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Status:
Australia 2005
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The Status survey is a venture by Language Travel Magazine, which gathers specific market data about all of the main language teaching markets in the world. For the first time, it is possible to compare world market statistics.
If you would like to see the complete breakdown of data, including marketing spend per region and marketing budget analysis, and you are an agent (or a school that has completed or intends to complete the Status survey), please send us an email containing 'Status survey web address' in the subject heading. We will then forward the web address to you.
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No. of participating schools in the survey: 19
Total number of students at the organisa- tions in 2005: 22,033
Total no. of student weeks in 2005: 290,836
Overall average length of stay in wks: 13.2
Average cost of a one-month course, ex- cluding accom.: AUS$1,225 (US$952)
Average cost of residential accommoda- tion per week: AUS$159 (US$123)
Average cost of host family accommoda- tion per week: AUS$199 (US$155)
Average commission paid on a language course: 20 per cent (from 15 to 35.5)
Two institutions paid commission on accommodation (of 3 or 5 per cent)
*For currency conversion rate, see page 7.
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Means of recruiting students Australia, 2005
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Intensity of study (hours studied per week) |
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Agents 64%
Other means 12%
Local bookings 13%
Internet 11%
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From 20 to 25.5
Overall average = 23.6 |
| Top student nationalities in Australia by student weeks, 2005 |
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Chinese 28.8%
Korean 21.4%
Japanese 12.5%
Taiwanese 6.6%
Thai 4.5%
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Hong Kong 3%
Brazilian 2.7%
Swiss 2.3%
Vietnamese 1.9%
Saudi Arabian 1.3%
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| Student numbers by age range |
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8-11, 0%
12-15, 0.5%
16-18, 10.5%
19-24, 52%
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25-30, 30%
31-50, 6%
51+, 1% |
| Observations |
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There were slightly more institutions taking part in our survey this year and a greater volume of students represented, but trends year on year remained much the same. The largest proportion of students came from China again, with Koreans and Japanese making up the top three, although this year, Koreans overtook Japanese to second position.
The average length of stay was down slightly on |
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last year (see LTM, July 2005, page 36) from 16.2 weeks to 13.2 weeks but average hours studied per week remained the same.
The range of nationalities in the top 10 was very similar to 2004 trends but Saudi Arabians are listed for the first time.
Reliance on agencies for recruitment was steady at 64% (65% last year) but Internet bookings crept upwards from 7% last year to 11% this year.
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Thank you to the following institutions for taking part in our Status survey:
Aspect College, Sydney and Perth; Byron Bay English School, Byron Bay; Centre for English Language in the University of South Australia, Adelaide; Central Queensland University Language Centre, North Rockhampton; Embassy CES, various; Griffith University English Language Institute, Brisbane and Gold Coast; International Institute, Australia (IIA), Brisbane; Milner International College of English, Perth; Murdoch Language Institute, Perth; Oxford English Language Centre, Melbourne; Perth International College of English, Perth; Regent Language Centre, Port Douglas; Sea English Academy, Maroochydore; Sydney Institute of Tafe English Centre, Ultimo; Sydney West International College, Westmead; University of Western Australia, Crawley; Victoria University English Language Institute, Melbourne; Viva College, Brisbane; Wollongong Unversity College, Wollongong and Sydney.
Status Survey statistics are based on figures supplied by a selection of individual schools. Not all survey respondents answered every question in the survey. Figures are, in some cases, rounded up or down to the nearest whole. All information is treated with the strictest confidence.
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Contact any advertiser in the this issue now
The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.
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