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June 2006 issue

Contents
News
Travel News
Agency News
Agency Survey
Feedback
Direction
Special Report
Market Report
Course Guide
Spotlight
Destination
Regional Focus
Status

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New Zealand

Agent usage was high among students studying in New Zealand this year, with agent advice playing an important role in deciding where to study, ahead of other considerations such as cost and location.


New Zealand feedback at a glance
Total number of students: female 107, male 86, (unknown 5) 198

Average age in years: 24.9

Average length of programme in weeks: 14.2

Average number of students in class: 9.2

Average number of hours of language tuition per week: 23.1

% of students who found their course through an agent: 52

% of students who booked through an agent or adviser: 73

% of students who had been on another lang. programme: 21

% of students who would recommend their school: 91


Respondents by world region of origin Top nationalities
W Europe (32%)
Asia (62%)
C & E Europe (2%)
Middle East (1%)
C & S America (9%)
Unknown (2%)
1. Japanese (26%)
2. Korean (18%)
3. Swiss (9%)
4. Chinese (8%)
5. German (6%)
6. French (5%)
6. Thai (5%)
8. Brazilian (4.5%)
9. Argentinian (3%)
10. Taiwanese (1.5%)

In my class there are... How will you use your English in the future?
Too many students (8%)
Too many students of my nationality (15%)
Too many students from one other countries (12%)
None of these (63%)
Unknown (2%)
Coll. study in New Zealand (9%)
College study elsewhere (16%)
College study at home (13%)
Current or fututre work (50%)
For pleasure only (11%)
Unknown (1%)

How did you find your programme? Standard of the teaching
It was recommended by an agent (52%)
It was recommended by a friend/relative (24%)
II found it on the Internet (17%)
I saw it advertised (6%)
No reply (1%)
Excellent (65%)
Good (32%)
Unknown (3%)

Standard of your academic programme Standard of your accommodation
Excellent (21%)
Good (53%)
Satisfactory (16%)
Unknown (10%)
Excellent (29%)
Good (31%)
Satisfactory (22%)
Poor (5%)
Unsatisfactory (3%)
Unknown (10%)

Standard of your social programme? What is your accomodation while in New Zealand?
Excellent (16%)
Good (51%)
Satisfactory (19%)
Poor (3%)
Unsatisfactory (1%)
Unknown (10%)
Host family (61%)
Residential/single room (18%)
Residential/dormitory (7%)
Other (13%)
No reply (1%)

Did you book your course through an agent or an educational adviser?
Yes (73%)
No (26%)
Unknown (1%)

Before looking for your course, did you know where you wanted to study?
Country
Yes (73%)
No (21%)
Unknown (6%)
City/town
Yes (60%)
No (35%)
Unknown (5%)
School
Yes (36%)
No (59%)
Unknown (5%)


Student nationality
It has been noted in the past that New Zealand language schools were heavily reliant on the Chinese student market – however, as other market analysis has revealed, our Feedback survey of New Zealand proves a move away from this trend towards a more even distribution of student nationalities, as the Chinese market has shrunk. Chinese students were knocked off their top position to fourth place this year, making up just eight per cent of the student body, compared with 21 per cent in last year's survey (see Language Travel Magazine, March 2005, pages 16-17). Asian students, particularly those from Japan and Korea however, remained the most numerous, representing the most important world region of origin overall. However, student numbers from Central and Latin America increased this year, up from two per cent to nine per cent, and, overall, 29 different nationalities were represented, up from 23 last year.

Student motivation
This year, more students intended to go on to further studies at another English speaking country (16 per cent) rather than in New Zealand (nine per cent), which is a change from last year when 30 per cent of students intended to stay in New Zealand and just nine per cent were planning to study elsewhere. Motivations for language learning continued to be fairly evenly spread between immediate study plans, either at home, in New Zealand or in another country, or future work prospects. However, a larger number of students (11 per cent) were studying English in New Zealand for pleasure only, compared with last year (six per cent). While longer-term programmes of seven weeks or over were definitely the norm, reflecting serious career or study goals, a notable 24 per cent of students were staying in New Zealand for less than six weeks, one-third of whom were from Japan.

Student enrolment
A very high percentage of students (72 per cent) booked through an agent this year although only 52 per cent actually found their courses through an agency. Important factors influencing students' decisions about where to study included the price, location and nationality mix at the school, while one student added that they chose their school because it was easy to book over the Internet. The majority of students (73 per cent) knew which city they wanted to study in before seeking agency advice, although this went down to 36 per cent when it came to knowing which school.

Standard of the schools
Overall, standards at New Zealand schools were very high, with the teachers and academic programme receiving the highest satisfaction rates among students. Average class sizes were quite low at 9.2 students and 80 per cent of all classes consisted of 10 or fewer students. Of those who said that there were too many students of their own nationality in the classroom, one third were from Japan.

Living in New Zealand
Aspects of New Zealand that students particularly liked included the language, countryside and people. With the average cost of one week's language tuition and accommodation given as NZ$463 (US$294), 44 per cent of respondents found New Zealand to be more expensive than their own countries, while a further 40 per cent thought costs were the same as at home.


Thank you to the following schools for participating in our survey: AIS St Helens, Auckland; Alpha Educational Institute, Christchurch; Aspect ILA, Auckland; Aspiring Language Institute, Christchurch; Christchurch College of English, Christchurch; Coromandel Outdoor Language Centre, Whitianga; CPIT, Christchurch; Crown English Language Academy, Auckland; Dominion English Schools, Auckland, Christchurch; Edenz Languages, Auckland; Eurocentres, Auckland; Kaiapoi High School, Kaiapoi; Language School New Zealand, Christchurch; Languages International, Auckland; Massey University English Language Center, Auckland; Rotorua English Language Academy, Rotorua; Taupo Language, Taupo; Southern Lakes English College, Queenstown; Worldwide School of English, Auckland.

Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company
Country
Telephone

Email


ASSOCIATIONS/
GROUPS
AAIEP
Education New
       Zealand Trust
English Australia
English UK
Feltom
Turlingua -
       Consortium of
       Language Travel
       and Tourism

INSURANCE COMPANIES
Interglobal Limited

WORKSHOPS/EXPOS
Alphe Agent
       Workshops
English Australia
ICEF

TOURIST BOARDS
Malta Tourism
       Authority

AUSTRALIA
English Australia

CHINA
Mandarin House

ENGLAND
Active Learning
Aspect (Australia,
       Canada, England,
       France, Germany,
       Ireland, Malta,
       New Zealand,
       Scotland, South
       Africa, Spain, USA)
Bell International
       (Malta, UK)
Bristol Language
       Centre
Ceran Languages
       Ltd. (Belgium,
       England, France,
       Spain)
Concorde
       International
       (Argentina,
       Australia, Canada,
       England, France,
       Germany, Greece,
       Hawaii, Ireland,
       Italy, Malta, New
       Zealand, Russia,
       Scotland, Spain,
       Sweden, USA)
Eden House College
English Language
       Centre Bristol
King Street College
LAL Language and
       Leisure (England,
       Malta, South Africa,
       USA)
Languages Out
       There (England,
       Germany, Ireland,
       Italy, Spain)
Malvern House
Langbourne College
Queen Ethelburga's
       College
Regency College
Shane Global
       Language Centres
       (England, New
       Zealand, South
       Africa)
Study Group
       (Australia, Canada,
       England, France,
       Germany, Ireland,
       Italy, New Zealand,
       South Africa, Spain,
       USA)
Westminster
       Kingsway College

FRANCE
Accent Français
Centre d'Etude des
       Langues de
       Saint-Malo
French in Normandy
Institut Français
       Riéra

GERMANY
Eurasia Institute
Lichtenberg Kolleg
       E.V.
Prolog- International
       House Berlin
Teikyo University
       Berlin Campus

IRELAND
Celtic School of
       Languages

JAPAN
Tokyo World
       Language School

MALTA
Feltom
Lingua Time
Malta Tourism
       Authority

NEW ZEALAND
Education New
       Zealand Trust
Languages
       International

RUSSIA
Liden & Denz
       Language Centre

SCOTLAND
Live Language

SOUTH AFRICA
International House
       - Durban

SPAIN
Turlingua -
       Consortium of
       Language Travel
       and Tourism

SWITZERLAND
EF Language
       Colleges Ltd
       (Australia, Canada,
       China, Ecuador,
       England, France,
       Germany, Ireland,
       Italy, Malta, New
       Zealand, Russia,
       Scotland, Spain,
       USA)
Eurocentres
       International
       (Australia, Canada,
       England, France,
       Germany, Italy,
       Japan, New
       Zealand, Russia,
       Spain, Switzerland,
       USA)

USA
American Language
       Communication
       Center
Ashland University
California State
       University San
       Marcos
Columbia University
Kaplan Educational
       Centers (Canada,
       England, USA)
University of
       Nevada Reno
University of West
       Florida
Western Michigan
       University
Zoni Language
       Centers

WALES
Coleg Glan Hafren