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July 2003 issue

Contents
News
Travel News
Agency News
Agency Survey
Feedback
Direction
Special Report
Market Report
Course Guide
Q&A
Destination
City Focus
Status

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Status Survey

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Status: UK 2002

The Status survey is a venture by Language Travel Magazine, in collaboration with the Association of Language Travel Organisations (Alto), which gathers specific market data about all of the main language teaching markets in the world. For the first time, it is possible to compare world market statistics. 

If you would like to see the complete breakdown of data, including marketing spend per region and marketing budget analysis, and you are an agent (or a school that has completed or intends to complete the Status survey), please send us an email containing 'Status survey web address' in the subject heading. We will then forward the web address to you.

Key points
No. of participating organisations in the UK survey: 19

Total no. of students in 2002: 23,394

Total no. of student weeks in 2002, estimated: 215,225 weeks

Overall average length of stay: 9.2 weeks

Average cost of a one-month course, excluding accomm: UK£729 (US$1,170)

Average cost of residential accommodation per week: UK£111 (US$178)

Average cost of host family accommodation per week: UK£105 (US$168)

Average commission paid on a language course: 18.3 per cent (from 15 to 22)

Four institutions paid commission on accommodation (from one to 17.5 per cent)


Means of recruiting students in the UK, 2002 Intensity of study (hours studied per week)
Agents 51%
Local bookings 23%
Other means 18.2%
Internet 7.8%
From 10 to 23
Overall average = 18.2

Top student nationalities in the UK by student numbers, 2002
Japanese 11.4%
Italian 10.2%
Chinese 8.5%
Spanish 7.8%
Korean 6.7%
Swiss 6.3%
French 4.7%
German 4.4%
Taiwanese 2.4%
Brazilian 2.3%
Russian 2.2%
Colombian 2%
Mexican 2%
Indonesian 1.9%
Hong Kong 1.9%
Turkish 1.8%
Thai 1.7%
Venezuelan 1.7%
Polish 1.4%
Rest of world 18.7%

Student numbers by age range
8-11, 3.2%
12-15, 14.4%
16-18, 19.1%
19-24, 45.1%
25-30, 8.3%
31-50, 8.4%
51+, 1.5%


Thank you to the following institutions for taking part in our Status survey:
Aspect ILA, various locations; Avalon School of English, London; Bath English Language School, Bath; Bell International, various locations; British Study Centres, Oxford; Channel School of English, Ilfracombe; Exsportise, various locations; Grantham College, Grantham; Harrow House International College, various locations; Internexus, London; Isca School of English, Exeter; Lydbury English Centre, Lydbury; Queens English, New Malden; Randolph School of English, Edinburgh; Regency College, Hove; Shane Global Village, Bromley; University of Portsmouth Language Centre, Portsmouth; West Sussex School of English, Steyning; Study Group, various locations.
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