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June 2012 issue

Contents
News
News Round Up
Inside the industry
Advisor Survey
Secondary Focus 1
Secondary Focus 2
Tertiary Focus 1
Tertiary Focus 2
Vocational Focus
Direction
Special Report
Course Guide
Spotlight
Destination
Regional Focus
Market Analysis
Grapevine

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Military school attraction

Military schools in the USA are growing in popularity with overseas students as schools seek to diversify their international populations. Bethan Norris finds out more.


Military schools in the USA have a good reputation at home and overseas for producing high achieving, disciplined graduates, and parents and students from outside the USA are often attracted to their no-nonsense approach to educating teenagers.

Victor Traycey, Admission Counselor at Army and Navy Academy in Carlsbad, CA, says 24 per cent of the school’s population is from abroad and their largest overseas nationalities are Chinese, Taiwanese, Mexican, Russian and German. He explains, “The demand to study in the USA is very high in these countries. One could say that the aspects of leadership and character development are highly valued in these cultures. In addition, safety issues in Mexico have prompted many parents to send their sons to the USA.”

For many parents in the USA and overseas the view that military schools offer a distinct education and way of life that reflects the US military values of comradeship, discipline and cooperation is particularly attractive. Physical activities play a central part of the curriculum, and students are encouraged to develop leadership skills as well as high levels of self-discipline. Alisa Southwell, Director of Admissions at New York Military Academy (NYMA) in Cornwall-on-Hudson, NY, where 18 per cent of the student body is from overseas, says that the school is “dedicated to developing young leaders who have that competitive hunger and desire for success and fulfilment in college and in life”.

She adds, “One of the things that set NYMA apart from the normal college prep school is what we call our ‘real-life leadership lab’. Putting our cadets in positions of increased accountability and responsibility in the Cadet Corps, while at the same time requiring them to maintain a high level of academic and athletic participation, requires them to constantly improve their organisation, planning, time management and multi-tasking skills. We believe development in these critical areas gives our graduates a distinct advantage over others, as they transend into some of the more prestigious colleges and universities in America.”

Many students attending a military school in the USA have the long-term goal of pursuing a career in the US army, navy or airforce and in this case, attending such a school offers distinct advantages. Southwell says, “Our school continues to be designated as an Honor Unit with Distinction by the Department of the Army (DA) and enjoys a solid reputation as one of the nation’s leading institutions in the number of graduates attending the United States Military Academy at West Point, the United States Air Force Academy and the United States Naval Academy. We also have an excellent track record of cadets competing for and earning four-year Reserve Officer Training Corps (ROTC) college scholarships.”

However, despite the obvious links with the US military, graduates of military schools are expected to succeed in whatever career path they eventually follow. School representatives assert that the values instilled in students during their time at the school can help students in all areas of their future life. “The military structure helps students become focussed, disciplined, goal oriented and proactive,” says Nicoleta Freeman, International Admissions Officer at Riverside Military Academy in Gainesville, GA. “As a consequence, students succeed academically and personally. Our school focuses on academics and sports – a sound mind in a sound body – and the military aspect enhances each student’s potential.”

Many military schools in the USA run specific programmes geared towards international students attending the school full time or just for a few weeks in the summer. New York Military Academy offers a two-week intensive ESL programme in the summer for students with high academic goals. The ESL students not only experience practicum, literature and composition of the English language platform, they also have opportunities to visit four-to-six prestigious colleges and universities: Columbia, New York University, Princeton, Yale, Harvard, Massachusetts Institute of Technology and Boston University, to name a few.

Riverside Military Academy offers two summer ESL programmes, as well as support language classes for those following a full-time curriculum at the school. Freeman at the school adds that the institution works hard to integrate international students into the local community. “Families of current domestic students and local families sign up to ‘foster’ international students during weekends and holidays. Our international students not only feel welcome and receive that family-type of care, but learn about the American culture from within.”


Marketing overseas

Military schools report that they use an array of marketing methods to reach out to international students. Nicoleta Freeman, International Admissions Officer at Riverside Military Academy in Gainesville, GA, says that they use international recruiters, international visits by admissions and administrative staff and membership of The Association of Boarding Schools in order to increase their international profile. “We would like to increase our international diversity and we would like to start collaborating with agents/recruiters in Europe as well,” she says. “We are open to increasing our international students population from 20-to-30 per cent.”

Victor Traycey from Army and Navy Academy in Carlsbad, CA, says that developing their international student programme has also been placed high on the school’s agenda in recent years. “We hired a new Director of International Student Services a year ago to elevate and enhance our existing programme. We plan on attending other educational conferences around the world where we meet with agents, families and students. We would like to have 20-to-25 countries represented [by international students] and remain with 25 per cent of the student body.”

Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Study Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

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ASSOCIATIONS/GROUPS
English Australia
Fedele Spain
Groupement FLE
International House Spain
Languages Canada / Langues Canada
Quality English
Study Gold Coast
English Network (The)

ACCOMMODATION
Britannia Student Services
France Accommodation & Culture
Generation Estates
Sara's New York Homestay LLC

AUSTRALIA
English Australia
Lexis English
Study Gold Coast

CANADA
Braemar College
Coquitlam School District
ILSC - International Language Schools of Canada
Languages Canada / Langues Canada

CHILE
Latin Immersion

CHINA
iMandarin Language Training Institute

COSTA RICA
Intercultura Samara Language School
WAYRA Spanish Institute

CYPRUS
Language Conquests - EFL

ENGLAND
Accent Multilingual
Britannia Student Services
Cambridge Esol
Camp Beaumont
Clubclass Residential Language School
English Network (The)
Generation Estates
Interactive English
International House London
INTO University Partnerships
ISCis
Kaplan International Colleges
London Language Centre
London School of Business & Finance
London School of English
Malvern House London
NCUK
Oxford Royale Academy
Quality English
Queen Ethelburga's College
University of East Anglia
University of Essex - International Academy
Wimbledon School of English

EVENTS
Alphe Directors club
Alphe Miami
Fedele Spain
Quality English

EXAM BOARDS
Cambridge Esol
City and Guilds

FRANCE
Accent Français
CAVILAM
Ecole Suisse
French in Normandy
Groupement FLE
International House Nice
ILCF Institut Catholique de Paris
Langue Onze Toulouse
LSF Montpellier
Lyon Bleu
Paris Languese
Université d'été de Boulogne-sur-Mer

IRELAND
CES - Centre of English Studies

ITALY
culturforum

RUSSIA
Novamova

SOUTH AFRICA
LAL Cape Town

SPAIN
Fedele Spain
International House Spain
Inturjoven
Malaca Instituto

SWITZERLAND
EF Language Colleges Ltd.

TOURIST BOARDS
Malta Tourism Authority
Study Gold Coast

USA
Academia Language School
College of St Benedict & St John's University
ELS Language Centers
FLS International
Forest Ridge
Hargrave Military Academy
Madison ESL
Rennert
Riverside Military Academy
University of Arizona
University of California Berkeley
University of California San Diego
Zoni Language Centers

WALES
Gower College Swansea




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