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July 2004 issue

Contents
News
Travel News
Agency News
Agency Survey
Feedback
Direction
Special Report
Market Report
Course Guide
Q&A
Destination
City Focus
Status

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Status: UK 2003

The Status survey is a venture by Language Travel Magazine, which gathers specific market data about all of the main language teaching markets in the world. For the first time, it is possible to compare world market statistics. 

If you would like to see the complete breakdown of data, including marketing spend per region and marketing budget analysis, and you are an agent (or a school that has completed or intends to complete the Status survey), please send us an email containing 'Status survey web address' in the subject heading. We will then forward the web address to you.

Key points
No. of participating organisations in the UK survey: 16

Total no. of students in 2003 at 15 organisations: 12,619

Total no. of student weeks in 2003, estimated: 128,714

Overall average length of stay in weeks: 10.2

Average cost of a one-month course, excluding accommodation: UK£809 (US$1,434)

Average cost of residential accommodation per week: UK£151 (US$268)

Average cost of host family accommodation per week: UK£130 (US$230)

Average commission paid on a language course: 20 per cent (from 10 to 20 per cent)

No institution paid commission on accommodation


Means of recruiting students in the UK, 2003 Intensity of study (hours studied per week)
Agents 48%
Other means 23%
Internet 18%
Local bookings 11%
From 15 to 30
Overall average = 21.7

Top student nationalities in the UK by student weeks, 2003
Japanese 17.7%
Chinese 10.4%
Swiss 10%
Spanish 8.5%
Korean 7.9%
Italian 6.3%
Russian 4%
Taiwanese 3.5%
German 3.4%
Turkish 2.5%

Student numbers by age range
8-11, 1%
12-15, 7%
16-18, 17%
19-24, 33%
25-30, 16%
31-50, 22%
51+, 4%

Observations
The breakdown of student nationalities making up the largest student majorities remains similar to last year, with Japanese, Chinese, Korean, Italian, Spanish and Swiss students all in the top six. However, Chinese students gained one position to be in no.2 place this year after Japanese, which remains the biggest single nationality.

The average length of stay, at 10.2 weeks, is

similar to the 9.2 weeks reported last year (see LTM, July 2003, page 40). Meanwhile, the cost of accommodation and tuition programmes have increased slightly on last year, from UK£729 to UK£809 for a one-month course, for example.

Agent usage remains steady at 48%, but Internet bookings appear to have risen at the expense of local bookings, which made up 23% of bookings last year and just 11% this year.



Thank you to the following institutions for taking part in our Status survey:
Accent Multilingual Services, St Peter Port, Guernsey; Angloscene Languages Ltd, Rye; Bournemouth Teaching Service, Bournemouth; Capital School of English, Bournemouth; Chichester College, Chichester; Crawley College, Crawley; ELT Banbury, Banbury; Internexus, London; LETS, Ipswich; The London School of English, London; Lydbury English Centre, Lydbury; Norwich Institute for Language Education, Norwich; Park Lane College, Leeds; Our World English Schools, various; Regent Language Training, various; St Clare's, Oxford.
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