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March 2002 issue

Contents
News
Travel News
Agency News
Agency Survey
Feedback
Special Report
Market Report
Direction1
Course Guide
Q&A
Destination
City Focus
Status

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Status: Canada 2000

Thank you to the following schools for taking part in our Status survey:

Canadian College of English Language, Vancouver, BC; Canadian English Center, Vancouver, BC; Canadore College, North Bay, ONT; Carleton University, School of Linguistics and Applied Language Studies, Ottawa, ONT; College Platon, Montreal, QB; Comox Valley International College, Comox, BC; Dorset College, Vancouver, BC; English Seminar, Toronto, ONT; Focus International, Calgary, AB; Geos Language Academy, Halifax, NS; Geos Language Academy, Montreal, QB; Heartland International, Winnipeg, MB; International Centre for Students, University of Lethbridge, Lethbridge, AB; International Language Centre of Canada, Etodicoke, ONT; Jigsaw International Language Academy, Toronto, ONT; King's Canada School of English, Victoria, BC; Languages International, Toronto, ONT; Language Studies Canada, various; MWS Student Camps International, Toronto, ONT; Pan Pacific College, Vancouver, BC; Smith English School, Edmonton, AB; Study Abroad Canada Inc., Albany, PEI; Vancouver Community College, Vancouver, BC; Vanwest College, Vancouver, BC


Status Survey statistics are based on figures supplied by a selection of individual schools. Not all survey respondents answered every question in the survey. Figures are, in some cases, rounded up or down to the nearest whole. All information is treated with the strictest confidence.

The Status survey is a new venture by Language Travel Magazine, in association with the Association of Language Travel Organisations (Alto), which gathers comparable market data about all of the main language teaching markets in the world. This month, we look at the English language market in Canada.

If you would like to see the complete breakdown of data, including marketing spend per region and marketing budget analysis, and you are an agent (or a school that has completed or intends to complete the Status survey), please send us an email containing "Status survey web address" in the subject heading. We will then forward the web address to you.

Key points

No. of survey respondents in Malta: 24

Total no. of students in 2000, estimated: 24,839

Total no. of student weeks in 2000, estimated: 303,036

Overall average length of stay: 12.2 weeks

Average cost of 80 hours of tuition: CAN$748 (US$475)*

Average cost of residential accommodation per week:
CAN$ 163
(US$104)*

Average cost of host family accommodation per week:
CAN$ 156 (US$99)*

Average commission paid to agents on a language course: 19% (from 10% to 30%)

One institution paid commission on accommodation at 25%


Means of recruiting students Intensity of study (hours studied per week)
Internet 9%
Agents 55%
Local bookings 17%
Other 19%
From 7.5 to 29.3
Overall average = 23

Student numbers by age range Top student nationalities in Canada by student numbers
8-11 1.2%
12-15 4.3%
16-18 16%
19-24 39.4%
25-30 31%
30-50 7%
50+ 1.1%
Korean 27.6%
Japanese 20.6%
Mexican 13.4%
Brazilian 9.4%
Swiss 7.6%
Canadian 2.6%
German 2.6%
Taiwanese 2.2%
Venezuelan 1.9%
Colombian 1.4%
Chinese 1.3%
Argentinean 1%
Spanish 0.9%
French 0.8%
Italian 0.8%
Saudi Arabian 0.7%
Thai 0.5%
Turkish 0.5%
Czech 0.3%
Other 3.9%