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March 2003 issue

Contents
News
Travel News
Agency News
Agency Survey
Feedback
Direction 01
Direction 02
Special Report
Market Report
Course Guide
Q&A
Destination
City Focus
Status

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Status Survey

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Status: Malta 2001

The Status survey is a venture by Language Travel Magazine, in collaboration with the Association of Language Travel Organisations (Alto), which gathers specific market data about all of the main language teaching markets in the world. For the first time, it is possible to compare world market statistics. 

If you would like to see the complete breakdown of data, including marketing spend per region and marketing budget analysis, and you are an agent (or a school that has completed or intends to complete the Status survey), please send us an email containing 'Status survey web address' in the subject heading. We will then forward the web address to you.

Key points
No. of participating organisations in the Maltese survey: 6
Total no. of students at five of six schools in 2001: 23,606 (one school did not specify)
Total no. of student weeks in 2001, estimated: 145,175 weeks
Overall average length of stay: 5.9 weeks
Average cost of a one-month course, excluding accommodation: ML187 (US$458)
Average cost of residential accommodation per week (low season): ML51 (US$125)
Average cost of host family accommodation per week (low season): ML55 (US$135)
Typical commission paid on a language course: 20 per cent (from 15 to 25)
Five institutions paid commission on accommodation, from 10 to 20 per cent

Means of recruiting students in Malta, 2001 Intensity of study (hours studied per week)
Agents 75%
Other means
11.4%
Internet 8.6%
Local bookings 5%
From 22 to 55
Overall average = 28.5

Top student nationalities in Malta by student numbers, 2001*
German 34.7%
Italian 13.9%
Chinese 9.7%
Russian 5.6%
French 5%
Scandinavian
+ Finnish 4.9%
Austrian 4.7%
Swiss 3.8%
Japanese 3.2%
Spanish 3.1%
Polish 1.6%
Slovakian 1.3%
Czech 1.1%
Turkish 0.8%
Ukrainian 0.5%
Hungarian 0.5%
Korean 0.5%
Croatian 0.5%
Dutch 0.4%
Rest of world 4.2%

*three schools only were able to supply data


Student numbers by age range
8-11, 1%
12-15, 8%
16-18, 30.5%
19-24, 21%
25-30, 14.2%
31-50, 19.3%
51+, 6%


Thank you to the following institutions for taking part in our Status survey:
BELS, Gozo; English Language Academy, Sliema; European Centre of English Language Studies, St Julians; Inlingua, Sliema; Institute of English Language Studies, Sliema; Magister Academy, St Julians.

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