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July 2013 issue

Contents
News
News Round Up
Inside the industry
Agency Survey
Secondary Focus 1
Secondary Focus 2
Tertiary Focus 1
Tertiary Focus 2
Vocational Focus
Direction
Special Report
Course Guide
Spotlight
Destination
Regional Focus
Market Analysis
Grapevine


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Preparing for take off

Offering a career path that can literally take you anywhere in the world, aviation programmes are popular with international students. Nicola Hancox talks to those that specialise in this vocational field.


In many countries being an airline pilot has a lot of status and they are well paid so this attracts young people to the profession,” begins Carolyn Thorburn, General Manager at Australian Wings Academy (AWA) , a professional pilot training facility based in Australia. The academy specialises in flight training for the Commercial Pilot License (needed for a career as a pilot) and Instrument Rating (Multi Engine Command Instrument Rating), which essentially qualifies individuals to fly.

Thorburn relates that overseas students must be able to show competency in the English language and the admission criteria for the Certificate IV in Aviation or Diploma in Aviation programme is an Ielts score of 5.5. “We have a local English school that provides basic and aviation English training,” she adds. Accumulating 200 hours of flight time (the minimum requirement for a CPL), students on the course also sit 10 theory subjects covering components such as aeronautical knowledge, passenger management and meteorology. International students can expect to pay AUS$90,000 (US$91,482) in fees for the 15 month course, notes Thorburn.

Aviation Australia is another vocational training facility that aims to hone the skills of the next generation of pilots. “With a continually changing environment and constantly evolving technology, a career in the aviation industry is an exciting and challenging path to follow,” says Andrew Rankin at the organisation.

Both domestic and international students can enrol on a number of programmes including Certificate II in Aviation (Flight Operations), the Diploma of Aircraft Maintenance Engineering – Mechanical, the Diploma of Aircraft Maintenance Engineering – Avionics or the Dual Diploma of Aircraft Maintenance Engineering. The diploma suite is particularly popular among international students, notes Rankin. If students wish to improve their English language skills they can attend Aviation Australia’s English language centre on site. It also has a number of partnerships in place with language schools throughout Australia including Navitas; Kaplan; Embassy CES; Browns English Language School; Lexis English and Langports, among others, and the organisation recognises qualifications from these schools in place of an Ielts certificate.

Aside from diploma and certificate programmes, there is scope to study to degree level in the subject. University of the Fraser Valley in Canada offers a four-year Bachelor of Business Administration in Aviation (BAA) and a four-year Bachelor of General Studies in Aviation alongside its one or two year Aviation diploma. “The nice thing about UFV is our programmes ‘ladder’ into one another,” notes a university spokesperson, “so a student could easily apply for the diploma, then complete an additional two years to receive a degree”, they observe. “We see quite a few students who opt for this, particularly because in Canada, students may apply for a Post-Graduation Work Permit after a one-year academic programme. So if they start with the diploma, they could already begin working and collecting hours for their immigration application,” they add.

Chopperline Helicopter and Aeroplane Flight Training is another Australian-based organisation and has been recruiting international students since 1991. Both Certificate IV programmes (the training centre specialises in either aeroplane or helicopter training) consist of 15 units broken into four modules, explains Helena Watkins. “The number one country Chopperline recruit from is Oman which is largely based on a contract that was secured through the Royal Oman Police.” Other top source countries include Papua New Guinea, Germany, Malaysia and France.

Flight Training Adelaide (FTA) in Australia offers the Certificate IV in Aviation, Diploma in Aviation, Flight Instrument Operations and an Advanced Diploma in Aviation, and these appeal to a good demographic of international students, confirms Michael Wallis at the school. “The worldwide shortage of pilots given future aircraft orders and the notion that you can travel the world while making a living makes it a very attractive vocation,” he enthuses. The training centre currently enrols a number of students from Hong Kong. “Mainly driven by our association with Cathy Pacific, Dragonair and the Hong Kong Government Flying Service,” he explains.


Help from overseas

Education agents and recruitment consultants play an important role in student recruitment strategies the world over, and vocational providers are increasingly turning to recruitment specialists for their international student needs. “We are currently in the process of sourcing education consultants for recruitment purposes so we can expand our marketing and recruit large numbers of students,” says Helena Watkins at Chopperline Helicopter and Aeroplane Flight Training in Australia.

Aviation Australia utilises the services of more than 60 agents in multiple countries, says Andrew Rankin, Strategy & Business Development Manager, and are consistently seeking opportunities to engage with new agent partners. “Aviation Australia attends a number of international student events throughout the year and makes regular visits to its network of agents,” he adds. The centre is experiencing increased demand from the Middle East, Asia and South America.

The high dollar has negatively impacted on the international student market more recently, observes Carolyn Thorburn at Australian Wings Academy in Australia. The organisation has been forced to rethink its approach to international student recruitment where they have started a targeted marketing campaign in China. While some students approach the academy directly, there are some markets where agent usage is preferable. “Brazil is a new market for us and this is through an agent,” she says.

Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Study Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company

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ACCOMMODATION
Sakura House  
ASSOCIATIONS/GROUPS
English Australia  
Feltom Malta  
AUSTRALIA
English Australia  
CANADA
ILSC - International Language Schools of Canada  
CHINA
eYou Mandarin School  
ENGLAND
Harrow College  
INTO University Partnerships  
Kaplan International Colleges  
Prime Education  
LAF  
London School of Business & Finance  
PGL  
TUS Advertising  
St Giles International  
GSM (Greenwich School of Management)  
EXAM BOARDS
Cambridge Esol  
HONG KONG
English For Asia  
IRELAND
Centre of English Studies  
JAPAN
Akamonkai Japanese Language School  
Genki Japanese and Culture School  
Kai Japanese Language School  
Manabi Japanese Language Institute  
Sakura House  
Sendai Language School  
Yokohama International Education Academy  
MALTA
Clubclass Residential Language School  
SPAIN
Malaca Instituto - Club Hispanico SL  
SWITZERLAND
EF International Language Centers  
Eurocentres International  
TAIWAN
Taiwan Mandarin Institute  
TOURIST BOARDS
Malta Tourism Authority  
USA
Cal America Education Institute  
California School of English  
California State University San Marcos  
ELS Language Centers  
Glenholme School  
IH Pacific (Vancouver, Whistler, San Diego)  
INTERLINK Language Centers  
Madison ESL School  
Spring International Language Center  
University of California Berkeley  
University of California Irvine  
University of California San Diego  
University of Delaware  
University of Maryland Baltimore County  
University of Tennessee at Knoxville  
Zoni Language Centers  




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