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Global comparison
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In our global comparison article, we provide a breakdown of results from our Status surveys over the past year. In this article, it is possible to compare the nationality breakdown for international students across the major language teaching markets in the world for 2006.
Top five overseas nationalities per country as a % of total weeks, 2006
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| USA |
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UK |
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Korean 26.9%
Japanese 14.4%
Saudi Arabian 10.9%
Taiwanese 10.6%
Brazilian 7.2%
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Italian 12.8%
Korean 12%
Japanese 11.4%
Spanish 6.4%
Swiss 5.2%
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| Canada |
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Australia |
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Korean 24.4%
Japanese 17.6%
Chinese 15.9%
Mexican 8%
Brazilian 4%
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Korean 21%
Japanese 13%
Chinese 11%
Thai 4%
Swiss 3%
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| NZ |
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Ireland |
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Korean 24%
Swiss 8.3%
Chinese 7.5%
Taiwanese 5.6%
Saudi Arabian 5.1%
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Spanish 15%
French 14.3%
Italian 13.7%
Korean 10.7%
German 10.3%
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| Malta |
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South Africa |
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German 22.3%
French 12.1%
Italian 11.6%
Austrian 8.9%
Russian 8.5%
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Angolan 27%
German 10.8%
Swiss 8.4%
Brazilian 5.7%
Chinese 2.2%
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| France |
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Spain |
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US 18%
Japanese 10%
British 7%
German 7%
Swiss 7%
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German 17.1%
French 12.8%
US 12%
Italian 10.9%
British 9.9%
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| Italy |
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German 13.9%
US 13.5%
Japanese 8.9%
Swiss 8.2%
British 6.5%
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Student recruitment methods by country, 2006
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| USA |
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UK |
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Agents 24%
Internet 25%
Local bookings 10%
Other 41%
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Agents 58%
Internet 13%
Local bookings 13%
Other 16%
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| Canada |
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Australia |
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Agents 53%
Internet 11%
Local bookings 16%
Other 20%
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Agents 61%
Internet 6%
Local bookings 19%
Other 14%
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| NZ |
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Ireland |
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Agents 74%
Internet 3%
Local bookings 14%
Other 9%
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Agents 75%
Internet 6%
Local bookings 5%
Other 14%
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| Malta |
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South Africa |
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Agents 76%
Internet 9%
Local bookings 5%
Other 10%
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Agents 37%
Internet 13%
Local bookings 23%
Other 27%
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| France |
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Spain |
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Agents 41%
Internet 23%
Local bookings 15%
Other 21%
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Agents 40%
Internet 21%
Local bookings 23%
Other 16%
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| Italy |
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Agents 32%
Internet 20%
Local bookings 24%
Other 24%
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Average cost of a one-month language course by country in US$*
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UK 1,506
USA 1,214
Canada 1,126
Australia 1,036
New Zealand 1,080
Ireland 1,222
Malta 813
South Africa 800
France 1,002
Spain 839
Italy 995
*all prices converted using exchange rates on page 6 of LTM March 2008.
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| Average length of stay by country |
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USA 20 weeks
Australia 16.7 weeks
Canada 14.8 weeks
UK 11.7 weeks
South Africa 10.7 weeks
New Zealand 9.4 weeks |
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Spain 9.2 weeks
France 6.4 weeks
Ireland 6.3 weeks
Malta 2.6 weeks
Italy 2.4 weeks
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Observations
The countries that are most reliant on agencies for student recruitment are Australia, New Zealand, Ireland and Malta, and then the UK. In our previous global comparison survey of 2005 trends, France also recruited at least half of its students via agencies. This year, the figure was just 41 per cent. In a number of countries, agent recruitment lost market share very slightly, although in Spain and Ireland, the reverse was true, as agency recruitment increased (from 33 to 40 per cent and 44 to 75 per cent respectively).
In terms of top nationalities, Saudi Arabians were more prominent in the USA this year. In Australia, Chinese had slipped from first position to third, and there were also fewer Chinese in South Africa. Data for France had changed the most markedly although the number of participants had almost doubled. There were more Koreans in Ireland this year and more Germans in Spain, according to our survey results. Meanwhile more Americans and Swiss were noted in Italy at the expense of Scandinavian/Finnish enrolment. Elsewhere, nationality trends remained broadly similar year on year.
Price-wise, the UK remained the most expensive destination followed by Ireland, the USA and Canada. South Africa was the cheapest destination for language travellers in 2006, followed closely by Malta - this was also the case in 2005. However, there was less disparity between prices and while the average price in the UK remained unchanged, other destinations had risen in price to suggest a more level playing field in terms of cost.
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Contact any advertiser in the this issue now
The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.
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