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July 2005 issue

Contents
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Travel News
Agency News
Agency Survey
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Direction
Special Report
Market Report
Course Guide
Spotlight
Destination
City Focus
Status

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Status: Australia 2004

The Status survey is a venture by Language Travel Magazine that aims to gather specific market data about all of the main language teaching markets in the world. Through our initiative, it is now possible to compare world market statistics.

If you would like to see the complete breakdown of data, including marketing spend per region and marketing budget analysis, and you are an agent (or a school that has completed or intends to complete the Status survey), please send us an email containing "Status survey web address" in the subject heading. We will then forward the web address to you.

Key points
No. of participating organisations in the Australian survey: 17

Total no. of students at the organisations in 2004: 15587

Total no. of student weeks in 2004, estimated: 252,509

Overall average length of stay in weeks: 16.2

Average cost of a one-month course, excluding accommodation: AUS$1,120 (US$854)

Average cost of residential accommodation per week: AUS$173 (US$132)

Average cost of host family accommodation per week: AUS$204 (US$156)

Average commission paid on a language course: 20 per cent (from 15 to 25)

No institutions paid commission on accommodation

*For currency conversion rate, see page 7.


Means of recruiting students in Australia, 2004
Intensity of study (hours studied per week)
1. Agents 65%
2. Other means 17%
3. Local bookings 11%
4. Internet 7%
From 20 to 30
Overall average = 24

Top student nationalities in Australia by student weeks, 2004
Chinese 26%
Japanese 17.7%
Korean 17.7%
Tawainese 4.7%
Thai 4.4%
Swiss 4.3%
Hong Kong 3%
Brazilian 3%
German 2.2%
Vietnamese 2.1%

Student numbers by age range
8-11, 0%
12-15, 0.5%
16-18, 11%
19-24, 60%
25-30, 22%
31-50, 5.5%
51+, 1%

Observations
The trends revealed in our previous Status survey of Australia (see LTM, June 2004, page 44) are remarkably unchanged this year. And while fewer schools took part in our survey, it encompasses a higher number of students and student weeks.

The top five most important nationalities are the same, although Taiwanese has overtaken Thai to number four position this year. Brazilians are also up from tenth to eighth position, while

Indonesians are out of the league table this year.
There was a decrease in the number of 31-to-50 year olds from 18% to 5.5%.

The proportion of business via agencies was up by 2% to 65% this year. Local bookings were also up by 2%, with Internet and other bookings down accordingly.

Prices for tuition dropped by US$10 and were up for accommodation by ~US$15.



Thank you to the following institutions for taking part in our Status survey:
Australian Centre for Languages (ACL), The Rocks, Sydney, NSW; Bond University English Language Institute, Gold Coast, QLD; Central Queensland University Language Centre, North Rockhampton, QLD; Centre for English Language in the University of South Australia, Adelaide, SA; CHEC English Language Centre, Coffs Harbour, NSW; Edith Cowan University International English Centre, Perth, WA; Embassy CES, various; GV Noosa (Sunshine Coast English College), Noosa, QLD; Intercultural Education Today (ICET), various; International House, Sydney, NSW; Milner International College, Perth, WA; Ozford College, Melbourne, VIC; SA Adelaide Language Centre, Adelaide, SA; Southbank Institute of Tafe, Brisbane, QLD; Sydney West International College, Westmead, NSW; Tyndale Intensive Language Centre, Blacktown DC, NSW; Victoria University English Language Institute, Melbourne, VIC.
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