Loading
Loading

July 2008 issue

Contents
News
Agency News
Agency Survey
Feedback
Market Report
Direction
Special Report
Course Guide
Spotlight
Destination
Regional Focus
Status

Contact Point:
Request information from our advertisers

pdf version
To view this page as a pdf file click on this button.

If you do not have Acrobat, you can download it from Adobe for free

Back issues

Status Survey

Link to our site

Get a Free Copy

What are agents?

Calendar of events
Useful links
Language Travel Magazine
11-15 Emerald Street
WC1N 3QL
London, England
T: +44 (0)20 7440 4020
F: +44 (0)20 7440 4033
Pacific Office
T/F: +61 (0)8 9341 1820

Other products


Spain sprinting

Business was booming in the outbound Spanish language travel market last year and although some sources predict a slow economy in 2008, help from the Spanish government is rumoured to be just around the corner.

Key points
• The total number of students placed by the 15 agencies in our survey was 9,669

• Individual agencies placed between 90 and 4,800 students on courses per year

• Average business growth was 43 per cent in the last 12 months, exlcuding one figure of 800 per cent growth

• The average length of stay for Spanish students was three weeks

• Overall, just 38 per cent of Spanish students stayed in host family accommodation when studying overseas

• Seven agencies charged their clients a handling fee of between e60 and e150

• On average, agencies worked with 21 schools in seven countries in the last 12 months


Top destinations Most popular courses
1. UK 32%
2. Ireland 19%
3. Malta11%
3. Italy 11%
5. USA 10%
6. Canada 3%
6. France 3%
8. Germany 2%
9. Australia 1%
9. Belgium 1%
Other 7%
1. General 47%
2. Intensive 19%
3. Junior 17%
4. Summer vacation 8%
5. Business 4%
6. Language & work experience 3%
7. Acad./exam. prep. 1%
8. University found. 0.5%
Other 0.5%

Reasons for language travel Average percentage agency business
1. Future work%
2. Studies at home 24%
3. Pleasure 19%
4. Current work 18%
5. Studies overseas 3%
Other 1%
1. Language learning 77%
2. Internships 7%
2. Work and travel 7%
4. Higher education 2%
4. Volunteer 2%
Other 8%

How do agencies recruit students?
How do agencies find new schools to represent?
1. Word of mouth 37%
2. Website 31%
3. Mail shots 12%
4. Adv. in press 3%
5. Seminars to students 0.5%
6. Adv. on TV/radio 0.5%
Other 16%
1. Internet 44%
2. Workshops 37%
3. Fairs & expos 12%
4. LTM/ETM 4%
Other 3%

Percentage of agents who recognised each of the following organisations
Australia
Acpet 20%
English Australia 67%

Canada
Capls 53%
CLC 40%
Languages Canada 33%

France
Souffle 47%
FLE.fr 27%
L'Office 20%
Unosel 13%

Ireland
MEI~Relsa 87%

Italy
Asils 33%
Italian in Italy 13%

Malta
Feltom 67%

New Zealand
Ed. NZ 13%
English NZ 33%

Portugal
Aeple 7%

South Africa
Eltasa 13%
English SA 0%

Spain
Fedele 47%

UK
ABLS 40%
English UK 80%
British Council 87%

Europe
Eaquals 60%

USA
AAIEP 67%
Accet 40%
CEA 7%
UCIEP 13%

International
Ialc 60%
Quality English 73%
Tandem 53%


Market growth
Spain certainly delivered in terms of outbound business growth last year and 13 out of the 15 agencies who took part in this month’s survey reported that student weeks booked had increased significantly in a 12-month period. However, when looking at individual performances, growth was considerably varied, with one agent reporting an astonishing 800 per cent growth and another recording just a 10 per cent increase. Many agencies reasoned that the Spanish Ministry of Education and Science was largely responsible for the upturn following a decision to provide Spanish students with study grants. Barring the very high 800 per cent result, average business growth was 43 per cent, compared with 18.7 per cent the previous year (see LTM, April 2007, pages 16-17).

Language and destination trends
The UK topped the poll as the most popular language destination for Spanish students in 2007 – but was down 11 percentage points on our previous result. Other English-speaking destinations such as Ireland (up five to 19 per cent), Malta (up nine to 11 per cent) and the USA (up five to 10 per cent) are becoming increasingly popular among Spanish agency clientele. English remains the most popular language to learn, but Italian retains its standing as the second-most popular language, securing a 10 per cent share of the outgoing market. However, it should be noted that one agency caters solely for the Italian language learning market.

Student and course trends
Short-term study is a constant trend in the Spanish study abroad market. Average length of stay dipped to just three weeks in this survey, compared with six weeks in 2006 and 3.3 weeks in 2005. General language programmes, less than 25 hours of tuition per week, also account for the mainstay of the market, with almost half – 47 per cent – of students requesting this type of programme, according to our agency respondents. Many indicated that their clients were studying another language for future work purposes while an estimated 24 per cent of agency clients were studying for further academic studies at home.

Agency business
Agents reported that more than one-third (37 per cent) of agency clientele were recruited via word-of-mouth recommendations, down slightly on the 46 per cent recorded last year. Meanwhile, the second-most effective way to attract new students was reported to be via an agency website (31 per cent). The Internet also proved a productive way to reach new business partners with 44 per cent of all new business relationships stemming from this source. Language programmes accounted for a majority of course bookings – namely 77 per cent, compared with 74 per cent last year, however, internships and working holidays are both small but significant sectors, accounting for seven per cent of agency business each.

Looking ahead
Many agencies forecast growth again for 2008, with the Spanish government helping again to grow student numbers by offering grants. However, one agency anticipates that grants will be limited in 2009. Several agencies also commented that an economic downturn could well impede market growth.


Economic overview

• Experts forecast a sharp slowdown in domestic demand growth, which will reduce GDP growth from 3.8 per cent in 2007 to 1.9 per cent in 2008 and 2009.

• Unemployment rose by 53,000 in February, a month in which it usually falls, after a record rise of 132,378 in January 2008. Inflation should ease during 2008, from a high of 4.4 per cent in February, but an increase in most wages will keep the rate above the expected euro area average.

• GDP rose by a surprisingly strong 3.5 per cent in the final quarter of 2007, buoyed by relatively robust investment demand. However, most leading indicators appear to detect an economic slowdown.

Source: The Economist


Spanish agents named a range of language programmes they work with, including, in Ireland: Centre of English Studies, Dublin; Cork Language Centre International, Cork; Emerald Cultural Institute, Dublin; English in Dublin, Dublin; Galway Cultural Institute, Galway; Limerick University, Limerick; Linguaviva Dublin, Dublin; The Language Centre of Ireland, Dublin; University College Dublin, Dublin. In Italy: Babilonia, Taormina; Machiavelli, Florence. In Malta: European School of English, Paceville; Linguatime, Sliema. In the UK: Anglo-Continental, Bournemouth; Bath Academy, Bath; East London School of English, London; Hampstead School of English, London; Hastings English Language Centre, Hastings; King’s School of English, various; Language in London, London; Live Language, Glasgow; Oxford House College, various; Select English, various; St Clare’s, Oxford; Sul Language School, Cornwall; The New School of English, Cambridge. In the USA: University of California, Santa Barbara, CA; International Center for American English, La Jolla, CA. Worldwide: EC, Kaplan Aspect, St Giles.

Thank you to the following agencies for taking part in this survey: GIC Educational Consultants, Best Linguistic Programs, Languages Go!, Agencia de Viajes y Estudios LAP, Globus – Idiomas, The English Centre, Babel Idiomas, Hyland Language Centre, Always School of Language, StudiainItalia, Interway S.A, EduQuality.Net, Living Languages, StudyGlobal Spain, EBI Idiomas.


Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company
Country

Telephone

Email


ASSOCIATIONS/GROUPS
English Australia  
International House
      World Organisation  
Navitas
Nais  
Perth Education City

EVENTS
Alphe Conferences  
LTM Star Awards  

SERVICES
Your World on
      Monday

TOURIST BOARDS
Malta Tourism
      Authority  

AUSTRALIA
Navitas  

BOLIVIA
Bolivian Spanish
      School  

BRAZIL
Idioma - Escola
      de Português  
Pontifícia
      Universidade
      Católica
      de Minas Gerais  

CANADA
Bodwell College  
Richmond School
      District #38  
School District #8
      Kootenay Lake  
Stewart College of
      Languages  

COSTA RICA
Centro
      Panamericano
      de Idiomas (CPI)  

ECUADOR
Quito S.I. Spanish
      Institute  

ENGLAND
Bell International 
      (Malta, UK) 
Cambridge
      Education Group  
International House
      World Organisation  
Kaplan Aspect
      (Australia, Canada,
      Ireland, Malta,
      New Zealand, South
      Africa, UK, USA)
LAL Language and
      Leisure 
      (England, Malta,
      South Africa,
      USA)
Malvern House
      College London  
Queen
      Ethelburga's College
St Giles Colleges  
      (Canada, UK, USA)
Study Group 
      (Australia, Canada,
      England, France,
      Germany, Ireland,
      Italy, New Zealand,
      South Africa,
      Spain, USA)
Twin Group
      (Ireland, UK)

MALTA
Clubclass
      Residential
      Language School  
Malta Tourism
      Authority  

NEW ZEALAND
Languages
      International  
Unique New
      Zealand Education  
Wellington High
      School  

SOUTH AFRICA
Cape Studies -
      Pacific Gateway
      Study Group  
EC Cape Town  
Eurocentres Cape
      Town- One World
      Language school  
Good Hope Studies  
Interlink School
      of Languages  
LAL Cape Town  
Language Teaching
      Centre  
Shane Global
      Language Centres
      - Cape Town  

SPAIN
Escuela
      Mediterráneo  
Fedele Spain  

SWITZERLAND
EF Language
      Colleges Ltd
      (Australia, Canada,
      China, Ecuador,
      England, France,
      Germany, Ireland,
      Italy, Malta, New
      Zealand, Russia,
      Scotland, Spain,
      USA)
Eurocentres
      International 
      (Australia, Canada,    
      England, France,
      Germany, Italy,
      Japan, New Zealand,
      Russia, Spain,
      Switzerland, USA)
IH Geneva -
      ASC Langues  

USA
ALCC - American
      Language &
      Communication
      Center  
California State
      University Long
      Beach  
Monterey Institute
      of International
     Studies  
Nais  
University of
      California
      Riverside  
University of
      California San
      Diego  
Zoni Language
      Centers 
      (Canada, USA)