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Status:
France 2009
The Status survey is a venture by Language Travel Magazine that aims to gather specific market data about all of the main language teaching markets in the world. Through our initiative, it is now possible to compare world market statistics.
If you would like to see the complete breakdown of data, please click here. Thanks to all the schools that contribute valuable data - confidentially - to help us produce this market information.
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| Key points |
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• Number of participating organisations in France survey: 12
• Total number of students at the organisations in 2009: 18,477
• Total number of student weeks in 2009, estimated: 57,279
• Overall average length of stay in weeks: 3.1
• Average cost of a one-month course, excluding
accommodation: €892 (US$1,209)
• Average cost of residential accommodation per week:
€197 (US$267)
• Average cost of host family accommodation per week:
€235 (US$318)
• Average commission paid on a language course: 17.5
• Two of the institutions profiled paid commission on
accommodation
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| Means of recruiting students in France 2009 |
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Intensity of study (hours studied per week) |
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Agents 60%
Internet 19%
Local bookings 7%
Other means 14%
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From 10 to 24 hours per week
Average = 16 hours
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Total marketing spend by sector in %
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Marketing budget by region (overall %)
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Agency costs 31%
Publicity costs 35%
Travel costs 34%
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W Europe 36%
C&E Europe 21%
Asia 14%
Latin America 13%
N America 10%
Australasia 3%
Middle East 2%
Africa 1%
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| Top student nationalities in France by student weeks, 2009 |
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1. German 9%
2. Swiss 8%
3. British 7.5%
4. Japanese 7%
5. American 7%
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6. Italian 7%
7. Spanish 5%
8. Scandinavian/Finnish 3%
9. Irish 3%
10. Russian 3%
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| Student numbers by age range |
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8-11 1%
12-15 12%
16-18 32%
19-24 29%
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25-30 19%
30-50 6%
50+ 2% |
| Observations |
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| • A noticeable trend in this year’s Status survey on France, when compared with the results of last year’s survey, is an increase in the age of students (see LTM, June 2009, page 52). Last year 58 per cent of students were aged 18 or under, while this year this figure had dropped to 44 per cent.
• Top nationalities were also more evenly spread this year with the largest nationality, German, making up no more than nine per cent of the total student body. Last year, Swiss students made up 21 per cent of total student numbers while this year this number had decreased to eight per cent. However, it should be noted that four school’s did not share statistics on student nationality.
• Agent usage among students in France increased this year with 60 per cent of them using agents when enroling at their school. Last year this figure was 55 per cent. Internet usage was slightly down from 23 per cent to 19 per cent, while local bookings were up from five per cent to seven per cent.
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Thank you to the following institutions for taking part in our Status survey:
Accent Francais, Montpellier; Alliance Française, Nice; Créa-Langues, Moustiers Ste Marie; French in Normandy, Rouen; Home Language International, Monaco; Institut de Touraine, Tours; Institut Linguistique Adenet, Montpellier; International House Nice, Nice; IP International Projects, various; LSF, Montpellier; SILC - Séjours Linguistiques, Angoulême; AGISEFE - Université de Savoie (ISEFE), Chambery.
Status Survey statistics are based on figures supplied by a selection of individual schools. Not all survey respondents answered every question in the survey. Figures are, in some cases, rounded up or down to the nearest whole. All information is treated with the strictest confidence.
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Contact any advertiser in the this issue now
The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.
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