June 2005 issue

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Agency Survey
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Status Survey

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Status: UK 2004

The Status survey is a venture by Language Travel Magazine that aims to gather specific market data about all of the main language teaching markets in the world. Through our initiative, it is now possible to compare world market statistics. 

If you would like to see the complete breakdown of data, including marketing spend per region and marketing budget analysis, and you are an agent (or a school that has completed or intends to complete the Status survey), please send us an email containing "Status survey web address" in the subject heading. We will then forward the web address to you.

Key points
No. of participating organisations in the UK survey: 26

Total no. of students at the organisations in 2004: 45,289

Total no. of student weeks in 2004, estimated: 362,312

Overall average length of stay in weeks: 8

Average cost of a one-month course, excluding accommodation: UK£895 (US$1,684)

Average cost of residential accommodation per week: UK£132 (US$248)

Average cost of host family accommodation per week: UK£122 (US$229)

Average commission paid on a language course: 17.5 per cent

Three institutions paid commission on accommodation (from 10 to 20 per cent)

*For currency conversion rate, see page 6.

Means of recruiting students in UK, 2004
Intensity of study (hours studied per week)
1. Agents 48%
2. Other means 25%
3. Local bookings 11%
4. Internet 16%
From 14 to 28
Overall average = 19

Top student nationalities in Canada by student weeks, 2004
Japanese 14%
Korean 8.6%
Chinese 8.3%
Italian 5.3%
Spanish 5.2%
Tawainese 4%
Russian 4%
Swiss 3.6%
German 3.1%
Colombian 2.6%

Student numbers by age range
8-11, 1%
12-15, 9%
16-18, 16%
19-24, 39%
25-30, 10%
31-50, 23%
51+, 2%

Many of the trends revealed in our previous Status survey (see LTM, July 2004, page 38) were unchanged this year. Notably, the proportion of students recruited via agencies is exactly the same at 48%.

Accommodation prices are similar to those recorded last year, while average tuition fees have increased by US$200.

Japan remains the primary source of students at UK language schools but Korea is now in number-two position, overtaking China. Swiss students have slipped

down the nationality league table, from third position to eighth position.

There were more participants in our survey this year, and many more student weeks represented. The average length of stay is only slightly lower than last year, at 8 weeks rather than 10.2 weeks average.

Thank you to the following institutions for taking part in our Status survey:
Anglia Polytechnic University, Chelmsford; Avalon School of English, London; Bell International, various; British Study Centres, London; Eckersley School of English, Oxford; Education aBc, Oxford; Embassy CES, various; Geos English Academy, Brighton & Hove; Harrogate Tutorial College, Harrogate; Home International, various; International Centre for English Language Studies, Oxford Brookes University, Oxford; Internexus, London; Live Language, Glasgow; Living English, Bristol; Manchester Academy of English, Manchester; Melton College, York; Redcliff Study Centre, Teignmouth; Regent Language Training, Brighton; St Clare's, Oxford; St George's Clubclass School of English, Worthing; Scarborough International School, Scarborough; Shane Global Language Centre, Hastings; Shane Global, London; Skola, London; Southampton City College, Southampton; The Terrace English Tuition, London.
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