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July 2007 issue

Contents
News
Travel News
Agency News
Agency Survey
Feedback
Direction
Special Report
Market Report
Course Guide
Spotlight
Destination
City Focus
Status

Contact Point:
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Status Survey

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Status:
Australia 2006

The Status survey is a venture by Language Travel Magazine, which gathers specific market data about all of the main language teaching markets in the world. For the first time, it is possible to compare world market statistics. 

If you would like to see the complete breakdown of data, including marketing spend per region and marketing budget analysis, and you are an agent (or a school that has completed or intends to complete the Status survey), please send us an email containing 'Status survey web address' in the subject heading. We will then forward the web address to you.

Key points
Number of participating organisations in the Australia survey: 17

Total number of students at the organisations in 2006: 13,134

Total number of student weeks in 2006, estimated: 219,338

Overall average length of stay in weeks: 16.7

Average cost of a one-month course, excluding accomm.: AU$1,151 (US$956)

Average cost of residential accommodation per week: AU$152 (US$126)

Average cost of host family accommodation per week: AU$212 (US$176)

Average commission paid on a language course: 19.7 per cent (from 10 to 25)

One institution paid commission on accommodation (10 per cent)*For currency conversion rate, see page 7.

Means of recruiting students in Australia, 2006
Intensity of study (hours studied per week)
Agents 61%
Local bookings 19%
Internet 6%
Other means 14%
From 12 to 40.
Overall average = 23

Total marketing spend by sector in %
Marketing budget by region (overall %)
Agency costs 45%
Travel costs 29%
Publicity costs 26%
Asia 52%
W Europe 13%
Latin America 12%
Australasia 10%
C&E Europe 9%
Middle East 3%
Africa 1%

Top student nationalities in Australia by student weeks, 2006
Korean 21%
Japanes 13%
Chinese 11%
Thai 4%
Swiss 3%
Taiwanes 3%
Brazilian 3%
French 1.5%
Vietnamese 1%
Indian 1%

Student numbers by age range
8-11, 2%
12-15, 3%
16-18, 11%
19-24, 48%
25-30, 27%
31-50, 8%
51+, 1%

Observations
The percentage of Chinese students was down this year, making up just 11 per cent of the total students at our participating schools, compared with 28.8 per cent last year (see LTM, July 2006, page 26). Taiwanese numbers were also down, from 6.6 per cent to three per cent.

The average length of stay increased from 13.2 weeks last year to 16.7 weeks this year, although

the average hours a week studied remained almost the same.• Younger students were present at our participating schools this year, with five per cent aged 15 years and under compared with the 0.5 per cent recorded in 2005’s status survey.

Agencies were responsible for recruiting 61 per cent of students, a slight decrease on the 64 per cent recorded last year.


Thank you to the following institutions for taking part in our Status survey:
Aspect, Sydney, NSW; Browns English Language School, Southport, QLD; Byron Bay English Language School, Byron Bay, NSW; Cambridge International College, Perth, WA; Geos, Sydney, NSW; Global Village Noosa, Noosa Heads, QLD; ICET Pty, Mona Vale, NSW; Intensive English Language Institute of Flinders University, Adelaide, SA; John Paul International College, Daisy Hill, QLD; Ozford English Language Centre, Melbourne, VIC; SA Adelaide Language Centre, Adelaide, SA; St Paul’s International School, Bald Hills, QLD; Sea English Academy International, Maroochydore, QLD; Sydney West International College, Westmead, NSW; University of Western Australia, CELT, Perth, WA; Victoria University English Language Institute, Melbourne, VIC; West Coast International College, Bunbury, WA.


Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company
Country

Telephone

Email


ASSOCIATIONS/
GROUPS
English Australia
Feltom

TOURIST BOARD
Malta Tourism
       Authority

WORKSHOPS/EXPOS
Alphe Conferences

AUSTRALIA
English Australia
Milner International
       College of English
Queensland
       Independent and
       Catholic School
       (The)

ENGLAND
Ackworth School
American
       Intercontinental
       University,
       London
Aspect (Australia,
       Canada, Ireland,
       Malta, New Zealand,
       UK, USA)
Bell International
Islington Centre for
       English
LAF
LAL Language and
       Leisure (England,
       Malta, South Africa,
       USA)
Liverpool
       International
       Language
       Academy
London Metropolitan
       University
Malvern House
       College London
Queen Ethelburga's
       College
St Giles Colleges
       (Canada, UK, USA)
Study Group
       (Australia, Canada,
       England, France,
       Germany, Ireland,
       Italy, New Zealand,
       South Africa,
       Spain, USA)
SUL Language
       Schools
Tellus Group
Twin Group
West London
       Business College

FRANCE
IH Nice

GERMANY
Prolog - International
       House Berlin

IRELAND
MEI-Relsa

MALTA
English Language
       Academy
Feltom
IH- Malta-Gozo
inlingua Malta
Linguatime
Malta Tourism
       Authority

SWITZERLAND
EF Language
       Colleges Ltd
       (Australia, Canada,
      China, Ecuador,
       England, France,
       Germany, Ireland,
       Italy, Malta,
       New Zealand,
       Russia, Scotland,
       South Africa, Spain,
       USA)

Eurocentres
       International
       (Australia, Canada,
       England, France,
       Germany, Italy,
       Japan, New
       Zealand, Russia,
       Spain, Switzerland,
       USA)

USA
ALCC - American
       Language
       Communication
       Center
California State
       University Long
       Beach
ELS Language
       Centers
      (Canada, USA)
Kaplan Educational
       Centers
       (Canada, UK, USA)
Seattle Language
       Academy
University of
       California Riverside
University of
       California San Diego
University of
       California Santa
       Barbara
University of
       California Santa
       Cruz
University of
       Southern
       California
Zoni Language
       Centers
       (Canada, USA)


EDUCATION TRAVEL MAGAZINE

ENGLAND
Bell International
St Bedes School

SCOTLAND
University of Stirling

USA
Monterey Institute of
       International
       Studies (MIIS)
Seattle Language
       Academy