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June 2006 issue

Contents
News
Travel News
Agency News
Agency Survey
Feedback
Direction
Special Report
Market Report
Course Guide
Spotlight
Destination
Regional Focus
Status

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Status: UK 2005

The Status survey is a venture by Language Travel Magazine, which gathers specific market data about all of the main language teaching markets in the world. For the first time, it is possible to compare world market statistics. 

If you would like to see the complete breakdown of data, including marketing spend per region and marketing budget analysis, and you are an agent (or a school that has completed or intends to complete the Status survey), please send us an email containing 'Status survey web address' in the subject heading. We will then forward the web address to you.

Key points
No. of participating organisations in the UK survey: 35

Total no. of students at the organisations in 2005: 57,659

Total no. of student weeks in 2005, estimated: 461,272

Overall average length of stay in weeks: 8

Average cost of a one-month course, excluding accommodation: UK£764 (US$1,364)

Average cost of residential accommodation per week: UK£138 (US$246)

Average cost of host family accommodation per week: UK£121 (US$216)

Average commission paid on a language course: 20 per cent (from 10 to 30)

Two institutions paid commission on accommodation (of 15 or 20 per cent)

*For currency conversion rate, see page 7.

Means of recruiting students in the UK, 2005
Intensity of study (hours studied per week)
Agents 61%
Other means 22%
Local bookings 5%
Internet 12%
From 15 to 23
Overall average = 18.2


Top student nationalities in UK by student weeks, 2005
Italian 14.4%
Korean 10.7%
Japanese 9.9%
Spanish 7.9%
Swiss 6.3%
Chinese 4.5%
French 4.3%
Russian 4.1%
Brazilian 3.6%
Turkish 3.2%

Student numbers by age range
8-11, 5.5%
12-15, 23%
16-18, 19%
19-24, 25%
25-30, 14%
31-50, 11%
51+, 2.5%

Observations
The nationality profile across UK language schools has changed, compared with the results of our 2004 survey (see LTM June 2005, page 44). Italians are far more important in this survey in number-one position, up from fourth place, while Japanese were relegated to third position. Koreans stayed in second place and Chinese were also less important - now in sixth position only.

This survey represented a larger canvass group than in our previous

survey but the overall average length of stay remained unchanged at 8 weeks. Prices were almost identical for accommodation too, while tuition costs had dropped slightly in this survey.

Agency-led student recruitment accounted for 61% of all student enrolments in 2005, which is in fact a rise on the 48% figure recorded last year.

A wider overall age range of students was recorded.


Thank you to the following institutions for taking part in our Status survey:

Accent Languages, St Peter Port, Guernsey; Aspect College, Oxford; Avalon School of English Ltd, London; Bath Spa University, Bath; Bell International, Cambridge; The Bury Language School, Bury St Edmunds; Colchester Institute, Colchester; EAC Language Centres (UK) Ltd, various; Ealing, Hammersmith and West London College, London; Embassy CES, various; Education aBc, Oxford; Exsportise, West Sussex; The English Language Centre, Bristol; Eurocentres, various; The Exeter Academy, Exeter; Foyle Language School, Derry, NI; Geos English Academy, Brighton & Hove; Hampstead School of English, London; Harrogate Tutorial College, Harrogate; Heart of England Language School, Leamington Spa; International Centre for English Language Studies, Oxford Brookes University, Oxford; International House, Torquay; Internexus, Regents College, London; Langbourne College, Bournemouth; Languages (Out There!), London; Manchester Academy of English, Manchester; SGLC (Hastings), St Leonards-on-Sea; St Giles International, various; St Peter School of English, Canterbury; Shane Global, London; Skola - English in London, London; Taunton International Study Centre, Taunton; The Terrace English Tuition, London; The Language Centre, University of the Arts, London; University of Edinburgh Institute for Applied Language Studies.

Status Survey statistics are based on figures supplied by a selection of individual schools. Not all survey respondents answered every question in the survey. Figures are, in some cases, rounded up or down to the nearest whole. All information is treated with the strictest confidence.

Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company
Country
Telephone

Email


ASSOCIATIONS/
GROUPS
AAIEP
Education New
       Zealand Trust
English Australia
English UK
Feltom
Turlingua -
       Consortium of
       Language Travel
       and Tourism

INSURANCE COMPANIES
Interglobal Limited

WORKSHOPS/EXPOS
Alphe Agent
       Workshops
English Australia
ICEF

TOURIST BOARDS
Malta Tourism
       Authority

AUSTRALIA
English Australia

CHINA
Mandarin House

ENGLAND
Active Learning
Aspect (Australia,
       Canada, England,
       France, Germany,
       Ireland, Malta,
       New Zealand,
       Scotland, South
       Africa, Spain, USA)
Bell International
       (Malta, UK)
Bristol Language
       Centre
Ceran Languages
       Ltd. (Belgium,
       England, France,
       Spain)
Concorde
       International
       (Argentina,
       Australia, Canada,
       England, France,
       Germany, Greece,
       Hawaii, Ireland,
       Italy, Malta, New
       Zealand, Russia,
       Scotland, Spain,
       Sweden, USA)
Eden House College
English Language
       Centre Bristol
King Street College
LAL Language and
       Leisure (England,
       Malta, South Africa,
       USA)
Languages Out
       There (England,
       Germany, Ireland,
       Italy, Spain)
Malvern House
Langbourne College
Queen Ethelburga's
       College
Regency College
Shane Global
       Language Centres
       (England, New
       Zealand, South
       Africa)
Study Group
       (Australia, Canada,
       England, France,
       Germany, Ireland,
       Italy, New Zealand,
       South Africa, Spain,
       USA)
Westminster
       Kingsway College

FRANCE
Accent Français
Centre d'Etude des
       Langues de
       Saint-Malo
French in Normandy
Institut Français
       Riéra

GERMANY
Eurasia Institute
Lichtenberg Kolleg
       E.V.
Prolog- International
       House Berlin
Teikyo University
       Berlin Campus

IRELAND
Celtic School of
       Languages

JAPAN
Tokyo World
       Language School

MALTA
Feltom
Lingua Time
Malta Tourism
       Authority

NEW ZEALAND
Education New
       Zealand Trust
Languages
       International

RUSSIA
Liden & Denz
       Language Centre

SCOTLAND
Live Language

SOUTH AFRICA
International House
       - Durban

SPAIN
Turlingua -
       Consortium of
       Language Travel
       and Tourism

SWITZERLAND
EF Language
       Colleges Ltd
       (Australia, Canada,
       China, Ecuador,
       England, France,
       Germany, Ireland,
       Italy, Malta, New
       Zealand, Russia,
       Scotland, Spain,
       USA)
Eurocentres
       International
       (Australia, Canada,
       England, France,
       Germany, Italy,
       Japan, New
       Zealand, Russia,
       Spain, Switzerland,
       USA)

USA
American Language
       Communication
       Center
Ashland University
California State
       University San
       Marcos
Columbia University
Kaplan Educational
       Centers (Canada,
       England, USA)
University of
       Nevada Reno
University of West
       Florida
Western Michigan
       University
Zoni Language
       Centers

WALES
Coleg Glan Hafren