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July 2008 issue

Contents
News
Agency News
Agency Survey
Feedback
Market Report
Direction
Special Report
Course Guide
Spotlight
Destination
Regional Focus
Status

Contact Point:
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Status:
Australia 2007

The Status survey is a venture by Language Travel Magazine that aims to gather specific market data about all of the main language teaching markets in the world. Through our initiative, it is now possible to compare world market statistics. 
 
If you would like to see the complete breakdown of data, please visit www.hothousemedia.com/statuszone/ltmstatus/latest.htm where this information is available. Thanks to all the schools that contribute valuable data - confidentially - to help us produce this market information.

Key points
• Number of participating organisations in the Australia survey: 21
• Total number of students at the organisations in 2007: 21,810
• Total number of student weeks in 2007, estimated: 283,530
• Overall average length of stay in weeks: 13
• Average cost of a one-month course, excluding accommodation: AUS$1,199 (US$1,130)
• Average cost of residential accommodation per week: AUS$173 (US$163)
• Average cost of host family accommodation per week: AUS$223 (US$210)
• Average commission paid on a language course: 22 per cent
One institution paid commission on accommodation (of 25 per cent)


Means of recruiting students in Australia, 2007
Intensity of study (hours studied per week)
Agents 75%
Internet 5%
Local Bookings 10%
Other means 10
From 20 to 25
Overall average = 22

Total marketing spend by sector in %
Marketing budget by region (overall %)
Travel costs 24%
Agency costs 57%
Publicity costs 19%
Asia 56%
W Europe 15%
Latin America 14%
C&E Europe 6%
Australasia 5%
Middle East 3%
Africa 1%

Top student nationalities in Australia by student weeks, 2007
Korean 28.5%
Japanese 17.7%
Chinese 9.3%
Brazilian 6.8%
Indian 5.4%
Colombian 4.2%
Thai 3.3 %
Taiwanese 3%
Swiss 2.7%
Hong Kong 1.9%

Student numbers by age range
8-11, 0%
12-15, 1%
16-18, 11%
19-24, 54%
25-30, 26%
31-50, 7%
51+, 1%

Observations
• Four more schools participated in our Status survey of Australia this year and the total student numbers and volume accounted for by this snapshot was significantly higher. However, the top three nationalities of Korea, Japan and China remained unchanged, although in 2007, our survey indicates a rise in Brazilian and Indian students, now in fourth and fifth position in the league table.

• The average length of stay had dipped slightly from 16.7 weeks to 13 weeks.

• The majority of language travel students in Australia remain 19-to-24 year olds; now accounting for 54 per cent of total intake, up from 48 per cent.

• Prices remained similar to those reported last year in AUS$ for tuition and accommodation, although there was an average increase of US$175 for tuition prices in US dollar terms.

• Agency usage appears to be stronger with 75 per cent of bookings through agencies, up from 61.


Thank you to the following institutions for taking part in our Status survey:

Brown’s English Language School, Southport, QLD; Byron Bay English Language School, Byron Bay, NSW; Carrick Institute of Education, Melbourne, VIC; Education and Training International, Perth, WA; Embassy CES, Brisbane, Gold Coast, Sydney, Melbourne, Perth; Flinders University IELI, Adelaide, SA; Global Village Sydney, Brisbane, Noosa, Noosa Caloundra; International College of Queensland, Brisbane, QLD; Layas Education Group, Melbourne, VIC; OISE, Sydney, NSW; Pacific Gateway International College, Sydney and Brisbane; Perth International College of English, Perth, WA; Sun Pacific College, Cairns, QLD; St Paul’s School, Bald Hills, QLD; South Australian College of English, Adelaide, SA; Southbank Institute of Technology, Brisbane, SA; Sydney English Academy, Manly, NSW; Sydney English Language Centre, Sydney, NSW; Sydney West International College, Westmead, NSW; Tafe English Language Centre, Northern Sydney, NSW; West Coast International College of English, Bunbury, WA.

Status Survey statistics are based on figures supplied by a selection of individual schools. Not all survey respondents answered every question in the survey. Figures are, in some cases, rounded up or down to the nearest whole. All information is treated with the strictest confidence.


Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company
Country

Telephone

Email


ASSOCIATIONS/GROUPS
English Australia  
International House
      World Organisation  
Navitas
Nais  
Perth Education City

EVENTS
Alphe Conferences  
LTM Star Awards  

SERVICES
Your World on
      Monday

TOURIST BOARDS
Malta Tourism
      Authority  

AUSTRALIA
Navitas  

BOLIVIA
Bolivian Spanish
      School  

BRAZIL
Idioma - Escola
      de Português  
Pontifícia
      Universidade
      Católica
      de Minas Gerais  

CANADA
Bodwell College  
Richmond School
      District #38  
School District #8
      Kootenay Lake  
Stewart College of
      Languages  

COSTA RICA
Centro
      Panamericano
      de Idiomas (CPI)  

ECUADOR
Quito S.I. Spanish
      Institute  

ENGLAND
Bell International 
      (Malta, UK) 
Cambridge
      Education Group  
International House
      World Organisation  
Kaplan Aspect
      (Australia, Canada,
      Ireland, Malta,
      New Zealand, South
      Africa, UK, USA)
LAL Language and
      Leisure 
      (England, Malta,
      South Africa,
      USA)
Malvern House
      College London  
Queen
      Ethelburga's College
St Giles Colleges  
      (Canada, UK, USA)
Study Group 
      (Australia, Canada,
      England, France,
      Germany, Ireland,
      Italy, New Zealand,
      South Africa,
      Spain, USA)
Twin Group
      (Ireland, UK)

MALTA
Clubclass
      Residential
      Language School  
Malta Tourism
      Authority  

NEW ZEALAND
Languages
      International  
Unique New
      Zealand Education  
Wellington High
      School  

SOUTH AFRICA
Cape Studies -
      Pacific Gateway
      Study Group  
EC Cape Town  
Eurocentres Cape
      Town- One World
      Language school  
Good Hope Studies  
Interlink School
      of Languages  
LAL Cape Town  
Language Teaching
      Centre  
Shane Global
      Language Centres
      - Cape Town  

SPAIN
Escuela
      Mediterráneo  
Fedele Spain  

SWITZERLAND
EF Language
      Colleges Ltd
      (Australia, Canada,
      China, Ecuador,
      England, France,
      Germany, Ireland,
      Italy, Malta, New
      Zealand, Russia,
      Scotland, Spain,
      USA)
Eurocentres
      International 
      (Australia, Canada,    
      England, France,
      Germany, Italy,
      Japan, New Zealand,
      Russia, Spain,
      Switzerland, USA)
IH Geneva -
      ASC Langues  

USA
ALCC - American
      Language &
      Communication
      Center  
California State
      University Long
      Beach  
Monterey Institute
      of International
     Studies  
Nais  
University of
      California
      Riverside  
University of
      California San
      Diego  
Zoni Language
      Centers 
      (Canada, USA)