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Status:
Spain 2006
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The Status survey is a venture by Language Travel Magazine, which gathers specific market data about all of the main language teaching markets in the world. For the first time, it is possible to compare world market statistics.
If you would like to see the complete breakdown of data, including marketing spend per region and marketing budget analysis, and you are an agent (or a school that has completed or intends to complete the Status survey), please send us an email containing 'Status survey web address' in the subject heading. We will then forward the web address to you.
| Key points |
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Number of participating organisations in the Spain survey: 23
Total number of students at the organisations in 2006: 9,688
Total number of student weeks in 2006, estimated: 88,696
Overall average length of stay in weeks: 9.2
Average cost of a one-month course, excluding accommodation: e562 (US$758)
Average cost of residential accommodation per week: e156 (US$211)
Average cost of host family accommodation per week: e173 (US$233)
Average commission paid on a language course: 23 per cent (from 15 to 35)
Nine institutions paid commission on accommodation (from five to 20 per cent)
*For currency conversion rate, see page 7.
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Means of recruiting students in Spain, 2006
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Intensity of study (hours studied per week) |
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Agents 40%
Local bookings 23%
Internet 21%
Other means 16%
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From 4 to 26.
Overall average = 18.5 |
Total marketing spend by sector in %
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Marketing budget by region (overall %)
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Publicity costs 40%
Agency costs 32%
Travel costs 28%
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W Europe 47%
C&E Europe 20%
North America 20%
Asia 6%
Australasia 3%
Latin America 2%
Middle East 1%
Africa 1%
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| Top student nationalities in Spain by student weeks, 2006 |
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German 17.1%
French 12.8%
US 12%
Italian 10.9%
UK 9.9%
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Scandinavian and Finnish 8.6%
Dutch 5.3%
Swiss 4.7%
Canadian 2%
Irish 1.6% |
| Student numbers by age range |
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8-11, 1%
12-15, 26%
16-18, 17%
19-24, 24%
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25-30, 13%
31-50, 15%
51+, 4% |
| Observations |
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Dutch numbers in Spanish language schools were down this year compared with last year’s survey when this nationality made up 15 per cent of the student body. This year Dutch students accounted for just over five per cent of students, while Germans took the top position.
Spanish schools had fewer students in the 31-to-50 year old age group this year. Just 15 per cent of students were in this age bracket according to |
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this year's survey, while the same age group accounted for 35 per cent of the student population last year.
Slightly more schools took part in this year's Status Survey on Spain although the number of students accounted for decreased from 26,350 last year to 9,688.
The same number of schools paid commission on accommodation.
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Thank you to the following institutions for taking part in our Status survey:
AIP Languages, Valencia; ALCE, Madrid; Aula Sin Fronteras, Almansa; Camino Barcelona Spanish School, Barcelona; Centro de Idiomas El Mar, La Herradura; Centro de Idiomas Quorum, Nerja; Cervantes Escuela Internacional, Malaga; CILCE, Almirante; Colegio de Espana, Salamanca, Escuela Hispalense, Cadiz; Escuela Montalban, Granada; Idiomas Si, Malaga; Indalhispanica, Almeria; Instituto Andalusi de Espanol, Malaga; Instituto Hispanico de Murcia, Murcia; Kingsbrook Spanish School, Barcelona; The Language Centre, Denia; Paralaia Escuela de Lenguas, La Coruna; Centro de Ensenanza de Espanol, La Herradura; SILC, Barcelona; University Studies Abroad Consortium, Bilbao; Universidad de Cordoba, Cordoba; Unilang, Santander.
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Contact any advertiser in the this issue now
The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.
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