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June 2007 issue

Contents
News
Travel News
Agency News
Agency Survey
Feedback
Direction
Special Report
Market Report
Course Guide
Spotlight
Destination
Regional Focus
Status

Contact Point:
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Status Survey

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Status:
Spain 2006

The Status survey is a venture by Language Travel Magazine, which gathers specific market data about all of the main language teaching markets in the world. For the first time, it is possible to compare world market statistics. 

If you would like to see the complete breakdown of data, including marketing spend per region and marketing budget analysis, and you are an agent (or a school that has completed or intends to complete the Status survey), please send us an email containing 'Status survey web address' in the subject heading. We will then forward the web address to you.

Key points
Number of participating organisations in the Spain survey: 23

Total number of students at the organisations in 2006: 9,688

Total number of student weeks in 2006, estimated: 88,696

Overall average length of stay in weeks: 9.2

Average cost of a one-month course, excluding accommodation: e562 (US$758)

Average cost of residential accommodation per week: e156 (US$211)

Average cost of host family accommodation per week: e173 (US$233)

Average commission paid on a language course: 23 per cent (from 15 to 35)

Nine institutions paid commission on accommodation (from five to 20 per cent)

*For currency conversion rate, see page 7.


Means of recruiting students in Spain, 2006
Intensity of study (hours studied per week)
Agents 40%
Local bookings 23%
Internet 21%
Other means 16%
From 4 to 26.
Overall average = 18.5

Total marketing spend by sector in %
Marketing budget by region (overall %)
Publicity costs 40%
Agency costs 32%
Travel costs 28%
W Europe 47%
C&E Europe 20%
North America 20%
Asia 6%
Australasia 3%
Latin America 2%
Middle East 1%
Africa 1%

Top student nationalities in Spain by student weeks, 2006
German 17.1%
French 12.8%
US 12%
Italian 10.9%
UK 9.9%
Scandinavian and Finnish 8.6%
Dutch 5.3%
Swiss 4.7%
Canadian 2%
Irish 1.6%

Student numbers by age range
8-11, 1%
12-15, 26%
16-18, 17%
19-24, 24%
25-30, 13%
31-50, 15%
51+, 4%

Observations
Dutch numbers in Spanish language schools were down this year compared with last year’s survey when this nationality made up 15 per cent of the student body. This year Dutch students accounted for just over five per cent of students, while Germans took the top position.

Spanish schools had fewer students in the 31-to-50 year old age group this year. Just 15 per cent of students were in this age bracket according to

this year's survey, while the same age group accounted for 35 per cent of the student population last year.

Slightly more schools took part in this year's Status Survey on Spain although the number of students accounted for decreased from 26,350 last year to 9,688.

The same number of schools paid commission on accommodation.


Thank you to the following institutions for taking part in our Status survey:
AIP Languages, Valencia; ALCE, Madrid; Aula Sin Fronteras, Almansa; Camino Barcelona Spanish School, Barcelona; Centro de Idiomas El Mar, La Herradura; Centro de Idiomas Quorum, Nerja; Cervantes Escuela Internacional, Malaga; CILCE, Almirante; Colegio de Espana, Salamanca, Escuela Hispalense, Cadiz; Escuela Montalban, Granada; Idiomas Si, Malaga; Indalhispanica, Almeria; Instituto Andalusi de Espanol, Malaga; Instituto Hispanico de Murcia, Murcia; Kingsbrook Spanish School, Barcelona; The Language Centre, Denia; Paralaia Escuela de Lenguas, La Coruna; Centro de Ensenanza de Espanol, La Herradura; SILC, Barcelona; University Studies Abroad Consortium, Bilbao; Universidad de Cordoba, Cordoba; Unilang, Santander.

Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company
Country

Telephone

Email


ASSOCIATIONS/
GROUPS
Eaquals
English Australia
English UK
IH World
       Organisation
Perth Education City
Quality English

TOURIST BOARDS
Malta Tourism
       Authority

WORKSHOPS / EXPOS
Alphe Conferences
CEC Network

AUSTRALIA
AEI (Australian
       Education
       International)
Australasian Golf
       Academy
Australian
       Internships
Bond University
D.U.E.L.I.
       (Deakin University
       English
       Language Institute)
English Australia
ICET (Intercultural
       Education Today)
Perth Education City
St Paul's
       International School

CANADA
IH Vancouver
Ilac - International
       Language
       Academy of
       Canada

ENGLAND
Aspect (Australia,
       Canada, Ireland,
       Malta, NZ, UK, USA)
Bell International
City College
       Brighton & Hove
English Language
       Centre Brighton &
       Hove
Exsportise
LAL Language
       and Leisure
       (England, Malta,
       South Africa, USA)
London Metropolitan
       University
Malvern House
       College London
Mountlands
       Language School
NILE - Norwich
       Institute for
       Language Education
Quality English
Queen Ethelburga's
       College
St Giles College,
       Brighton
Study Group
       (Australia, Canada,
       England, France,
       Germany, Ireland,
       Italy, New Zealand,
       South Africa,
       Spain, USA)
SUL Language
       Schools
University of
       Manchester
University of Sussex
Wimbledon School
       of English

ITALY
IH - Palermo

MALTA
EC - English
       Language Centres
       (England, Malta,
       South Africa)
Malta Tourism
       Authority
NSTS

SOUTH AFRICA
Cape Studies -
       Pacific Gateway
       Study Group
Garden Route
       Language Centre

SPAIN
Asociación Gallega
       de Escuelas
       de Español - Agaes
International House
       Sevilla - CLIC
Pamplona Learning
       Spanish Institute

SWITZERLAND
EF Language
       Colleges Ltd
       (Australia,
       Canada, China,
       Ecuador, England,
       France, Germany,
       Ireland, Italy, Malta,
       New Zealand,
       Russia, Scotland,
       Spain, USA)

URUGUAY
IH Montevideo

USA
ALCC - American
       Language
       Communication
       Center
Kaplan Educational
       Centers
       (Canada, UK, USA)
Zoni Language
       Centers
       (Canada, USA)


WORK WISE

AUSTRALIA
Australian
       Internships
Global Lifestyles

ENGLAND
LAF
Tellus Group
Training Partnership
       Ltd. (The)
Twin Group

SPAIN
International House
       Sevilla - CLIC