March 2006 issue

Travel News
Agency News
Agency Survey
Special Report
Market Report
Course Guide
City Focus

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Russia looks ahead

Although not experiencing the same growth as in our previous Agency Survey, Russian agencies painted a picture of health for the country's outbound language travel market. Further growth and expansion is also predicted for the next 12 months, according to our respondents.

Key points
The total number of students placed by the 15 agencies in our survey was 4,103

Individual agencies placed between 12 and 1,300 students on language courses per year

Average business growth was 14 per cent in 2005

The average length of stay for Russian students was five weeks

Overall, 63 per cent of Russian students stayed in host family accommodation when studying overseas

Ten agencies charged their clients a handling fee of between e50 (US$60) and e300 (US$362)

On average, our agent respondents represented 62 schools in 10 countries

Top destinations Most popular courses
1. UK 62%
2. Malta 10%
3. New Zealand 5%
4. Spain 3%
4. Germany 3%
4. France 3%
7. Australia 2%
7. Canada 2%
7. USA 2%
1. Junior progs. 32%
2. Intensive 18%
3. Summer vacation 16%
4. General 14%
5. Academic prep. 8%
6. Other 5%
7. Business 4%
8. Lang + work. 2%

Reasons for language travel Top languages
1. Studies at home 33%
2. Studies overseas 31%
3. Current work 25%
4. Pleasure 8%
5. Other 3%
1. English 7%
2. German 7%
3. Spanish 6%
3. French 6%
4. Italian 2%
5. Other 1%

How do agencies recruit students?

How do agencies find new schools to represent?
Word of mouth 32%
Website 23%
Advertising in press 18%
Seminars to students 11%
Mail shots 2%
Other 14%
Workshops 38%
Internet 14%
Fairs/expos 14%
Other press 8%
LTM/ETM 7.5%
Other 18.5%

Percentage of agents who recognised each of the following organisations
Acpet 7%
English Australia 38%

Capls 23%
CLC 46%

Souffle 31%
L'Office 15%
Unosel 15%
FLE 23%

MEI~Relsa 62%

Asils 19%
Italian in Italy 23%

Feltom 69%

New Zealand
Appel 0%
Crels 15%
Education NZ 54%

Fiels/English NZ 15%

Aeple 0%

South Africa
Eltasa 7%
English SA 0%

Fedele 62%

ABLS 31%
English UK 100%
British Council 69%
Quality English 69%

Eaquals 46%

Accet 31%
CEA 7%

Ialc 69%

Market growth
2005 was a good year for business, according to the agencies that took part in this year's Agency Survey on Russia, with all but one of our respondents saying that business had increased or at least stayed the same in 2005. The average business increase across the board came in at 14 per cent, although individuals reported increases of between 10 and 50 per cent. Of those agencies that gave a reason for their increased fortunes, most pointed to their own increased marketing efforts or a new web presence as boosting their client base. The average business growth, however, was down on last year's mammoth growth of 63 per cent (see Language Travel Magazine, February 2005, pages 14-15).

Language and destination trends
The UK was once again the most popular destination for Russian students and its market share increased in 2005, up from 51 per cent to 65 per cent. Malta was also more popular, taking second place in the list of favourite destinations in 2005, up from fourth position in our previous survey. In contrast, the percentage of students choosing to study French in France decreased from 13 per cent previously to just three per cent. Six of the top nine favourite destinations for Russian students were English-speaking countries, with France, Germany and Spain all in fourth place, appealing to nine per cent of students between them.

Student and course trends
Course trends were very similar to the results of our previous survey on Russia, with junior programmes the most requested by clients (32 per cent, up from 27 per cent in 2005, charting 2004 trends). However, intensive and summer vacation programmes were more popular last year, at the expense of general programmes, which decreased from 25 per cent to 14 per cent in 2005. A majority of students chose host family accommodation (60 per cent) when studying overseas, with a further 29 per cent staying in residential accommodation provided by the school.

Agency business
Agency marketing techniques were very varied this year and the percentage of students recruited by word-of-mouth recommendation was down from 49 per cent to 32 per cent. Many agencies also employed more pro-active methods of reaching new clients and the number of students enrolled by seminars increased from six per cent to 11 per cent, while the Internet also increased in importance, now accounting for 23 per cent of business, up from 20 per cent. Despite the fact that the agencies in this survey were larger and sent more students than those that took part last year, the average number of schools represented by agents was slightly lower than the previous average, at 62 schools per agency (down from 85).

Looking ahead
All the agencies that gave an opinion forecast that business would continue to grow in 2006, with some noting growing national income from oil exports. Others predicted that there would be an increase in interest for courses in Japan and China as less popular languages became more important, as well as an increase in demand for more specialised courses such as career pathway programmes.

Economic overview

Between January and September 2005, inflation stood at 8.6% compared with 8% in the first three quarters of 2004.

At the end of August 2005, Russia's economic- ally active population had increased by 0.9% compared with the previous year, while the number of people employed in the economy rose by 1.8% and the total number of jobless fell by 10.6%.

From January to August last year, household real disposable income grew by 8.5% com- pared with the corresponding period in the previous year.

Source: Central Bank of the Russian Federation

Russian agents named a range of language programmes they work with, including, in Australia: Insearch UTS, Sydney, NSW. In Canada: Algonquin College, Ottawa, ONT; ILAC, various. In France: Carel, Royan; Centre d'Echanges Internationaux, Paris; France Langue, Paris; In Germany: GLS, Berlin. In Ireland: Centre of English Studies, Dublin; In Italy: Scuola Leonardo da Vinci; Florence. In Malta: English Language Academy, Sliema; European Centre, St Julians; Inlingua, Sliema. In New Zealand: Academic Colleges Group, Auckland; Languages International, Auckland; Language Schools New Zealand, Christchurch. In Spain: Don Quijote, Barcelona; Malaca Instituto, Malaga. In the UK: Anglo Continental, various; Bell International, various; Central School of English, London; Cicero Languages International, Tunbridge Wells; English Activity Centre, Edinburgh; Frances King School, London; Harrow House International College, various; Inlingua, Cheltenham; Greenwich School of English, London; International House, London; Regent, various; Select English, various; Southbourne School of English, Bournemouth; Stafford House School of English, Canterbury; Torbay Language Centre, Paignton; Twin Training, London; St Giles International, various. In the USA: Academic Exchange of America, Chehalis, WA; FLS International, various; Seattle Central Community College, Seattle, WA. International: Aspect, Carl Duisberg Centren, LSI, OISE, Study Group.

Thank you to the following agencies for taking part in this survey: Abitur Educational Group, BKC – International Education Centre, Carl Duisberg Centren Moscow, Educational Centre "Vera", EduWOW, Insight Lingua, Interbridge, International House, Langford Travel, Star Travel, Students International, Takt & Partners, Travel & Study Consulting, University Council, Uros,

Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.




Australian Council
      for Private Education
      & Training
English Australia
English UK
OLE - Español en
Quality English

Alphe Agent

GSM International

Malta Tourism

Australian Council
      for Private Education
      & Training
English Australia
Sydney West
      International College
TAFE NSW English
      Language Centres

CERAN Lingua
      (Belgium, England,
      France, Ireland,
      Japan, Netherlands,

Académie des
      langues de Trois -
Access International
Bodwell College
Conestoga College
East Coast School of
      Languages (ECSL)
ELS Language
Geos Language
IH Toronto
ILAC - International
      Language Academy
      of Canada
Inlingua Vancouver
      Language Schools
      of Canada
Intrax English
Language Repair
      Shop, The
Language Studies
Modus Language
      Language Centre
Stewart College of
University Canada
Vancouver English
      (Canada, Mexico)
Vancouver Premier
      College of
      English Language
Vanwest College
West Vancouver
      School District #45

Lingua Summer

Anglolang Academy
      of English
Aspect (Australia,
      Canada, England,
      France, Germany,
      Ireland, Malta,
      New Zealand,
      Scotland, South
      Africa, Spain, USA)
Beet Language
Bell International
     Academy of English
      House/English Home
      Tuition Scheme
Cicero Languages
Eastbourne School
      of English
Eckersley Oxford
English Language
English Studio
English UK
Excel English
      Language School
Frances King School
      of English
Hampstead School
      of English
International House
International House
King Street College
Lake School of
LAL Language and
      Leisure (England,
      Malta, South Africa,
Langbourne College
London School of
Malvern House
Melton College
Millfield Enterprises
Oxford Intensive
      School of English
      (Australia, England,
      France, Germany,
      Spain, USA)
Quality English
Queen Ethelburga's
Regency College
Sheffield Hallam
St Giles Colleges
      (UK, USA)
Study Group
      (Australia, Canada,
      England, France,
      Germany, Ireland,
      Italy, New Zealand,
      South Africa,
      Spain, USA)
      Study Centre
Wimbledon School
      of English

Accent Français
Alliance Française
Alpha B - Institut
Centre d'Etudes des
      Langues de
Centre International
      Linguistique et
      Sportif (CILS)
Ecole Suisse
Education En
Inlingua Rouen -
      French in Normandy
Institut Catholique
      de Toulouse (IULCF)
International House
Langue Onze
Les Ateliers
      Linguistiques du
Les Cèdres
Odyssea - Institut
      Européen de
SILC - Séjours
      (England, France,
Université de Paris

Inlingua Munich
Prolog- International
      House Berlin

Cork English College
      / Language &
      Activity Holidays
Linguaviva Centre

International House

Burlington Academy
IH- Malta-Gozo
International English
      Language Centre
Lingua Time
Malta Tourism

Auckland English
Auckland Institute of
Cathedral Lane
      Polytechnic Institute
      of Technology
Hawkes Bay
Rotorua English
      Language Academy
University of Otago
      Language Centre

York School

International House

Language Link,
Liden & Denz
      Language Centre

Colegio de Español
      La Janda
Escuela de Idiomas
High Educational
International House
      San Sebastian -
International House
      Sevilla - CLIC
International House
Kings College
      (England, Spain)
Kingsbrook -
      Spanish for
La Brisa
Malaca Instituto
OLE - Español en
Taller Flamenco

EF Language
      Colleges Ltd
      (Australia, Canada,
      China, Ecuador,
      England, France,
      Germany, Ireland,
      Italy, Malta, New
      Zealand, Russia,
      Scotland, Spain,
Institut Richelieu

International House

American Language
California School
      of English
California State
      University San
Columbia University
Diablo Valley
ELS Language
International House
      San Diego SCIEL
Kaplan Educational
      Centers (Canada,
      England, USA)
Monterey Institute of
      International Studies
University of
      California Riverside
University of
      Santa Cruz
University of Illinois
      at Urbana-
Zoni Language

CELTiC (Schools)


Australian Council
      for Private Education
      & Training

Archer Education
Delta School District

Oxford Brookes

University of

Oak International