July 2002 issue

Travel News
Agency News
Agency Survey
Market Report
Special Report
Course Guide
City Focus

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Status Survey

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Status: UK 2001

Thank you to the following schools for taking part in our Status survey:

Aspect ILA, various; Anglolang Academy of English, Scarborough; Anglo European School of English, Bournemouth; Avalon School of English, London; Bell, various; Bracknell & Wokingham Colllege, Wokingham; Embassy CES, various; ELT Banbury, Oxford; Evendine College, London; Harrow House International, Swanage; Hilderstone College, Broadstairs; Hove School of English, Hove; Lake School of English, Oxford; Lines, various; Lydbury English Centre, Lydbury; Oxford Brookes University ICELS, Oxford; Personal English Tutors, Oxford; Regent Language Training, various; RLI Language Services, London; Salisbury School of English, Salisbury; Scanbrit School of English, Bournemouth; Shane Global Village, various; Skola Group of Schools, London.

Status Survey statistics are based on figures supplied by a selection of individual schools. Not all survey respondents answered every question in the survey. Figures are, in some cases, rounded up or down to the nearest whole. All information is treated with the strictest confidence.

The Status survey is a new venture by Language Travel Magazine, in collaboration with the Association of Language Travel Organisations (Alto), which gathers specific market data about all of the main language teaching markets in the world. For the first time, it is possible to compare world market statistics. 

If you would like to see the complete breakdown of data, including marketing spend per region and marketing budget analysis, and you are an agent (or a school that has completed or intends to complete the Status survey), please send us an email containing "Status survey web address" in the subject heading. We will then forward the web address to you.

Key points

No. of survey respondents in the UK: 23
Total no. of students in 2001: 55,493
Total no. of student weeks in 2001, estimated: 438,395 weeks
Overall average length of stay: 7.9 weeks
Average cost of a one-month course, excluding accommodation: £716 (US$1,042)
Average cost of residential accommodation per week: £125 (US$182)
Average cost of host family accommodation per week: £97 (US$141)
Average commission paid on a language course: 18.7 per cent (from 15 to 30)
Three institutions paid commission on accommodation, from 2 to 20 per cent

Means of recruiting students in the UK, 2001 Intensity of study (hours studied per week)
Agents 51%
Other means 31%
Local bookings 14%
Internet 4%
From 15 to 30
Overall average = 20.4

Student numbers by age range Top student nationalities in the UK by student weeks, 2001
8-11 3.6%
12-15 14%
16-18 15%
19-24 31%
25-30 26%
31-50 9%
51+ 1.4%
Japanese 15%
Korean 8.8%
Chinese 8.1%
Swiss 7.6%
Italian 6.9%
Spanish 4.7%
Russian 4.1%
Colombian 3.9%
Taiwanese 3.6%
German 3.1%
Brazilian 3.1%
Venezuelan 2.9%
Polish 2.8%
Turkish 2.4%
Saudi Arabian 2.3%
Scandinavian +
Finnish 1.8%
Czech 1.3%
Argentinean 1.2%
Mexican 1%
Others 15.4%