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June 2009 issue

Contents
News
Agency News
Agency Survey
Feedback
Market Report
Direction
Special Report
Course Guide
Spotlight
Destination
City Focus
Status

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Status:
France 2008

The Status survey is a venture by Language Travel Magazine that aims to gather specific market data about all of the main language teaching markets in the world. Through our initiative, it is now possible to compare world market statistics. 
 
If you would like to see the complete breakdown of data, please click here. Thanks to all the schools that contribute valuable data - confidentially - to help us produce this market information.

Key points

• Number of participating organisations in the France survey: 12
• Total number of students at the organisations in 2008:
8,548
• Total number of student weeks in 2008, estimated:
23,250
• Overall average length of stay in weeks:
2.7
• Average cost of a one-month course, excluding accommodation:
€834 (US$1,100)
• Average cost of residential accommodation per week:
€205 (US$270)
• Average cost of host family accommodation per week:
€205 (US$270)
• Average commission paid on a language course:
17.5
Three of the institutions profiled paid commission on accommodation


Means of recruiting students in France, 2008 Intensity of study (hours studied per week)

Agents 55%
Internet 23%
Local bookings 5%
Other means 17%

From 15 to 25 hours per week

Average = 18 hours


Total marketing spend by sector in %
Marketing budget by region (overall %)

Agency costs 35%
Publicity costs 33%
Travel costs 22%

W Europe 45%
C&E Europe 21%
Asia 13%
North America 8%
Latin America 7%

Australasia 3%
Africa 2%
Middle East 1%


Top student nationalities in France by student weeks, 2008

1. Swiss 21%
2. Austrian 10.6%
3. German 9.5%
4. British 7.9%
5. Italian 5.2%

6. Japanese 5.1%
7. Spanish 4.8%
8. Canadian 4%
9. Scandinavian & Finnish 3.5%
10. American 3%


Student numbers by age range

8-11        0%
12-15      8%
16-18      50%
19-24      18%

25-30      10%
30-50      9%
50+          5%

Observations
• There were noticeably fewer American students studying at French language schools in 2008, just three per cent compared with 12.6 per cent in 2007. Western Europeans, however, continue to monopolise the marketplace – seven of the top ten nationalities hailed from this world region in 2008 – with the Swiss leading the way with a 21 per cent share.

• Average length of stay was down from 5.6 weeks to just 2.7 weeks.

• Just five per cent of students recruited came via local bookings in 2008, compared with 21 per cent previously. Agent usage, however, increased this year, up 10 percentage points to 55 per cent. Twenty-three per cent of all new business sourced stemmed from the Internet.

• There was a marked increase in the number of 16-to-18 year olds studying in France, up from 13 per cent in 2007 to 50 per cent.


Thank you to the following institutions for taking part in our Status survey: Alliance Française, Rouen; CILFA, Annecy-Le-Vieux; Ecole de Langues Europeennes Centre Hobson, Béziers; Ecole des Trois Ponts, Roanne; Ecole Suisse Internationale, Paris; French in Normandy, Rouen; Idiom, Nice; International Projects (IP), Biarritz; Langues Sans Frontieres (LSF), Montpellier; St Denis International School, Loches; Séjours Linguistiques (Silc), Angoulême; International House, Nice.

Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company
Country

Telephone

Email


ACCOMODATION
Britannia Student
      Services  

ASSOCIATIONS/GROUPS
English Australia
Feltom Malta  
International House
      World Organisation
Languages Canada /
      Langues Canada  
Perth Education City

EVENTS
Feltom Malta  
LTM Star Awards  

SERVICES
Hub and Spoke
      Connections Limited
InTouch  

TOURIST BOARDS
Malta Tourism
      Authority  

ARGENTINA
BASP (Buenos Aires
      Spanish School)
Ecela - Latin
      Immersion
      (Argentina, Chile,
      Peru)
 
AUSTRALIA
Ability Education
Embassy CES  
English Australia  
Geos Oceania
      (Australia, New
      Zealand)   
Language Studies
      International 
      (Canada, France,
      Germany) 
Pacific Gateway
      International College
Perth Education City
Southbank Institute
      Of Technology  
University of
      Tasmania  
University of Western
      Sydney College  

CANADA
Berlitz Canada
Bow Valley College
Camber College
English Bay College
Hansa Language
      Centre of Toronto  
IH Toronto  
King George
      International College
Languages Canada /
      Langues Canada  
Ottawa International
      Student Programmes
       (OISP)  
Richmond School
      District #38  
Stewart College of
      Languages  
Vancouver English
      Centre  

ENGLAND
Bell International 
      (Malta, UK) 
International House
      World Organisation
Kaplan Aspect  
      (Australia, Canada,
      Ireland, Malta, New
      Zealand, South
      Africa, UK, USA)
LAL Language and
      Leisure  
      (Canada, Cyprus,
      Ireland, England,
      South Africa, Spain,
      Switzerland, USA)
London Metropolitan
      University  
Malvern House
      College London  
Shakespeare College
St Clare's Oxford
Study Group
      (Australia, Canada,
      England, France,
      Germany, Ireland,
      Italy, New Zealand,
      South Africa, Spain,
      USA)
Queen Ethelburga's
      College  
Twin Group
      (Ireland, UK, USA)
University of Essex -
      International
      Academy

FRANCE
Alliance Française
      Paris Ile de France  
Universite de Paris
      Sorbonne  
SILC - Séjours
      Linguistiques  
      (England, France,
      Spain)

GERMANY
International House
      Berlin - Prolog  

JAPAN
Genki Japanese
      and Culture School  
Kai Japanese
      Language School  
Tamagawa
      International
      Language School  

MALAYSIA
Limkokwing
      University of Creative
      Technology  

MALTA
Clubclass Residential
      Language School  
Feltom Malta  
Malta Tourism
      Authority  
NSTS  

NEW ZEALAND
The University
      Of Auckland -
      Massey University  

SPAIN
Pamplona Learning
      Spanish Institute  

SWITZERLAND
EF Language
      Colleges Ltd  
      (Australia, Canada,
      China, Costa Rica,
      Ecuador, England,
      France, Germany,
      Italy, Malta, New
      Zealand, Singapore,
      South Africa, Spain,
      USA)

USA
Angelo State
      University  
Arizona State
      University  
Brown University  
inlingua Language
      Service Center  
Syracuse University
University of Arizona
University of
      California Riverside  
Zoni Language
      Centers  
      (Canada, USA)