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June 2010 issue

Contents
News
Agency News
Agency Survey
Feedback
Market Report
Direction
Special Report
Course Guide
Spotlight
Destination
Regional Focus
Status

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Status:
France 2009

The Status survey is a venture by Language Travel Magazine that aims to gather specific market data about all of the main language teaching markets in the world. Through our initiative, it is now possible to compare world market statistics. 
 
If you would like to see the complete breakdown of data, please click here. Thanks to all the schools that contribute valuable data - confidentially - to help us produce this market information.

Key points

• Number of participating organisations in France survey: 12
• Total number of students at the organisations in 2009:
18,477
• Total number of student weeks in 2009, estimated:
57,279
• Overall average length of stay in weeks:
3.1
• Average cost of a one-month course, excluding
accommodation:
892 (US$1,209)
• Average cost of residential accommodation per week:
197 (US$267)
• Average cost of host family accommodation per week:
235 (US$318)
• Average commission paid on a language course: 17.5
• Two of the institutions profiled paid commission on
accommodation


Means of recruiting students in France 2009 Intensity of study (hours studied per week)

Agents 60%
Internet 19%
Local bookings 7%
Other means 14%

From 10 to 24 hours per week

Average = 16 hours


Total marketing spend by sector in %
Marketing budget by region (overall %)

Agency costs 31%
Publicity costs 35%
Travel costs 34
%

W Europe 36%
C&E Europe 21%
Asia 14%
Latin America 13%
N America 10%
Australasia 3%
Middle East 2%
Africa 1%


Top student nationalities in France by student weeks, 2009

1. German 9%
2. Swiss 8%
3. British 7.5%
4. Japanese 7%
5. American 7%

6. Italian 7%
7. Spanish 5%
8. Scandinavian/Finnish 3%
9. Irish 3%
10. Russian 3%


Student numbers by age range

8-11        1%
12-15      12%
16-18      32%
19-24      29%

25-30      19%
30-50      6%
50+          2%

Observations
• A noticeable trend in this year’s Status survey on France, when compared with the results of last year’s survey, is an increase in the age of students (see LTM, June 2009, page 52). Last year 58 per cent of students were aged 18 or under, while this year this figure had dropped to 44 per cent.

• Top nationalities were also more evenly spread this year with the largest nationality, German, making up no more than nine per cent of the total student body. Last year, Swiss students made up 21 per cent of total student numbers while this year this number had decreased to eight per cent. However, it should be noted that four school’s did not share statistics on student nationality.

• Agent usage among students in France increased this year with 60 per cent of them using agents when enroling at their school. Last year this figure was 55 per cent. Internet usage was slightly down from 23 per cent to 19 per cent, while local bookings were up from five per cent to seven per cent.


Thank you to the following institutions for taking part in our Status survey:
Accent Francais, Montpellier; Alliance Française, Nice; Créa-Langues, Moustiers Ste Marie; French in Normandy, Rouen; Home Language International, Monaco; Institut de Touraine, Tours; Institut Linguistique Adenet, Montpellier; International House Nice, Nice; IP International Projects, various; LSF, Montpellier; SILC - Séjours Linguistiques, Angoulême; AGISEFE - Université de Savoie (ISEFE), Chambery.

Status Survey statistics are based on figures supplied by a selection of individual schools. Not all survey respondents answered every question in the survey. Figures are, in some cases, rounded up or down to the nearest whole. All information is treated with the strictest confidence.

Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company
Country

Telephone

Email


ASSOCIATIONS/GROUPS
Feltom Malta  
International House
      World Organisation  
Quality English  

EVENTS
Alphe Conferences  

EXAM BOARDS
IELTS  
Pearson Education  

INSURANCE PROVIDERS
Dr. Walter GmbH  

SERVICES
InTouch  
LTM Digital  

TOURIST BOARDS
Malta Tourism
      Authority  

AUSTRALIA
Ability Education  

CANADA
College of New
      Caledonia  
CSLI  
ECSL  
ILSC - International
      Language Schools
      of Canada  
International House
      Vancouver  
Point 3 Language
      Center  
Red Leaf
      Student Programs  
Richmond School
      District #38  
Stewart College
      of Languages  
Vancouver English
      Centre  

ENGLAND
Anglolang Academy
      of English 
Beet Language
      Centre  
Cambridge Academy
      Of English  
Cambridge Education
      Group  
Capital School of
      English  
Choices  
Churchill House  
Devon School Of
      English  
Discovery Summer
Eastbourne School
      Of English  
Eckersley Oxford
English Language
      Centre Brighton &
      Hove
Excel English
Frances King School
      of English
ILS English
Kaplan Aspect
      (Australia, Canada,
      Ireland, Malta, New
      Zealand,South Africa,
      UK, USA)
Kings Colleges
      (Prime Education)  
Lake School of
      English  
LAL Language
      Centres  
      (Canada, Cyprus,
      Ireland, England,
      South Africa,
      Spain, Switzerland,
      USA)
Lewis School of
      English  
Liverpool
      International
      Language Academy
Living Learning
      English  
(The) London School
      of English  
Malvern House
      College London  
Millfield English
      Language Holiday
      Courses  
Queen Ethelburga's
      College  
Shakespeare
      College  
Southbourne School
       of English  
Study Group  
      (Australia, Canada,
      England, France,
      Germany, Ireland,
      Italy, New Zealand,
      South Africa, Spain,
      USA)
Thames Valley
      Summer Schools  
Twin Group  
University of
      Essex -
      International
      Academy  
Wickham Court
      School  
Wimbledon School
      of English  

FRANCE
Alliance Française
      Paris Ile de France 
Home Language
      International  
      (Australia, Brazil,
      Canada, China,
      Czech Republic,
      Denmark, England,
      Egypt, Finland,
      France, Greece,
      Netherlands, Hungary,
      Ireland,Italy,Japan,
      Scotland, South Africa,
      Spain, Malta, New
      Zealand, Norway,
      Poland, Portugal,
      Switzerland, United
      Arab Emirates, USA,
      Wales)
Université de
      Paris Sorbonne  

GERMANY
International House
      Berlin - Prolog  

IRELAND
ATC Language and
      Travel  
Atlantic Language
      Galway  
Cork English
      College  
The Linguaviva
      centre  

MALTA
Clubclass Residential
      Language School  
EC English Language
      Centre  
      (England, Malta, South
      Africa, USA)
Global Village English
      Centre  

NEW ZEALAND
Rotorua English
      Language Academy
      (RELA)  
Worldwide School
      of English  

SOUTH AFRICA
Interlink School of   
      
Languages  

SPAIN
Choices International
      Work Experience 
Malaca Instituto -
      Club Hispanico SL
Malaga Si  
Pamplona Learning
      Spanish Institute  

SWITZERLAND
EF Language
      Colleges Ltd  
      (Australia, Canada,
      China, Costa Rica,
      Ecuador, England,
      France, Germany,
      Italy, Malta, New
      Zealand, Russia,
      Spain, Switzerland,
      USA)

USA
Boston School of
      Modern Languages  
California School
       of English  
California State
      University Chico  
California State
      University Long
      Beach  
California State
      University San
      Marcos  
ELS Language
      Centers  
International House
      San Diego  
San Diego State
      University  
University of
      California Berkeley
      Extension  
University of
      California Riverside  
University of
      California San
      Diego  
Zoni Language
      Centers  
      (Canada, USA)




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