|
|
|
Status:
Australia 2008
The Status survey is a venture by Language Travel Magazine that aims to gather specific market data about all of the main language teaching markets in the world. Through our initiative, it is now possible to compare world market statistics.
If you would like to see the complete breakdown of data, please click here. Thanks to all the schools that contribute valuable data - confidentially - to help us produce this market information.
|
|
|
| Key points |
|
|
• Number of participating organisations in the Australia survey: 17
• Total number of students at the organisations in 2008:
21,014
• Total number of student weeks in 2008, estimated:
401,367
• Overall average length of stay in weeks: 19.1
• Average cost of a one-month course, excluding
accommodation: AUS$1,320 (US$1,015)
• Average cost of residential accommodation per week:
AUS$151 (US$116)
• Average cost of host family accommodation per week:
AUS$256 (US$197)
• Average commission paid on a language course: 20 per cent
• None of the institutions profiled paid commission on
accommodation
|
| Means of recruiting students in Australia, 2008 |
|
Intensity of study (hours studied per week) |
|
|
|
|
Agents 75%
Local bookings 10%
Internet 6%
Other means 9%
|
|
From 19 to 30 hours per week
Average = 24 hours
|
Total marketing spend by sector in %
|
|
Marketing budget by region (overall %)
|
|
|
|
|
Agency costs 46%
Travel costs 33%
Publicity costs 21%
|
|
Asia 63%
W Europe 14%
Latin America 13.5%
Australasia 3%
C&E Europe 2.5%
Middle East 2%
North America 1%
Africa 1%
|
| Top student nationalities in Australia by student weeks, 2008 |
|
|
|
|
1. Korean 19%
2. Chinese 17%
3. Japanese 10%
4. Brazilian 8%
4. Saudi Arabian 8%
|
|
6. Vietnamese 6%
7. Colombian 4%
8. Swiss 3%
8. Taiwanese 3%
8. Thai 3%
|
| Student numbers by age range |
|
|
|
|
8-11 1%
12-15 5%
16-18 14%
19-24 40%
|
|
25-30 29%
30-50 10%
50+ 1% |
| Observations |
|
|
|
• Students opted for longer courses in 2008, with the average length of stay jumping from 13 weeks to 19.1 weeks.
• The average cost of a one-month course, excluding accommodation, decreased marginally from US$1,130 in 2007 to US$1,015 in 2008.•
Meanwhile, marketing campaigns took precedence in Asia (63 per cent), followed by Western Europe (14 per cent) and Latin America (13.5%).
|
|
• Koreans remain the number-one source country for Australian providers. Meanwhile, the Japanese slipped into third place, usurped by the Chinese and Saudi Arabians steamed into the top 10 with an eight per cent overall share.
• There was a marginal drop in the number of students respresented by survey participants this year, however, it should be noted that slightly fewer schools participated in our Status survey this year, 17 compared with 21.
|
Thank you to the following institutions for taking part in our Status survey:
ACT Department of Education & Training, Canberra, ACT; Brown’s English Language School, Southport, QLD; Embassy CES, various; Geos, Manly, NSW; Geos, Sydney, NSW; La Trobe University International College, Melbourne, VIC; Langport’s English Language College, Brisbane, QLD; Lyceum English Language Australia, Melbourne, VIC; Nudgee International College, Boondall, QLD; Quest College, Maroochydore, QLD; TAFE NSW English Language Centre; Broadway, NSW; TAFE English Language Centre, Crows Nest, NSW; TAFE International Education Centre, Liverpool, NSW; UWA Centre for English Language Teaching, Perth, WA; West Coast International College of English, Bunbury, WA; English Language Company, Sydney, NSW; Phoenix Academy, West Perth, WA.
|
|
|
Contact any advertiser in the this issue now
The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.
|
|
|
|
|
