Read the digital July 2012 issue of
Study Travel Magazine here

Contents - July 2012

Special Report
Changing face of marketing
The array of Internet tools available today, such as the Facebook ‘Like’ button, help boost the reputation of educational institutions in the modern era. And as Gillian Evans discovers, many schools are looking to align on and offline marketing materials.

Advisor Survey
Turkey emerges
With an emerging economy that appears to be performing well, study abroad advisors in Turkey have sustained business growth over the last 12 months. Meanwhile, the UK is still the number one destination for students.

Tertiary Focus
Canada’s edge
Community colleges in Canada have much to offer international students, including small, intimate classes, comparatively low tuition fees and programmes with a vocational focus, as Claire Twyman discovers.

Vocational Focus
Business acumen
Business programmes enjoy high popularity with students hoping to kick-start or further develop their international careers, and, as Jane Vernon Smith discovers, a wide range of courses of varying types and levels are available.

Secondary Focus
New Zealand high schools
New Zealand’s high schools pride themselves on providing high-quality, low-cost secondary education that can pave the way to a range of tertiary opportunities. Jane Vernon Smith finds out more.

Secondary Focus
ESL in Australia
Secondary schools in Australia are adapting traditional ESL provision to better meet the needs of international students. Bethan Norris finds out more.

Magical Malta
Boasting thousands of years of heritage, Mediterranean beaches, glorious sunshine and a friendly welcome, Malta has much to offer, writes Matthew Knott.

Regional Focus
Toronto stands out
An exciting city that is firmly on the world map, Toronto is popular with student travellers keen to experience the city’s vibrant cultural and music scene. Bethan Norris takes a look behind the scenes of this Canadian city.

The lure of the Philippines
Educational tourism is an emerging trend in the Philippines and with a tropical climate, affordable tuition and good educational infrastructure it is easy to see why this is a transitioning ELT sector. Nicola Hancox finds out more.

Market Analysis
Ireland firm
The government and Ireland’s ELT sector are making efforts to work in tandem with one another to improve Ireland’s positioning on the global stage. However, there are still some hurdles operators are keen to overcome.

English plus in the USA
In some iconic locations, English plus courses tap into some of the culture and activities for which the USA is renowned, discovers Matthew Knott.

Advantage points

Confusion over US accreditation of college English courses
US and European university partnerships for CEG

New German rules as reports says Europe losing keen overseas graduates
Becas budget cuts threaten business
Canada closes visa sections in key market
New Zealand speeds visas for specialist agent students
Mandarin House expands to Guangzhou

News Round Up
Ialc introduces policy changes
Ilac donates scholarships to Daughters for Life
Overseas students up at UK independent schools
USA Summer Work and Travel amended
Coined opens new Puerto Madryn centre

Study Group partners with Istituto Marangoni
Pearson PTE partners in China and Nepal
NZLC moves to new Auckland campus

News in brief
Travel update

Inside The Industry
On the move
Q&A Educator association: Association of British Language Schools (Abls)
Industry issues- advisors speak out
On the move
Q&A Advisor Association: Fachverband Deutscher Sprachreise-Veranstalter (FDSV)
Agency of the month: Global Connection

Course Guide
UK exam preparation
Many UK-based language schools offer more than one exam-based course, and there are programmes to suit clients of varying English proficiency.


Bumps in the road

by Nicola Hancox, editor

How things can change in such a short period of time. Just last month we wrote about the accreditation campaign in the USA and how university-based English language programmes were exempt from independent accreditation, falling under the certification of their host institutions. Fast forward one month and educators have been left flummoxed by a statement issued by the Student and Exchange Visitor Program (SEVP) that decreed IEPs, under the governance of a university or college, may be subject to an out-of-cycle review (meaning at any time), and if found not to be adequately accredited by a regional agency risk losing their right to recruit international students. The announcement has caused dissention in the sector with private, stand-alone operators and university IEPs arguing their respective cases (see page 8).

The sudden closure of visa and immigration offices at Canadian embassies in Japan, Germany, Malaysia and Bangladesh proves agents aren’t immune to ‘bumps in the road’ either (see page 9). Only time will tell if these tweaks (or budgetry cuts?) by CIC will have the desired ‘streamlined’ effect for visa applications.

Conversely, priority processing times by Immigration New Zealand for visa applications submitted by approved New Zealand Specialist Agents (NZSA) has been welcomed by the agent world. If anything, said one “specialist”, it’s a positive piece of marketing they can and will utilise (see page 9).

This issue we focus on an altogether different ELT destination: The Philippines. Turn to page 48 to learn how providers there are keen to cast their net far and wide to attract students from countries other than Japan and Korea, which have been traditional target markets.

In marked contrast to the UK which recently dissolved its post-study work route, Germany recently eased post-study work and immigration legislation for international university graduates. Keen to help highly educated international students transition into its labour market, the German government has listened to the market experts, or more keenly, the findings of a comparative study into the post-study intentions of non-EU students studying at universities in five European countries (see page 8).

And I’ll leave you with the following from this month’s Agency of the Month: “We are a company with our heart in Colombia and our dreams all over the world.” What a fitting sentiment for our industry.

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