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Status:
France 2008
The Status survey is a venture by Language Travel Magazine that aims to gather specific market data about all of the main language teaching markets in the world. Through our initiative, it is now possible to compare world market statistics.
If you would like to see the complete breakdown of data, please click here. Thanks to all the schools that contribute valuable data - confidentially - to help us produce this market information.
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| Key points |
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• Number of participating organisations in the France survey: 12
• Total number of students at the organisations in 2008: 8,548
• Total number of student weeks in 2008, estimated: 23,250
• Overall average length of stay in weeks: 2.7
• Average cost of a one-month course, excluding accommodation: €834 (US$1,100)
• Average cost of residential accommodation per week: €205 (US$270)
• Average cost of host family accommodation per week: €205 (US$270)
• Average commission paid on a language course: 17.5
• Three of the institutions profiled paid commission on accommodation
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| Means of recruiting students in France, 2008 |
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Intensity of study (hours studied per week) |
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Agents 55%
Internet 23%
Local bookings 5%
Other means 17%
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From 15 to 25 hours per week
Average = 18 hours
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Total marketing spend by sector in %
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Marketing budget by region (overall %)
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Agency costs 35%
Publicity costs 33%
Travel costs 22%
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W Europe 45%
C&E Europe 21%
Asia 13%
North America 8%
Latin America 7%
Australasia 3%
Africa 2%
Middle East 1%
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| Top student nationalities in France by student weeks, 2008 |
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1. Swiss 21%
2. Austrian 10.6%
3. German 9.5%
4. British 7.9%
5. Italian 5.2%
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6. Japanese 5.1%
7. Spanish 4.8%
8. Canadian 4%
9. Scandinavian & Finnish 3.5%
10. American 3%
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| Student numbers by age range |
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8-11 0%
12-15 8%
16-18 50%
19-24 18%
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25-30 10%
30-50 9%
50+ 5% |
| Observations |
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• There were noticeably fewer American students studying at French language schools in 2008, just three per cent compared with 12.6 per cent in 2007. Western Europeans, however, continue to monopolise the marketplace – seven of the top ten nationalities hailed from this world region in 2008 – with the Swiss leading the way with a 21 per cent share.
• Average length of stay was down from 5.6 weeks to just 2.7 weeks. |
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• Just five per cent of students recruited came via local bookings in 2008, compared with 21 per cent previously. Agent usage, however, increased this year, up 10 percentage points to 55 per cent. Twenty-three per cent of all new business sourced stemmed from the Internet.
• There was a marked increase in the number of 16-to-18 year olds studying in France, up from 13 per cent in 2007 to 50 per cent.
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Thank you to the following institutions for taking part in our Status survey: Alliance Française, Rouen; CILFA, Annecy-Le-Vieux; Ecole de Langues Europeennes Centre Hobson, Béziers; Ecole des Trois Ponts, Roanne; Ecole Suisse Internationale, Paris; French in Normandy, Rouen; Idiom, Nice; International Projects (IP), Biarritz; Langues Sans Frontieres (LSF), Montpellier; St Denis International School, Loches; Séjours Linguistiques (Silc), Angoulême; International House, Nice.
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Contact any advertiser in the this issue now
The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.
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