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Contents - June 2005


Special Report:
Modern living
Given that accommodation is such an important and opinion-forming part of a student's stay in a foreign country, it hasn't always received the attention it deserves. However, agents are pointing out that their clients are becoming more demanding, and sometimes, a language school that can only offer the traditional host family accommodation option may be disregarded by their clients. Gillian Evans reports on the evolution of accommodation provision.


City Focus:
Auckland in New Zealand
The largest city in New Zealand, Auckland is still small enough for most students to feel at home very quickly. Its many outdoor activities and a rich Asian and European history make this city an exciting place for students, as Amy Baker discovers.



Destination:
California in the USA
The presence of a number of world renowned educational institutions in California make this state an attractive starting point for international students wanting to use their English for further studies in the country. Bethan Norris finds out more.



Opinion

Meeting the natives
As well as improving or perfecting their language skills overseas, language students always have another goal in mind when they embark on a language travel trip – to assimilate into the foreign environment and get to know the local way of life, people and culture.

Of course, these two aims go hand in hand and the better a student becomes at a language, the easier it is for them to interact with locals and integrate into the lifestyle. Similarly, the more they mix with locals, the faster their language acquisition becomes.

Language students want to be able to interact with locals and not just their classmates. Language teaching institutions that enable their clients to do this are bound to win out, as positive student feedback will translate into word-of-mouth recommendation from the students and guaranteed promotion from agencies.

One way of ensuring students meet local people is by organising activity classes that native speakers can also take part in. A number of the Irish providers in our Course Guide offering English plus courses do just that (page 31). Another way to achieve this is to ensure that students live in and around native students on campus or in residences.

According to our report on the evolution of accommodation, this is occuring more and more, as language schools realise they can sell the lifestyle associated with residential living. Study Group for one now offers rooms in a new residential accommodation block in London which is also used by the University of Greenwich (page 24). Other language schools are equally keen to promote their on-campus links, in Spain (page 25) and in the US study hotspot of California (pages 36-38).

As well as living alongside native young people, those language students on an academic preparation course can study alongside them too, if they choose to undertake their programme at a tertiary institution. While private language providers also have distinct study advantages, studying in appropriate academic surroundings to prepare for university life is definitely a good selling point (pages 18-19).

Specialised executive programmes also enable their clients to visit local companies, although their students may in fact be working in a local business already (page 37). This capacity to introduce students to local people and assure long-term students the possibility to integrate will become vital to schools' ongoing good relationships with agencies in the future.


Opinion
Meeting the natives

News
IAction bill to change US fortunes?
UK gov. to raise its expectations of industry
Record numbers of Koreans study overseas
Italy protects its language
500 Chinese students lose out in Paris
Malta accused of aiding illegal immigration

Travel News
CEC wants unilateral power in Europe
WTTC forecast good year ahead
United looks to China
Capacity boost on South America-Australia route

Agency News
Alphe gets intensive in Asia
ExpoBelta draws the crowds again
Gwea show grows

Agency Survey
China trials
This year's Agency Survey on China reveals a similar situation to last year, with stagnant market growth across the nine agencies that took part in our survey.

Feedback
France feedback
A varied nationality mix and high student satisfaction levels characterised this year's Feedback survey of French language students, although there was also a downward trend in agent bookings.

Course Guide
Language plus activities in Ireland
Language courses that also provide structured activities - be they sports-based or interest-led, such as cooking - are a popular choice for students wanting to combine language learning with a relaxing pastime.

Direction
A solid foundation
Many agents and educators report that demand is rising for academic preparation programmes, as the advantage gained by paying for better focused language preparation becomes increasingly apparent to students around the world. Jane Vernon Smith reports.

Spotlight
One-to-one in Germany
Many language teaching institutions in Germany can cater for the very specific demands of executives requiring specialised one-to-one tuition. We profile a range of courses available and find out more about what schools offer.

Status
UK 2004
The Status survey is a venture by Language Travel Magazine that aims to gather specific market data about all of the main language teaching markets in the world. Through our initiative, it is now possible to compare world market statistics.