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July 2006 issue

Contents
News
Travel News
Agency News
Agency Survey
Feedback
Direction
Special Report
Market Report
Course Guide
Spotlight
Destination
City Focus
Status

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Status Survey

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Status:
Australia 2005

The Status survey is a venture by Language Travel Magazine, which gathers specific market data about all of the main language teaching markets in the world. For the first time, it is possible to compare world market statistics. 

If you would like to see the complete breakdown of data, including marketing spend per region and marketing budget analysis, and you are an agent (or a school that has completed or intends to complete the Status survey), please send us an email containing 'Status survey web address' in the subject heading. We will then forward the web address to you.

Key points
No. of participating schools in the survey: 19

Total number of students at the organisa- tions in 2005: 22,033

Total no. of student weeks in 2005: 290,836

Overall average length of stay in wks: 13.2

Average cost of a one-month course, ex- cluding accom.: AUS$1,225 (US$952)

Average cost of residential accommoda- tion per week: AUS$159 (US$123)

Average cost of host family accommoda- tion per week: AUS$199 (US$155)

Average commission paid on a language course: 20 per cent (from 15 to 35.5)

Two institutions paid commission on accommodation (of 3 or 5 per cent)

*For currency conversion rate, see page 7.

Means of recruiting students Australia, 2005
Intensity of study (hours studied per week)
Agents 64%
Other means 12%
Local bookings 13%
Internet 11%
From 20 to 25.5
Overall average = 23.6


Top student nationalities in Australia by student weeks, 2005
Chinese 28.8%
Korean 21.4%
Japanese 12.5%
Taiwanese 6.6%
Thai 4.5%
Hong Kong 3%
Brazilian 2.7%
Swiss 2.3%
Vietnamese 1.9%
Saudi Arabian 1.3%

Student numbers by age range
8-11, 0%
12-15, 0.5%
16-18, 10.5%
19-24, 52%
25-30, 30%
31-50, 6%
51+, 1%

Observations
There were slightly more institutions taking part in our survey this year and a greater volume of students represented, but trends year on year remained much the same. The largest proportion of students came from China again, with Koreans and Japanese making up the top three, although this year, Koreans overtook Japanese to second position.

The average length of stay was down slightly on

last year (see LTM, July 2005, page 36) from 16.2 weeks to 13.2 weeks but average hours studied per week remained the same.

The range of nationalities in the top 10 was very similar to 2004 trends but Saudi Arabians are listed for the first time.

Reliance on agencies for recruitment was steady at 64% (65% last year) but Internet bookings crept upwards from 7% last year to 11% this year.


Thank you to the following institutions for taking part in our Status survey:

Aspect College, Sydney and Perth; Byron Bay English School, Byron Bay; Centre for English Language in the University of South Australia, Adelaide; Central Queensland University Language Centre, North Rockhampton; Embassy CES, various; Griffith University English Language Institute, Brisbane and Gold Coast; International Institute, Australia (IIA), Brisbane; Milner International College of English, Perth; Murdoch Language Institute, Perth; Oxford English Language Centre, Melbourne; Perth International College of English, Perth; Regent Language Centre, Port Douglas; Sea English Academy, Maroochydore; Sydney Institute of Tafe English Centre, Ultimo; Sydney West International College, Westmead; University of Western Australia, Crawley; Victoria University English Language Institute, Melbourne; Viva College, Brisbane; Wollongong Unversity College, Wollongong and Sydney.

Status Survey statistics are based on figures supplied by a selection of individual schools. Not all survey respondents answered every question in the survey. Figures are, in some cases, rounded up or down to the nearest whole. All information is treated with the strictest confidence.

Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company
Country
Telephone

Email


ASSOCIATIONS/
GROUPS
Acpet
Asociación Gallega
       de Escuelas de
       Español - AGAES
Education New
       Zealand Trust
English Australia
English UK
MEI-Relsa
Quality English
Turlingua -
       Consortium of
       Language
       Travel and Tourism

WORKSHOPS/EXPOS
ACPET
Alphe
       Workshops/LTM
       Star Awards
ICEF

TOURIST BOARDS
Malta Tourism
       Authority
SERVICES
Language Travel
       Phonecard

AUSTRALIA
Acpet
English Australia
Sydney West
       International College

BRAZIL
Central de
       Intercâmbio
       - Come 2 Brazil
IDIOMA Escola de
       Português
STB - Student Travel
       Bureau - Inbound

CANADA
Access International

CHINA
Mandarin House

ENGLAND
Anglolang Academy
       of English
Aspect (Australia,
       Canada, England,
       France, Germany,
       Ireland, Malta,
       New Zealand,
       Scotland, South
       Africa, Spain, USA)
Beet Language
       Centre
Bell International
       (Malta, UK)
Bristol Language
       Centre
Cambridge Academy
       of English
Churchill House
Cicero Languages
       International
Eastbourne School
       of English
Eckersley School of
       English
English Language
       Centre Brighton &
       Hove
English UK
Excel English
       Language School

Frances King
       School of English
King Street College
Lake School of
       English
LAL Language and
       Leisure
       (England, Malta,
       South Africa, USA)
Languages Out
       There (England,
       Germany, Ireland,
       Italy, Spain)
London School of
       English
Malvern House
Mountlands
       Language School
Oxford Brookes
       University
Quality English
Queen Ethelburga's
       College
St Giles Colleges
       (UK, USA)
Study Group
       (Australia, Canada,
       England, France,
       Germany, Ireland,
       Italy, New Zealand,
       South Africa,
       Spain, USA)
University of
       Sheffield (England)
West London
       Business College
Wimbledon School
       of English

GERMANY
Prolog- International
       House Berlin

IRELAND
Cork Language
       Centre International
Linguaviva Centre
MEI-Relsa

MALTA
International English
       Language Centre
Linguatime
Malta Tourism
       Authority
NSTS

MONACO
Home Language
       International
       (Argentina,
       Australia, Austria,
       Brazil, Canada,
       Chile, China,
       England, France,
       Germany, Holland,
       Italy, Japan, Malta,
       New Zealand,
       Portugal, Russia,
       Spain, USA)

NEW ZEALAND
Auckland English
       Academy
Education New
       Zealand Trust
Languages
       International
Rotorua English
       Language Academy

POLAND
York School

RUSSIA
Language Link,
       Russia
Liden & Denz
       Language Centre

SOUTH AFRICA
Cape Studies -
       Pacific Gateway
       Study Group
Interlink School of
       Languages
International House
       - Durban
Jeffrey's Bay
       Language Centre
South African
       School of English

SPAIN
Asociación Gallega
       de Escuelas de
       Español - AGAES
Hispalengua
Kingsbrook -
       Spanish for
       Foreigners
Pamplona Learningn
       Spanish Institute
Turlingua -
       Consortium of
       Language Travel
       and Tourism

SWITZERLAND
EF Language
       Colleges Ltd
       (Australia, Canada,
       China, Ecuador,
       England, France,
       Germany, Ireland,
       Italy, Malta, New
       Zealand, Russia,
       Scotland, Spain,
       USA)

USA
American Language
       Communication
       Center
California State
       University
       Northridge
California State
       University
       San Marcos
Kaplan Educational
       Centers (Canada,
       England, USA)
University of
       California Santa
       Cruz
University of
       Houston
University of
       Nebraska at Omaha
Zoni Language
       Centers


EDUCATION TRAVEL MAGAZINE

AUSTRALIA
St Paul's
       International School

CANADA
Richmond School
       District #38

ENGLAND
Oxford Brookes
       University

SCOTLAND
University of
       Glasgow

USA
Xincon Technology
       School