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Status:
Australia 2006
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The Status survey is a venture by Language Travel Magazine, which gathers specific market data about all of the main language teaching markets in the world. For the first time, it is possible to compare world market statistics.
If you would like to see the complete breakdown of data, including marketing spend per region and marketing budget analysis, and you are an agent (or a school that has completed or intends to complete the Status survey), please send us an email containing 'Status survey web address' in the subject heading. We will then forward the web address to you.
| Key points |
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Number of participating organisations in the Australia survey: 17
Total number of students at the organisations in 2006: 13,134
Total number of student weeks in 2006, estimated: 219,338
Overall average length of stay in weeks: 16.7
Average cost of a one-month course, excluding accomm.: AU$1,151 (US$956)
Average cost of residential accommodation per week: AU$152 (US$126)
Average cost of host family accommodation per week: AU$212 (US$176)
Average commission paid on a language course: 19.7 per cent (from 10 to 25)
One institution paid commission on accommodation (10 per cent)*For currency conversion rate, see page 7.
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Means of recruiting students in Australia, 2006
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Intensity of study (hours studied per week) |
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Agents 61%
Local bookings 19%
Internet 6%
Other means 14%
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From 12 to 40.
Overall average = 23 |
Total marketing spend by sector in %
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Marketing budget by region (overall %)
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Agency costs 45%
Travel costs 29%
Publicity costs 26%
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Asia 52%
W Europe 13%
Latin America 12%
Australasia 10%
C&E Europe 9%
Middle East 3%
Africa 1%
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| Top student nationalities in Australia by student weeks, 2006 |
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Korean 21%
Japanes 13%
Chinese 11%
Thai 4%
Swiss 3%
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Taiwanes 3%
Brazilian 3%
French 1.5%
Vietnamese 1%
Indian 1%
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| Student numbers by age range |
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8-11, 2%
12-15, 3%
16-18, 11%
19-24, 48%
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25-30, 27%
31-50, 8%
51+, 1% |
| Observations |
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The percentage of Chinese students was down this year, making up just 11 per cent of the total students at our participating schools, compared with 28.8 per cent last year (see LTM, July 2006, page 26). Taiwanese numbers were also down, from 6.6 per cent to three per cent.
The average length of stay increased from 13.2 weeks last year to 16.7 weeks this year, although |
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the average hours a week studied remained almost the same.• Younger students were present at our participating schools this year, with five per cent aged 15 years and under compared with the 0.5 per cent recorded in 2005’s status survey.
Agencies were responsible for recruiting 61 per cent of students, a slight decrease on the 64 per cent recorded last year.
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Thank you to the following institutions for taking part in our Status survey:
Aspect, Sydney, NSW; Browns English Language School, Southport, QLD; Byron Bay English Language School, Byron Bay, NSW; Cambridge International College, Perth, WA; Geos, Sydney, NSW; Global Village Noosa, Noosa Heads, QLD; ICET Pty, Mona Vale, NSW; Intensive English Language Institute of Flinders University, Adelaide, SA; John Paul International College, Daisy Hill, QLD; Ozford English Language Centre, Melbourne, VIC; SA Adelaide Language Centre, Adelaide, SA; St Paul’s International School, Bald Hills, QLD; Sea English Academy International, Maroochydore, QLD; Sydney West International College, Westmead, NSW; University of Western Australia, CELT, Perth, WA; Victoria University English Language Institute, Melbourne, VIC; West Coast International College, Bunbury, WA.
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Contact any advertiser in the this issue now
The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.
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