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March 2007 issue

Contents
News
Travel News
Agency News
Agency Survey
Feedback
Direction
Special Report
Market Report
Course Guide
Spotlight
Destination
City Focus
Status

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NZ Feedback

Fewer nationalities took part in this year's Feedback survey on New Zealand although the most important student markets remained the same.

New Zealand feedback at a glance
Total number of students: male 31, female 47, unknown 3, 81
Average age in years: 24
Average length of programme in weeks: 15.4
Average number of students in class: 10
Average number of hours of language tuition per week: 22
% of students who found their course through an agent: 52
% of students who booked through an agent or adviser: 62
% of students who had been on another lang. programme: 30
% of students who would recommend their school: 89

Respondents by world region of origin Top nationalities
Asia (68%)
W Europe (16%)
C & E Europe (8%)
Middle East (4%)
C & L America (4%)
1. Japanese 28%
2. Korean 22%
1. US 13%
2. German 11%
3. Swiss 10%
3. Spanish 10%
6. British 5%
7. Russian 4%
8. Colombian 3%
8. Mexican 3%

In my class there are... How will you use your English in the future?
Too many students (25%)
Too many students of my language (7%)
Too many students from one other countries (17%)
None of these (46%)
Unknown (5%)
Coll. study in New Zealand (25%)
College study elsewhere (8%)
College study at home (11%)
Current or future work (50)
For pleasure only (5%)
No reply (1%)

How did you find your programme? Standard of the teaching
1. It was recommended by an agent (52%)
2. It was recommended by a friend/relative (31%)
3. II found it on the Internet (11%)
4. No reply (4%)
5. I saw it advertised (2%)
Excellent (52%)
Good (38%)
Satisfactory (8%)
Unsatisfactory (1%)
Unknown (1%)

Standard of your academic programme What is your accomodation while in New Zealand?
Excellent (21%)
Good (46%)
Satisfactory (26%)
Poor (4%)
Unsatisfactory (1%)
Unknown (2%)
Host family (47%)
Residential/single room (16%)
Residential/dormitory (12%)
Other(25%)

Standard of your social programme? Standard of your accommodation
Excellent (15%)
Good (42%)
Satisfactory (26%)
Poor (14%)
Unsatisfactory (2%)
No reply (1%)
Excellent (21%)
Good (31%)
Satisfactory (22%)
Poor (10%)
Unsatisfactory (1%)
Unknown (15%)

Did you book your course through an agent or an educational adviser?
Yes (62%)
No (33%)
Unknown (5%)

Before looking for your course, did you know where you wanted to study?
Country
Yes (81%)
No (15%)
Unknown (4%)
City/town
Yes (57%)
No (38%)
Unknown (5%)
School
Yes (47%)
No (51%)
Unknown (2%)


Student nationality
Just 17 different nationalities were represented among the student respondents of this year';s Feedback feature on New Zealand, a marked decrease on the 29 different nationalities who took part last year (see Language Travel Magazine, June 2006, pages 16-17) and a stark contrast to recent Feedback surveys on other English language study destinations, such as Australia (when 28 different nationalities were represented) and Canada (26 different nationalities). New Zealand';s language schools have always been popular with the Asian student market and this year the world region increased its share by six per cent to 68 per cent. Other trends include an increase in the percentage of Central and Eastern European students taking part in the survey – making up eight per cent of the student body compared with two per cent last year – and a decrease in the number of Western Europeans – down from 23 per cent last year to 16 per cent.

Student motivation
With 44 per cent of respondents classing themselves as students and 56 per cent falling within the 20-to-25 year-old age bracket, all but five per cent of students were learning English for either work or study purposes rather than for pleasure. The most noticeable change from last year is the increase in students intending to study in New Zealand, which increased to 25 per cent compared with just nine per cent last year. Overall, 56 per cent of respondents said that they were currently using English for their studies at home while 28 per cent regularly used English in their current employment. Four per cent said that they used English for both pursuits and 12 per cent did not comment.

Student enrolment
The percentage of students booking their course through an agency decreased by 10 percentage points, from 72 per cent to 62 per cent this year. Agent usage, however, remained the most popular method of finding a school (52 per cent of students), while relying on personal recommendations increased from 24 per cent to 31 per cent. Just 11 per cent of students used the Internet to research where they wanted to study compared with 17 per cent last year.

Standard of the schools
Student satisfaction rates were relatively low this year when compared with our previous survey, with just 46 per cent of respondents satisfied with their class size and nationality mix compared with 63 per cent last year. Overall, 42 per cent of classes consisted of 10 students or less, although class numbers varied between one and 20. Of the 25 per cent of students who thought that there were too many people in their class, numbers varied between 10 and 17 and of the seven per cent of respondents who thought that there were too many students of their own nationality present, 33 per cent were Japanese and a further third originated from China.

Living in New Zealand
New Zealand';s countryside proved to be very popular with students this year, coming second to language in things students liked best. Forty-six per cent of students found the cost of living to be the same as in their own country, while 36 per cent found the cost of living to be higher than at home. Chinese, Korean, Russian and Brazilian students were among those that found costs high.


Thank you to the following schools for participating in our survey:
AIS St Helens, Western Springs; Auckland English Academy, Auckland; Canterbury University Language Centre, Christchurch; Coromandel Outdoor Language Centre, Whitianga; Dominion English School, Auckland; Dominion English School, Christchurch; Language Schools New Zealand, Christchurch; Queenstown Language School, Queenstown; Rotorua English Language Academy, Rotorua; Unitec International, Mount Albert; University of Otago Foundation Studies, Dunedin.
Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company
Country

Telephone

Email


ASSOCIATIONS/
GROUPS

Eaquals
English Australia
Perth Education City
Quality English

WORKSHOPS / EXPOS
Alphe Conferences
International House
       World Organisation
       (Worldwide)

SERVICES
ICEF Online
Language Travel
       Phonecard

TOURIST BOARDS
Malta Tourism
       Authority

AUSTRALIA
CELUSA
English Australia
Eynesbury College
       Academy
       of English
Flinders University -
       IELI
SAALC
SACE
Tafe International
       South Australia
University of
       Adelaide English
       School

BRAZIL
Idioma - Escola de
       Português
Melbourne
       Languages
       International

CANADA
Bodwell College
College of New
       Caledonia
Collège Platon
inlingua Vancouver
Maple Ridge / Pitt
       Meadows School
       District #42
National School of
       Languages
Stewart College
       of Languages

CHINA
Mandarin House

CZECH REPUBLIC
Global Study
       (Karlov College)

ENGLAND
Aspect (Australia,
       Canada, Ireland,
       Malta, NZ, South
       Africa, UK, USA)
Bell International
Camp Beaumont
City College
       Coventry
ELT Banbury
English Studio
Globe School
       of English
ILS English
International House
       World Organisation
       (Worldwide)
LAL Language
       and Leisure
       (England, Malta,
       South Africa, USA)
Liverpool
       International
       Language
       Academy
Malvern House
       College London
Oxford Brookes
       University
Oxford Intensive
       School of English -
       OISE (Australia,
       England, France,
       Germany, Spain,
       USA)
Quality English
Queen Ethelburga's
       College
St Bedes
       International
       Summer School
St Giles Colleges
       (Canada, UK, USA)
Study Group
       (Australia, Canada,
       England, France,
       Germany, Ireland,
       Italy, New Zealand,
       South Africa,
       Spain, USA)
Tellus Group
Twin Group
West London
       Business College

GERMANY
Carl Duisberg
       Centren
       (England, Germany)
Prolog- International
       House Berlin

IRELAND
Alpha College
       of English
High Schools
       International
       (Australia, Canada,
       England)

MALTA
EC - English
       Language Centres
       (England, Malta,
       South Africa)
inlingua Malta
International School
       of English
Linguatime
Malta Tourism
       Authority
NSTS

RUSSIA
AMBergh
       Management AB
       (Russia, Ukraine)

SCOTLAND
EAC Language
       Centres and Activity
       Camps (England,
       Ireland, Scotland,
       Wales)

SPAIN
Escuela de Español
       la Brisa S.L.
Hispalengua
Malaca Instituto -
       Club Hispánico SL

SWITZERLAND
EF Language
       Colleges Ltd
       (Australia, Canada,
       China, Ecuador,
       England, France,
       Germany, Ireland,
       Italy, Malta, New
       Zealand, Russia,
       Scotland, Spain,
       USA)
Eurocentres
       International
       (Australia, Canada,
       England, France,
       Germany, Italy,
       Japan, New
       Zealand, Russia,
       Spain, Switzerland,
       USA)

USA
American Language
       Communication
       Center
Hun School of
       Princeton, The
Kaplan Educational
       Centers
       (Canada, UK, USA)
Monterey Institute
       of International
       Studies
University of
       California Riverside
University of
       California San Diego
University of Illinois
       at Urbana-
       Champaign
Zoni Language
       Centers
       (Canada, USA)


EDUCATION TRAVEL

AUSTRALIA
Perth Education City

ENGLAND
Queen Ethelburga's
       College
St Bedes
       International
       Summer School
St Christopher
       School
Worksop College

SCOTLAND
University of
       Glasgow
University of Stirling

USA
ELS Language
       Centers
       (Canada, USA)
Monterey Institute
       of International
       Studies