name: International Association of Language Centres
Year established: 1983
Number of members: 113
Type of members: Full and associate (branches of full members)
Association’s main role: Marketing and quality assurance
Code of practice: yes
Complaints procedure: yes
Agent workshops/fam trips: yes
Ialc, Lombard House, 12-17 Upper Bridge Street, Canterbury, CT1 2NF, UK
T: +44 1227769007
What has your association been up to recently?
We welcomed new members in several countries: Centre of English Studies in Ireland and the UK, Piccola Universita Italiana in Italy, Taronja School in Spain, Jeffreys Bay Language School in South Africa and ESE and ETI in Malta. Two members also opened branches: English Language Center in Santa Barbara, USA and Mandarin House in up-and-coming Guangzhou, China. We held our 2012 agent workshop in Toronto, hosted by Tamwood Language Centres with fam trips in Canada and the USA. Ialc and Ialc members were shortlisted 26 times in the STM Star Awards 2012, where French in Normandy and Liden & Denz became the first Ialc STM Super Stars! We attended Alphe and other workshops, where our aim is to provide information about our quality assurance, partner agency scheme, workshop and member schools. We were active in the school association umbrella group, Gaela, which is working on industry data and association benchmarking among other issues, and we also supported Alto’s professional development programme. We ran a roadshow to St Petersburg and Moscow in November, attended by around 80 agent delegates and 17 Ialc members. In April 2012 we elected two new board members. Celestine Rowland of Galway Cultural Institute is spearheading quality assurance, looking at more interactive quality auditing and a gradual shift from peer to external inspectors. Jean-Marc Alberola of Bridge-Linguatec is now Vice-President Marketing and is focusing initially on improving our use of technology in marketing.
Please explain the recent changes to your membership policy.
At the Alto seminar in September we learned all about the seven-year business cycle. We’d had our membership policy for much longer than seven years so something had to change! Seriously, we went through a strategic review that took account of the continuing consolidation of language schools into chains as well as agent feedback about the range of schools in Ialc, and this led to a more flexible membership policy in terms of type and location of schools, but with no change to Ialc quality standards. Generally, the changes have been well received by agents and members. Membership is still by invitation and subject to a successful application and inspection, but in essence the new policy allows us now to invite independent schools that are affiliated to certain other networks, or that are economically independent but not necessarily 100 per cent privately owned, for example. We want to grow with really top quality independent language schools that enhance our portfolio for agents.
What have been the greatest challenges members have faced in the past year?
The key challenges are visa policies and exchange rates, both of which have a major impact on where students go to study from one year to the next. And generally, the global economic situation these are tough times for individuals and businesses around the world.
What does the association have planned for 2013?
Since 2013 is our 30th year, we are planning a special celebration at our workshop in April in Lisbon, which is hosted by founding member Cial Centro de Linguas. Cial is the perfect example of a second generation family-run independent language school and its director happens to be our current president, so it’s worked out very neatly for our 30th anniversary!