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July 2009 issue

Contents
News
Agency News
Agency Survey
Feedback
Market Report
Direction
Special Report
Course Guide
Spotlight
Destination
City Focus
Status

Contact Point:
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Status:
Australia 2008

The Status survey is a venture by Language Travel Magazine that aims to gather specific market data about all of the main language teaching markets in the world. Through our initiative, it is now possible to compare world market statistics. 
 
If you would like to see the complete breakdown of data, please click here. Thanks to all the schools that contribute valuable data - confidentially - to help us produce this market information.

Key points

• Number of participating organisations in the Australia survey: 17
• Total number of students at the organisations in 2008:
21,014
• Total number of student weeks in 2008, estimated:
401,367
• Overall average length of stay in weeks:
19.1
• Average cost of a one-month course, excluding
accommodation:
AUS$1,320 (US$1,015)
• Average cost of residential accommodation per week:
AUS$151 (US$116)
• Average cost of host family accommodation per week:
AUS$256 (US$197)
• Average commission paid on a language course: 20 per cent
None of the institutions profiled paid commission on
accommodation


Means of recruiting students in Australia, 2008 Intensity of study (hours studied per week)

Agents 75%
Local bookings 10%
Internet 6%
Other means 9%

From 19 to 30 hours per week

Average = 24 hours


Total marketing spend by sector in %
Marketing budget by region (overall %)

Agency costs 46%
Travel costs 33%
Publicity costs 21%

Asia 63%
W Europe 14%
Latin America 13.5%

Australasia 3%
C&E Europe 2.5%
Middle East 2%
North America 1%
Africa 1%


Top student nationalities in Australia by student weeks, 2008

1. Korean 19%
2. Chinese 17%
3. Japanese 10%
4. Brazilian 8%
4. Saudi Arabian 8%

6. Vietnamese 6%
7. Colombian 4%
8. Swiss 3%
8. Taiwanese 3%
8. Thai 3%


Student numbers by age range

8-11        1%
12-15      5%
16-18      14%
19-24      40%

25-30      29%
30-50      10%
50+          1%

Observations
• Students opted for longer courses in 2008, with the average length of stay jumping from 13 weeks to 19.1 weeks.

• The average cost of a one-month course, excluding accommodation, decreased marginally from US$1,130 in 2007 to US$1,015 in 2008.•

Meanwhile, marketing campaigns took precedence in Asia (63 per cent), followed by Western Europe (14 per cent) and Latin America (13.5%).

• Koreans remain the number-one source country for Australian providers. Meanwhile, the Japanese slipped into third place, usurped by the Chinese and Saudi Arabians steamed into the top 10 with an eight per cent overall share.

• There was a marginal drop in the number of students respresented by survey participants this year, however, it should be noted that slightly fewer schools participated in our Status survey this year, 17 compared with 21.


Thank you to the following institutions for taking part in our Status survey:
ACT Department of Education & Training, Canberra, ACT; Brown’s English Language School, Southport, QLD; Embassy CES, various; Geos, Manly, NSW; Geos, Sydney, NSW; La Trobe University International College, Melbourne, VIC; Langport’s English Language College, Brisbane, QLD; Lyceum English Language Australia, Melbourne, VIC; Nudgee International College, Boondall, QLD; Quest College, Maroochydore, QLD; TAFE NSW English Language Centre; Broadway, NSW; TAFE English Language Centre, Crows Nest, NSW; TAFE International Education Centre, Liverpool, NSW; UWA Centre for English Language Teaching, Perth, WA; West Coast International College of English, Bunbury, WA; English Language Company, Sydney, NSW; Phoenix Academy, West Perth, WA.

Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company
Country

Telephone

Email


ACCOMODATION
Britannia Student
      Services  

ASSOCIATIONS/GROUPS
Feltom Malta  
Perth Education City
Quality English  

EVENTS
Alphe Conferences  
International House
      World Organisation  
Feltom Malta  

SERVICES
InTouch  

TOURIST BOARDS
Malta Tourism
      Authority

ARGENTINA
Exspanish  

AUSTRALIA
Perth Education City

BRAZIL
Bics (Business & Intl
      Communication
      School)

CANADA
Berlitz Canada  
Elmwood School  
Richmond School
      District #38  
Stewart College of
      Languages  

CHINA
IH Xi'an  

ECUADOR
Academia
      Latinoamericana de
      Espanol  
Andean Global
      Studies Spanish
      School  
Estudio Internacional
      Sampere, Ecuador  
South American
      Language Center  

ENGLAND
Bell International  
Britannia Student
      Services  
Kaplan Aspect  
      (Australia, Canada,
      Ireland, Malta, New
      Zealand, South
      Africa, UK, USA)
LAL Language and
      Leisure  
      (Canada, Cyprus,
      Ireland, England,
      South Africa, Spain,
      Switzerland, USA)
Malvern House
      College London  
Shakespeare College
Spinnaker College
Quality English
Queen Ethelburga's
      College  
St Giles Colleges  
      (Canada, UK, USA)
Study Group  
      (Australia, Canada,
      England, France,
      Germany, Ireland,
      Italy, New Zealand,
      South Africa, Spain,
      USA)
TUS Advertising  
Twin Group  
      (Ireland, UK, USA)
University of Essex -
      International
      Academy

FRANCE
Home Language
      International  
(Australia, Brazil, Canada, Czech Republic, Denmark, England, Egypt, Finland, France, Greece, The Netherlands, Hungary, Ireland, Italy, Japan, Scotland, South Africa, Spain, Malta, New Zealand, Norway, Poland, Portugal, Switzerland, United Arab Emirates, USA, Wales)

GERMANY
International House
      Berlin - Prolog  

GUATEMALA
Probigua 

IRELAND
Galway Cultural
      Institute
      (via Impact Media)  

JAPAN
Kai Japanese
      Language School  

MALTA
Clubclass Residential
      Language School  
EC English
      Language
Centre  
      (England, Malta,
      South Africa, USA)
Feltom Malta  
Malta Tourism
      Authority  

NEW ZEALAND
Seafield School
      of English  

SOUTH AFRICA
EC Cape Town  
Eurocentres
      Cape Town- One
      World Language
      school  
Good Hope Studies  
inlingua Language
      Training Centre
      Cape Town  
Interlink School
      of Languages  
International House
      Cape Town  
LAL Cape Town  
Language Teaching
      Centre  
Shane Global
      Language Centres -
      Cape Town  

SPAIN
Malaca Instituto -
      Club Hispanico SL  
Pamplona Learning
      Spanish Institute  

SWITZERLAND
EF Language
      Colleges Ltd  
(Australia, Canada, China, Costa Rica, Ecuador, England, France, Germany, Italy, Malta, New Zealand, Singapore, South Africa, Spain, USA)
Eurocentres International  
(Australia, Canada, England, France, Germany, Italy, Japan, New Zealand, Russia, Spain, Switzerland, USA)

USA
Califorinia State
      University Northridge
ELS Language
      Centers  
      (Canada, USA)
San Diego State
      University  
University of
      California San Diego
Zoni Language
      Centers  
      (Canada, USA)



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