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June 2008 issue

Contents
News
Agency News
Agency Survey
Feedback
Market Report
Direction
Special Report
Course Guide
Spotlight
Destination
Regional Focus
Status

Contact Point:
Request information from our advertisers

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Status:
France 2007

The Status survey is a venture by Language Travel Magazine that aims to gather specific market data about all of the main language teaching markets in the world. Through our initiative, it is now possible to compare world market statistics. 
 
If you would like to see the complete breakdown of data, please visit www.hothousemedia.com/statuszone/ltmstatus/latest.htm where this information is available. Thanks to all the schools that contribute valuable data - confidentially - to help us produce this market information.


Key points
• Number of participating organisations in the France survey: 20

• Total number of students at the organisations in 2007: 25,590

• Total number of student weeks in 2007, estimated: 143,304

• Overall average length of stay in weeks: 5.6

• Average cost of a one-month course, excluding accommodation: e911 (US$1,437)

• Average cost of residential accommodation per week: e201 (US$317)

• Average cost of host family accommodation per week: e207 (US$326)

• Average commission paid on a language course: 21 per cent

Three institutions paid commission on accommodation (averaging eight per cent)

*For currency conversion rate, see page 7.


Means of recruiting students in France, 2007
Intensity of study (hours studied per week)
Agents 45%
Internet 21%
Local Bookings 13%
Other means 21
From 2 to 25
Overall average = 17

Total marketing spend by sector in %
Marketing budget by region (overall %)
Travel costs 21%
Agency costs 37%
Publicity costs 42%
W Europe 39%
C&E Europe 21%
North America 16%
Asia 9%
Latin America 8%
Middle East 3%
Australasia 3%
Africa 1%

Top student nationalities in France by student weeks, 2007
US 12.6%
Swiss 12.4%
Japanese 11%
Italian 9.1%
Spanish 7%
Chinese 6.7%
German 6.5%
British 5.3%
Mexican 3.2%
Korean 2.7%

Student numbers by age range
8-11, 0%
12-15, 4%
16-18, 13%
19-24, 39%
25-30, 26%
31-50, 13%
51+, 5%

Observations
• Students from Western Europe appear to be more numerous than any other continent, however, the USA clung on to the top nationality spot with a 12.6 per cent share of the market. Interestingly, Mexican and Korean students, not placed in 2006, made their debut this year with a 3.2 per cent and 2.7 per cent share respectively.

• Agent usage increased by four percentage points this year, accounting for 45 per cent of all new business sourced. This trend was also reflected in total marketing spend by sector, where agency costs grew by 11 percentage points to 37 per cent.

• 25-to-30 year olds continue to grow as an age group, up from 18.5 per cent to 26 per cent in 2007. But the number of 12-to-15 year olds studying in France dropped by 13 percentage points to just four per cent.


Thank you to the following institutions for taking part in our Status survey: Accent Français, Montpellier; Alliance Française Nice, Nice; Alliance Française de Rouen, Rouen; Cavilam, Vichy; Centre International d’Études Françaises, Angers; Centre International des Langues, Manosque; College International de Cannes, Cannes; Ecole France Langue, Paris; Ecole Perl, Paris; Ecole Suisse Internationale, Paris; Ecole de Langue Française pour Etrangers (ELFE), Paris; French in Normandy, Rouen; Idiom, Nice; Institut Cesar Langues, Montpellier; Institut de Langue Française, Paris; Institut Linguistique Adenet, Montpellier; Institute Savoisien d’Études Francaises pour Etrangers (ISEFE), Chambery; International House, Nice; Langues Sans Frontieres, Montpellier; Silc, Angouleme.

Status Survey statistics are based on figures supplied by a selection of individual schools. Not all survey respondents answered every question in the survey. Figures are, in some cases, rounded up or down to the nearest whole. All information is treated with the strictest confidence.


Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company
Country

Telephone

Email


ASSOCIATIONS /
GROUPS
English Australia  
Feltom Malta  
Quality English Ltd.  

SERVICES
Your World on
      Monday  

TOURIST BOARDS
Malta Tourism
      Authority  

WORKSHOPS / EXPOS
CEC Network  

AUSTRALIA
Bond University  
Griffith University  
La Trobe University  
Language Studies
      International  
Meridian
      International School
Queensland
      University of
      Technology  
Universal English
      College (Global
      Village Sydney)  

BELGIUM
CERAN Lingua
      International
      (Belgium, France,
      Spain, UK)

CANADA
Centre Linguista
      Canada  
Four Corners
      Language Institute  
IH Vancouver  
King George
      International College
Richmond School
      District #38  

CHINA
Beijing International
      Education Institute.
Shanghai Jingan
      Neworld Training
      Center  

ENGLAND
Bell International
      (Malta, UK)
IP International
      Projects GmbH  
      (England, France,
      Germany, Spain)
Kaplan Aspect  
      (Australia, Canada,
      Ireland, Malta, New
      Zealand, South
      Africa, UK, USA)
LAL Language
      and Leisure  
      (England, Malta,
      South Africa, USA)
Malvern House
      College London  
Oxford Intensive
      School of English 
      (Australia, England,
      France, Germany,
      Spain, USA)
Prime Education
Queen Ethelburga's
      College  
Scanbrit School of
      English  
Study Group  
      (Australia, Canada,
      England, France,
      Germany, Ireland,
      Italy, New Zealand,
      South Africa, Spain,
      USA)

FRANCE
Alliance Française
      Bordeaux  
Alliance Française
      Grenoble  
Alliance Française
      Lyon  
Alliance Française
      Marseille-Provence  
Alliance Française
      de Montpellier  
Alliance Française
      Nice  
Alliance Française
      Paris Ile de France  
Alliance Française
      Rouen-Normandie  
Alliance Française
      de Strasbourg-
      Europe
Alliance Française
      Toulouse
      Midi-Pyrénées  
Alliance Française
      du Val de Loire
      (Vendome)  
Silc - Séjours
      Linguistiques
      (France, Spain, UK)
Université de
      Paris Sorbonne  

GERMANY
International House
      Berlin - Prolog  
Lichtenberg
      Kolleg E.V.  

INDIA
Prime Speech
      Power Language
      School  

IRELAND
Swan Training
      Institute  

MALTA
Clubclass
      Residential
      Language School  
International School
      of Languages  
Linguatime  

SINGAPORE
Australian
      International
      School  

SOUTH AFRICA
Cape Studies  

SPAIN
Escuela
      Mediterráneo  
Idiomas Sí!  

SWITZERLAND
EF Language
      
Colleges Ltd 
      (Australia, Canada,
      China, Ecuador,
      France, Germany,
      Ireland, Italy, Malta,
      New Zealand,
      Russia, Spain,
      UK, USA)

USA
ALCC - American
      Language
      Communication
      Center  
ELS Educational
      Services  
University of
      California San Diego
Zoni Language
      Centers  
      (Canada, USA)

WORK WISE

ENGLAND
International
      House Newcastle  
Kaplan Aspect
      Internships  
Professionals UK  
Twin Group  
      (Ireland, UK)

SPAIN
International House
      Sevilla - Clic