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June 2010 issue

Contents
News
Agency News
Agency Survey
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Market Report
Direction
Special Report
Course Guide
Spotlight
Destination
Regional Focus
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Junior programmes in Australia


Language schools providing junior programmes in Australia are increasingly attracting parents and students worldwide. Cherrelle Haroo reports.

Junior English language programmes at Australian language schools are an attractive option for parents, students and agents across the world because of their offer of various exciting activities, picturesque landscapes to explore, warm weather all year-round and secure junior campus locations.

Like several of our respondents, Sheryl Jackson from Kaplan International College in Cairns, QLD, is passionate about her school location. She says, “Queensland has everything from tropical rainforests, the Great Barrier Reef, the outback to indigenous cultural centres and animal parks making Cairns a safe city that offers an array of adventures.”

Nathan Evans, General Manager at Shafston International College in Brisbane, QLD, says that their focus on security, service and flexibility has led to a consistently high demand for their junior course offerings, with approximately 1,000 students signing up each year. “[Our] junior programmes are tailored to each client’s needs in the three main areas of accommodation, tuition and activities,” he says.

Ian Pratt from Global Village English Centres in Noosa and Byron Bay, QLD, agrees that offering “individual programmes such as TAP (Teen Activity Programme) surfing”, can create significant interest among students. Although, he adds, “There is no doubt that our resort locations are the biggest draw card for our students.”

Agents in partnership with Australian language schools offering junior programmes are mainly concerned with safety and equally this is a priority for schools. Michael O’Grady, Director of Byron Bay English Language School, says the small town location of Byron Bay heightens safety aspects for students. For Global Village, having two of their campuses located on beach resorts means that students have everything they need for leisure time within walking distance. “Our locations offer complete safety,” says Pratt. “Here, students are within walking or riding distance of their homestay.”

Kimberly Taylour from Navitas and Fiona Davidson from Ability Education, which are both located in Sydney, NSW, feel that reputation has been key to the evolvement of their junior programmes. Taylour says Navitas “has a reputation for excellence in teaching academic English”. She continues, “We pride ourselves in consistently offering the highest levels of customer care and service, which makes us a trusted provider of such courses.”

Davidson adds that their PSP (Primary School Preparation) English language course seems to be the only one of its kind in Sydney. “It is great for kids who are here with their parents on holiday or business,” she says, and the steady rise in demand for this specialised course proves parents’ recognition of this.

Michael Bartlett from All Saints Anglican School on the Gold Coast, QLD, observes that through agents, exhibitions and by word-of-mouth, junior programmes are most likely to attract students from East Asia. Whereas at Global Village, French, Italian and Spanish students make up “the strongest part of the juniors market”, observes Pratt. Throughout Australia, junior courses attract students from a wide range of world regions, including the Middle East, South America, Japan, Korea and China.

The majority of Australian language schools offering junior programmes designate homesickness and culture shock as a predominant problem among junior students. Jackson explains that this is to be expected as “most of the juniors are first-time travellers”.

Other unavoidable issues associated with junior provision include ensuring students’ wellbeing and safety in accommodation as well as maintaining contact with guardianship providers. However, Evans says that any problems usually get ironed out after providing programmes in this sector for a few years.

In most instances, Australia is a long distance from a students’ home country. However, Pratt says this does not necessarily deter parents from sending their child there for study purposes. He says, “Parents are now far more willing to send their children to long-haul destinations such as Australia,” adding that commitment, specialist staff and a marketing focus will help secure continued development in this sector.

  For Byron Bay English Language School, promoting junior courses via the Internet, fairs and workshops have so far proved successful while O’Grady notes there has been a slow but steady increase in course popularity. Overall, Australian language schools are positive about the development of junior provision. Evans states, “Through the difficult times of SARS and swine flu, Shafston has continued to have growth in these programmes.”


Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company
Country

Telephone

Email


ASSOCIATIONS/GROUPS
Feltom Malta  
International House
      World Organisation  
Quality English  

EVENTS
Alphe Conferences  

EXAM BOARDS
IELTS  
Pearson Education  

INSURANCE PROVIDERS
Dr. Walter GmbH  

SERVICES
InTouch  
LTM Digital  

TOURIST BOARDS
Malta Tourism
      Authority  

AUSTRALIA
Ability Education  

CANADA
College of New
      Caledonia  
CSLI  
ECSL  
ILSC - International
      Language Schools
      of Canada  
International House
      Vancouver  
Point 3 Language
      Center  
Red Leaf
      Student Programs  
Richmond School
      District #38  
Stewart College
      of Languages  
Vancouver English
      Centre  

ENGLAND
Anglolang Academy
      of English 
Beet Language
      Centre  
Cambridge Academy
      Of English  
Cambridge Education
      Group  
Capital School of
      English  
Choices  
Churchill House  
Devon School Of
      English  
Discovery Summer
Eastbourne School
      Of English  
Eckersley Oxford
English Language
      Centre Brighton &
      Hove
Excel English
Frances King School
      of English
ILS English
Kaplan Aspect
      (Australia, Canada,
      Ireland, Malta, New
      Zealand,South Africa,
      UK, USA)
Kings Colleges
      (Prime Education)  
Lake School of
      English  
LAL Language
      Centres  
      (Canada, Cyprus,
      Ireland, England,
      South Africa,
      Spain, Switzerland,
      USA)
Lewis School of
      English  
Liverpool
      International
      Language Academy
Living Learning
      English  
(The) London School
      of English  
Malvern House
      College London  
Millfield English
      Language Holiday
      Courses  
Queen Ethelburga's
      College  
Shakespeare
      College  
Southbourne School
       of English  
Study Group  
      (Australia, Canada,
      England, France,
      Germany, Ireland,
      Italy, New Zealand,
      South Africa, Spain,
      USA)
Thames Valley
      Summer Schools  
Twin Group  
University of
      Essex -
      International
      Academy  
Wickham Court
      School  
Wimbledon School
      of English  

FRANCE
Alliance Française
      Paris Ile de France 
Home Language
      International  
      (Australia, Brazil,
      Canada, China,
      Czech Republic,
      Denmark, England,
      Egypt, Finland,
      France, Greece,
      Netherlands, Hungary,
      Ireland,Italy,Japan,
      Scotland, South Africa,
      Spain, Malta, New
      Zealand, Norway,
      Poland, Portugal,
      Switzerland, United
      Arab Emirates, USA,
      Wales)
Université de
      Paris Sorbonne  

GERMANY
International House
      Berlin - Prolog  

IRELAND
ATC Language and
      Travel  
Atlantic Language
      Galway  
Cork English
      College  
The Linguaviva
      centre  

MALTA
Clubclass Residential
      Language School  
EC English Language
      Centre  
      (England, Malta, South
      Africa, USA)
Global Village English
      Centre  

NEW ZEALAND
Rotorua English
      Language Academy
      (RELA)  
Worldwide School
      of English  

SOUTH AFRICA
Interlink School of   
      
Languages  

SPAIN
Choices International
      Work Experience 
Malaca Instituto -
      Club Hispanico SL
Malaga Si  
Pamplona Learning
      Spanish Institute  

SWITZERLAND
EF Language
      Colleges Ltd  
      (Australia, Canada,
      China, Costa Rica,
      Ecuador, England,
      France, Germany,
      Italy, Malta, New
      Zealand, Russia,
      Spain, Switzerland,
      USA)

USA
Boston School of
      Modern Languages  
California School
       of English  
California State
      University Chico  
California State
      University Long
      Beach  
California State
      University San
      Marcos  
ELS Language
      Centers  
International House
      San Diego  
San Diego State
      University  
University of
      California Berkeley
      Extension  
University of
      California Riverside  
University of
      California San
      Diego  
Zoni Language
      Centers  
      (Canada, USA)




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