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Status:
Australia 2009
The Status survey is a venture by Language Travel Magazine that aims to gather specific market data about all of the main language teaching markets in the world. Through our initiative, it is now possible to compare world market statistics.
If you would like to see the complete breakdown of data, please click here. Thanks to all the schools that contribute valuable data - confidentially - to help us produce this market information.
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| Key points |
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• Number of participating organisations in Australia survey: 13
• Total number of students at the organisations in 2009: 14,501
• Total number of student weeks in 2009, estimated: 249,417
• Overall average length of stay in weeks: 17.2
• Average cost of a one-month course, excluding accommodation: AUS$1,183 (US$1,062)
• Average cost of residential accommodation per week: AUS$205 (US$184)
• Average cost of host family accommodation per week: AUS$246 (US$221)
• Average commission paid on a language course: 21
• None of the institutions profiled paid commission on accommodation
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| Means of recruiting students in Australia 2009 |
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Intensity of study (hours studied per week) |
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Agents 74%
Internet 7%
Local bookings 11%
Other means 8%
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From 20 to 25 hours per week
Average = 22 hours
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Total marketing spend by sector in %
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Marketing budget by region (overall %)
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Agency costs 57%
Publicity costs 10%
Travel costs 33%
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Asia 44%
W Europe 15%
Latin America 15%
Australasia 15%
Middle East 6%
C&E Europe 4%
Africa 1%
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| Top student nationalities in Australia by student weeks, 2009 |
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1. Korean 16%
2. Chinese 9%
3. Japanese 9%
4. Local 8%
5. Brazilian 8%
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6. Saudi Arabian 6%
7. Swiss 5%
8. Colombian 4%
9. French 4%
10. Taiwanese 3%
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| Student numbers by age range |
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8-11 0%
12-15 2%
16-18 13%
19-24 48%
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25-30 25%
30-50 11%
50+ 1% |
| Observations |
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| • The average length of stay decreased slightly from 19 weeks in our previous survey to 17.2 weeks in 2009 suggesting that students still have a serious reason for studying English in Australia, such as for academic purposes. The largest group of students (48 per cent) were in the 19-to-24 years age bracket, although this had increased slightly on the 40 per cent recorded in last year’s survey.
• Korean students were the most numerous at Australian language schools in 2009, although their overall percentage decreased from 19 per cent previously to 16 per cent. Chinese and Japanese students were the joint second top nationalities making up nine per cent of the student body.
• The most popular means of recruiting new students was very similar to the results of last year’s survey, with agents used to recruit 74 per cent of students and the Internet being used for seven per cent. Last year these figures were 75 per cent and six per cent respectively.
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Thank you to the following institutions for taking part in our Status survey:
Bond University English Language Institute (BUELI), Gold Coast, QLD; Byron Bay Language School, Byron Bay, NSW; Langports English Language College, Brisbane, QLD; Language Studies International, Brisbane, QLD; Narrabundah College Kingston, Canberra, ACT; RMIT English Worldwide, Melbourne, VIC; Embassy CES (SGA), Brisbane, QLD; Ability Education, various; St Paul’s International School, Bald Hills, QLD; Sea English Academy, Maroochydore, QLD; Southbank Language Centre, Brisbane, QLD; English College of Adelaide, Adelaide, SA; Milton College, North Sydney, NSW.
Status Survey statistics are based on figures supplied by a selection of individual schools. Not all survey respondents answered every question in the survey. Figures are, in some cases, rounded up or down to the nearest whole. All information is treated with the strictest confidence.
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Contact any advertiser in the this issue now
The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.
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