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July 2012 issue

Contents
News
News Round Up
Inside the industry
Advisor Survey
Secondary Focus 1
Secondary Focus 2
Tertiary Focus 1
Tertiary Focus 2
Vocational Focus
Direction
Special Report
Course Guide
Spotlight
Destination
Regional Focus
Market Analysis
Grapevine

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English plus in the USA

In some iconic locations, English plus courses tap into some of the culture and activities for which the USA is renowned, discovers Matthew Knott.


The American film industry has proliferated every aspect of society around the world, so anyone interested in film and filmmaking will find something of interest in the programme,” enthuses Andrew Green, Director of Kings Colleges, about the English plus Film Studies and Filmmaking course in Los Angeles. Some classes are taken at the American Musical and Dramatic Academy (ADMA), where “students have the opportunity to learn all aspects of film studies and filmmaking, including screenplay writing, direction, production, acting, camera fundamentals, and editing right in the heart of the industry – Hollywood”, advises Green.

The course, which so far has attracted students from Taiwan, France, Belgium, Korea and Japan, enables students to take classes with screenwriters, actors and film producers who are currently working on projects in and around LA.

For students of a more melodic persuasion, Kings Colleges offer English plus Music on the campus of Pine Manor College in Boston. During the 12-week course students learn English in the context of music, and expand musical knowledge and skills, “culminating in the opportunity to produce and execute a live or recorded performance”, informs Green. The current instructor is a graduate of the famous Berklee College of Music, he adds, and Boston is a magnet for top musical performers.

Staying on a musical theme, Zoni Language Centers help students find their rhythm with an English plus Dance programme in New York. Lyssol Garcia, Marketing Manager, explains, “Zoni, in collaboration with Steps on Broadway, one of the oldest and most well known dance studios in New York City, offers this great opportunity for hopeful and professional dancers to develop their language and artistic skills.” A range of dance styles and levels are catered to, and Garcia adds that the minimum four-week course has been very popular with short-term European students.

ILSC San Francisco has developed a range of plus courses that use the country itself as the key plus element. Mara Muller says that the English on the Road course “provides students with the opportunity to complete two or more weeks of language study, followed by adventures and exploration of famous sites, cities and landscapes around California and neighbouring states”, and that students can use their newly acquired language skills. Alternatively, Muller adds, “In the English through San Francisco course, students explore San Francisco’s eclectic neighbourhoods and most popular landmarks at the same time as they enhance their knowledge of everyday colloquial English to communicate more easily with native speakers.” ILSC also provide an English Through Yoga programme, where students learn to follow basic instructions while mastering the vocabulary of anatomy and movement.

In the junior market, Anglophiles Academic offer a unique English and Disney course where, explains Gavin Daniel, students join the Disney Youth Education Series programmes and partake in a range of workshops including Disney’s World of Physics, Disney’s Ocean Discoveries, and Disney’s Production Arts and Sciences. “A truly amazing opportunity of a lifetime to go behind the scenes at the world’s most famous and magical attraction park!”

In New York and Miami, Rennert International has been developing a range of offerings for its Art plus English programme, including Dance, Fashion, Music, Photography, Culinary Arts, Filmmaking, Acting and Make-up Artistry. Executive Vice President, Eimear Harrison, advises, “Rennert’s Art plus English programme expands upon its strengths as a creative school and the fact New York and Miami are both destinations that attract students who are interested in culture, fashion, media and the arts.” She adds that students will benefit from instructors with impressive experience in their fields, while the English teachers support in creating relevant schedules. The courses have broad appeal, but the fashion programme, run in partnership with LIM College of Fashion, has been very popular in Brazil, Turkey, the Netherlands and Japan.

English plus is a sector that is growing and evolving, and Harrison advises courses reflect demand. “Through extensive participation in international marketing fairs, Rennert keeps abreast of trends and needs in the market. After market research, for example, we determined that there was demand for Make-Up Artistry and English, which we introduced two years ago.” Green notes that for Kings Colleges, while the music course is a new addition, “This summer promises to be very busy with young students taking English Plus Film.”


A selection of English plus programmes offered in the USA

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Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Study Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company

Country

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ASSOCIATIONS / GROUPS
Alto  
English Australia  
MEI - Marketing English in Ireland  
Perth Education City  
Study Gold Coast  
English in Chester  
Forest Ridge School of the Sacred Heart  

ACCOMMODATION
English Australia  

AUSTRALIA
IELTS  
Perth Education City  
Study Gold Coast  

CANADA
Bow Valley College  
Braemar College  
Centennial College  
College of New Caledonia  
Connect School of Languages  
Georgian College  
Hansa Language Centre of Toronto  
Humber Institute of Technology and Advanced  
Omnicom School of Languages  
Seneca College of Applied Arts and Technology  
St James Assiniboia   
York University English Language Institute  
iMandarin Language Training Institute  

CHINA
Camp Beaumont  

ENGLAND
English in Chester  
Embassy CES   
International House London  
INTO University Partnerships  
Kaplan International Colleges  
London School of Business & Finance  
Queen Ethelburga's College  
Stafford House   
St Giles International  
University of Essex - International Academy  
Wimbledon School of English  
Alphe Conferences  

EVENTS
Cambridge Esol  

EXAM BOARDS
IELTS  
Trinity College London  
TOEFL Educational Testing Service  
Active Language Learning  

IRELAND
Centre of English Studies  
Clare Language Centre  
English Language Academy ELA  
Galway Cultural Institute  
Galway Language Centre  
Language College Ireland  
University College Cork Language Centre  
Clubclass Residential Language School  

MALTA
Malta Tourism Authority  
Maltalingua Ltd.  
CNN International Language School  

PHILIPPINES
EIEN Power  
Global Standard  
MDL Cebu Language School  
Paradise English  
International House - Sevilla CLIC  

SPAIN
Xul Comunicación Social  
EF International Language Centers  

SWITZERLAND
Eurocentres International  
Malta Tourism Authority  

TOURIST BOARDS
California State University San Marcos  

USA
ELS Language Centers  
Forest Ridge School of the Sacred Heart  
University of California San Diego  
Zoni Language Centers  





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