June 2008 issue

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NZ expectant

The New Zealand ELT industry is unified and expectant of immigration reform however student numbers remain steady. Amy Baker reports.

There is cause for optimism in New Zealand, although many providers report static student numbers last year or a slight increase at best. Previous political schisms in the industry no longer exist and there are macro-initiatives in place designed to boost the appeal of New Zealand as a study destination.

Rob McKay, Chairperson of English New Zealand, relates that if immigration changes occur, it is reasonable to think that the outlook is “extremely good for those committed to quality”. He states that aside from currency fluctuations that are beyond the industry’s control, “the other most important issue is the need for competitive immigration settings and this is something that can be fixed – we are making some headway in this crucial area”.

Previous immigration reform has failed to ignite the English language teaching market. Work rights for those students who gain Ielts level 5 were amended last year so that students could reach that level once in the country. However, English language providers report no change to business because of this. Darren Conway at Languages International in Auckland says that the rule was being applied anyway in some circumstances. “The change was just a formalisation of policy dressed up to look like a significant concession,” he states.

Easier visa rules for more countries seem to be what the industry needs as well as more widely available work rights. Stuart Boag at Education New Zealand (EdNZ) acknowledges that when immigration policy is cumbersome, the result is “a major bottleneck and constraint” in terms of incoming students.

Nevertheless, New Zealand as a study destination clearly appeals to a fairly diverse range of nationalities, with Saudi Arabian students, Brazilians and Swiss all big student nationalities after the top four spots taken by Japanese, Korean, Chinese (number-one in 2004) and Taiwanese. However, compared with other destinations, the range of student provider countries is more limited, with the top nine provider countries accounting for 80 per cent of all students in New Zealand.

Reflecting the most typical enrolment patterns across language schools in the country, Barry Bolton at International English Institute in Christchurch points to Japan, Taiwan and Korea as his most important student markets and says there has been no change to this formula for the past four years. Chinese students have dwindled across the country since 2003’s peak for a variety of reasons including competition elsewhere and onward study opportunites.

Two providers point to a slight dip in business from Japan while Cleve Brown at Worldwide School of English also notes that Korean enrolments waver depending on the comparative currency rate with the Australian dollar. Other providers point to Saudi Arabia, New Caledonia and Switzerland as of particular importance to them.

To maintain and build bookings, most schools point to the importance of agencies in the recruitment chain. “Agents continue to be about 85 per cent of all referrals to WWSE. I don’t see that changing in the near future at all,” says Brown. Conway adds, “The reality is that as the most geographically isolated of all major English language destinations, we will always depend heavily on agents to channel students towards us.”

Among other ongoing initiatives (see box), Boag explains that under the auspices of EdNZ, which represents all education export sectors, a research project is being carried out into immigration policy benchmarking. “This is part of our ongoing advocacy around entry barriers,” he explains.

And McKay explains that previous antagonisms between EdNZ and English New Zealand have subsided, meaning common interest to achieve united goals. Problems were caused by the government’s decision to enlist EdNZ as recipient and distributor of an education export levy (tax) when the market was “suffering stress”. Now, there has been a unanimous membership decision to engage positively with EdNZ, says McKay. “We can add real value to EdNZ and work towards a win/win outcome for everyone.”

Study pathways

Education New Zealand and Immigration New Zealand released a joint study into pathways taken by international students through New Zea-
land’s education system this year.

The study focused on analysis of 95,000 students who began their studies in the country between 1999/2000 and 2001/2002 and revealed that over half (52 per cent) studied English language at some point, making it the most common study sector overall.

Chinese students were the most likely to study in multiple sectors, such as English language and then university. Almost two-thirds (64 per cent) of students went to the country for one type of education only, 35 per cent of whom went for English language training.

In further analysis of a smaller sample of students (47,000), 27 per cent of students were revealed to stay on in New Zealand to work or reside. Those students who had studied in the English language sector and then at university were the most likely to do so and the most typical nationalities staying on in the country were Chinese and Korean.

Meanwhile, a global benchmarking study into student attitudes is being funded by EdNZ and coordinated by English New Zealand, the ELT sector body. “This is potentially a very powerful tool for [the sector] in terms of its ability to understand the student experience in New Zealand compared with that in other countries,” says Stuart Boag at EdNZ.

Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.





English Australia  
Feltom Malta  
Quality English Ltd.  

Your World on

Malta Tourism

CEC Network  

Bond University  
Griffith University  
La Trobe University  
Language Studies
      International School
      University of
Universal English
      College (Global
      Village Sydney)  

CERAN Lingua
      (Belgium, France,
      Spain, UK)

Centre Linguista
Four Corners
      Language Institute  
IH Vancouver  
King George
      International College
Richmond School
      District #38  

Beijing International
      Education Institute.
Shanghai Jingan
      Neworld Training

Bell International
      (Malta, UK)
IP International
      Projects GmbH  
      (England, France,
      Germany, Spain)
Kaplan Aspect  
      (Australia, Canada,
      Ireland, Malta, New
      Zealand, South
      Africa, UK, USA)
LAL Language
      and Leisure  
      (England, Malta,
      South Africa, USA)
Malvern House
      College London  
Oxford Intensive
      School of English 
      (Australia, England,
      France, Germany,
      Spain, USA)
Prime Education
Queen Ethelburga's
Scanbrit School of
Study Group  
      (Australia, Canada,
      England, France,
      Germany, Ireland,
      Italy, New Zealand,
      South Africa, Spain,

Alliance Française
Alliance Française
Alliance Française
Alliance Française
Alliance Française
      de Montpellier  
Alliance Française
Alliance Française
      Paris Ile de France  
Alliance Française
Alliance Française
      de Strasbourg-
Alliance Française
Alliance Française
      du Val de Loire
Silc - Séjours
      (France, Spain, UK)
Université de
      Paris Sorbonne  

International House
      Berlin - Prolog  
      Kolleg E.V.  

Prime Speech
      Power Language

Swan Training

      Language School  
International School
      of Languages  


Cape Studies  

Idiomas Sí!  

EF Language
Colleges Ltd 
      (Australia, Canada,
      China, Ecuador,
      France, Germany,
      Ireland, Italy, Malta,
      New Zealand,
      Russia, Spain,
      UK, USA)

ALCC - American
ELS Educational
University of
      California San Diego
Zoni Language
      (Canada, USA)


      House Newcastle  
Kaplan Aspect
Professionals UK  
Twin Group  
      (Ireland, UK)

International House
      Sevilla - Clic