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July 2011 issue

Contents
News
Business Focus
Advisor Survey
Feedback
Market Report
Direction
Special Report
Course Guide
Spotlight
Destination
Regional Focus
Status

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Status:
Australia 2010


The Status survey is a venture by Study Travel Magazine that aims to gather specific market data about all of the main language teaching markets in the world. Through our initiative, it is now possible to compare world market statistics. 
 
If you would like to see the complete breakdown of data, please click here. Thanks to all the schools that contribute valuable data - confidentially - to help us produce this market information.

Key points

• Number of participating organisations in Australia survey: 14
• Total number of students at the organisations in 2010: 19,353
• Total number of student weeks in 2010, estimated: 193,530
• Overall average length of stay in weeks: 14
• Average cost of a one-month course, excluding
accommodation: AUS$1,322 (US$1,411)
• Average cost of residential accommodation per week: AUS$178 (US$190)
• Average cost of host family accommodation per week: AUS$231 (US$247)
• Average commission paid on a language course: 22
None of the institutions profiled paid commission on
accommodation


Means of recruiting students in Australia 2010 Intensity of study (hours studied per week)

Advisors 78%
Local bookings 12%
Internet 7%
Other means 3%

From 15 to 25 hours per week

Average = 22hours


Total marketing spend by sector in %
Marketing budget by region (overall %)

Agency costs 46%
Travel costs 34%
Publicity costs 20%

Asia 44%
W Europe 21%
Latin America 15%
Australasia 9%
C%E Europe 5%
Middle East 5%
Africa 1%


Top student nationalities in Australia by student weeks, 2010

1. Chinese 14%
2. Korean 11%
3. Japanese 11%
4. Taiwanese 6.5%
5. Saudi 6%

5. Swiss 6%
7. Brazilian 4%
7. French 4%
9. Colombian 3%
10. Thai 3%


Student numbers by age range

8-11         0%
12-15      1%
16-18      6%
19-24      42%

25-30      35%
30-50      15%
50+          1%

Observations
• Average length of stay for international students studying in Australia in 2010 was 14 weeks, down from 17.2 weeks in 2009. It is worth noting that one school had a high volume of students with a relatively low number of comparable student weeks and had this statistic been included, average length of stay would have dropped to 10 weeks.

• The Koreans (who have polled first since 2005) were usurped by the Chinese in 2010 (14 per cent, compared with 11 per cent previously). One large scale provider recorded particularly high Brazilian student numbers and had this statistic been included, they would have polled joint-first with China. However, this did not necessarily reflect an industry-wide trend.

• Slightly less of the marketing budget was allotted to advisory costs in 2010, down from 57 per cent to 46 per cent. Percentage of commission spend was also down (38 per cent). This did not effect overall advisor usage, however, which was up four percentage points.


Thank you to the following institutions for taking part in our Status survey: Navitas, Sydney, Bondi, Manly, Melbourne, Cairns, Darwin, Perth and Brisbane; Mercury Colleges Sydney, NSW; John Paul International College, Brisbane, QLD; West Coast International College of English, Bunbury, WA; Nudgee International College, Brisbane, QLD; St Paul’s International School, Bald Hills, QLD; Green & Gold Day Night College, Southport, QLD; Southbank Institute of Technology, Southbank, QLD; Browns English Language School, Gold Coast & Brisbane, QLD; Bond University ELI, Gold Coast, QLD; Mowbray College, Melbourne, VIC; Global Village, Noosa, QLD; Byron Bay English Language School, Byron Bay, NSW; Embassy CES, Brisbane, QLD.

Status Survey statistics are based on figures supplied by a selection of individual schools. Not all survey respondents answered every question in the survey. Figures are, in some cases, rounded up or down to the nearest whole. All information is treated with the strictest confidence.

Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Study Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company

Country

Telephone

Email


ACCOMMODATION
Britannia Student Services  

ASSOCIATIONS/ GROUPS
Fedele  
Feltom Malta  
IALC International  
International House World Organisation  
Perth Education City  
Quality English  

EVENTS
Alphe Conferences  
Fedele  

EXAM BOARDS
Pearson Education  

INSURANCE
Dr. Walter GmbH  

SERVICES
STM Digital  
InTouch  

TOURIST BOARDS
Malta Tourism Authority  

AUSTRALIA
Ability Education  
Academies Australasia  
Bond University  
Carrick Institute of Education  
English Language & Foundation Studies Centre  
Impact English College  
Language Studies International  
Melbourne Language Centre  
Pacific Gateway International College  
Shafston International College  
Southbank Institute of TAFE  
Think: Education Group  
University of New South Wales  
University of Tasmania  

CANADA
International House Sol Group  
ILSC - International Language Schools of Canada  
Saint Mary's University  

ENGLAND
Angel Language Academy  
Cambridge Education Group - HO  
Camp Beaumont  
International House London  
Kaplan International Colleges  
London School of Business & Finance  
Malvern House College London  
King's Colleges  
Queen Ethelburga's College  
St Giles International  
Study Group  
University of Essex - International Academy  

GERMANY
International House Berlin - Prolog  

IRELAND
International House Ireland  

ITALY
Dialogo Language Services  

MALTA
Clubclass Residential Language School  
Feltom Malta  
inlingua Malta  

SPAIN
Escuela La Ola  
International House - Sevilla CLIC  
Inturjoven  
Malaca Instituto - Club Hispanico SL  

SWITZERLAND
EF Language Colleges Ltd  
Eurocentres International  

URUGUAY
Academia Uruguay  

USA
Educatius  
Santa Barbara Business College  
ELS Language Centers  
UC Berkeley Extension  
University of Arizona  
University of California San Diego  
Zoni Language Centers  



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