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March 2008 issue

Contents
News
Agency News
Agency Survey
Feedback
Market Report
Direction
Special Report
Course Guide
Spotlight
Destination
City Focus
Status

Contact Point:
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Status Survey

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Global comparison

In our global comparison article, we provide a breakdown of results from our Status surveys over the past year. In this article, it is possible to compare the nationality breakdown for international students across the major language teaching markets in the world for 2006.

Top five overseas nationalities per country as a % of total weeks, 2006

USA UK
Korean 26.9%
Japanese 14.4%
Saudi Arabian 10.9%
Taiwanese 10.6%
Brazilian 7.2%
Italian 12.8%
Korean 12%
Japanese 11.4%
Spanish 6.4%
Swiss 5.2%

Canada Australia
Korean 24.4%
Japanese 17.6%
Chinese 15.9%
Mexican 8%
Brazilian 4%
Korean 21%
Japanese 13%
Chinese 11%
Thai 4%
Swiss 3%

NZ Ireland
Korean 24%
Swiss 8.3%
Chinese 7.5%
Taiwanese 5.6%
Saudi Arabian 5.1%
Spanish 15%
French 14.3%
Italian 13.7%
Korean 10.7%
German 10.3%

Malta South Africa
German 22.3%
French 12.1%
Italian 11.6%
Austrian 8.9%
Russian 8.5%
Angolan 27%
German 10.8%
Swiss 8.4%
Brazilian 5.7%
Chinese 2.2%

France Spain
US 18%
Japanese 10%
British 7%
German 7%
Swiss 7%
German 17.1%
French 12.8%
US 12%
Italian 10.9%
British 9.9%

Italy
German 13.9%
US 13.5%
Japanese 8.9%
Swiss 8.2%
British 6.5%

Student recruitment methods by country, 2006

USA UK
Agents 24%
Internet 25%
Local bookings 10%
Other 41%
Agents 58%
Internet 13%
Local bookings 13%
Other 16%

Canada Australia
Agents 53%
Internet 11%
Local bookings 16%
Other 20%
Agents 61%
Internet 6%
Local bookings 19%
Other 14%

NZ Ireland
Agents 74%
Internet 3%
Local bookings 14%
Other 9%
Agents 75%
Internet 6%
Local bookings 5%
Other 14%

Malta South Africa
Agents 76%
Internet 9%
Local bookings 5%
Other 10%
Agents 37%
Internet 13%
Local bookings 23%
Other 27%

France Spain
Agents 41%
Internet 23%
Local bookings 15%
Other 21%
Agents 40%
Internet 21%
Local bookings 23%
Other 16%

Italy
Agents 32%
Internet 20%
Local bookings 24%
Other 24%

Average cost of a one-month language course by country in US$*
UK 1,506
USA 1,214
Canada 1,126
Australia 1,036
New Zealand 1,080
Ireland 1,222
Malta 813
South Africa 800
France 1,002
Spain 839
Italy 995

*all prices converted using exchange rates on page 6 of LTM March 2008.


Average length of stay by country
USA 20 weeks
Australia 16.7 weeks
Canada 14.8 weeks
UK 11.7 weeks
South Africa 10.7 weeks
New Zealand 9.4 weeks

Spain 9.2 weeks
France 6.4 weeks
Ireland 6.3 weeks
Malta 2.6 weeks
Italy 2.4 weeks


Observations

The countries that are most reliant on agencies for student recruitment are Australia, New Zealand, Ireland and Malta, and then the UK. In our previous global comparison survey of 2005 trends, France also recruited at least half of its students via agencies. This year, the figure was just 41 per cent. In a number of countries, agent recruitment lost market share very slightly, although in Spain and Ireland, the reverse was true, as agency recruitment increased (from 33 to 40 per cent and 44 to 75 per cent respectively).

In terms of top
nationalities, Saudi Arabians were more prominent in the USA this year. In Australia, Chinese had slipped from first position to third, and there were also fewer Chinese in South Africa. Data for France had changed the most markedly although the number of participants had almost doubled. There were more Koreans in Ireland this year and more Germans in Spain, according to our survey results. Meanwhile more Americans and Swiss were noted in Italy at the expense of Scandinavian/Finnish enrolment. Elsewhere, nationality trends remained broadly similar year on year.

Price-wise, the UK remained the most
expensive destination followed by Ireland, the USA and Canada. South Africa was the cheapest destination for language travellers in 2006, followed closely by Malta - this was also the case in 2005. However, there was less disparity between prices and while the average price in the UK remained unchanged, other destinations had risen in price to suggest a more level playing field in terms of cost.


Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company
Country

Telephone

Email


ASSOCIATIONS /
GROUPS
Acpet
Eltasa
Feltom
International House
      World Organisation
MEI-Relsa Ireland 
NAIS – National
      Association of
      Independent Schools
Perth Education City
Quality English 
 
GUARDIANSHIP
COMPANIES
Bright World
      Guardianships

INSURANCE
Interglobal Ltd

TOURIST BOARDS
Malta Tourism
      Authority

WORKSHOPS / EXPOS
Icef
 
AUSTRALIA 
Acpet
Joy of English
Perth Education City

CANADA
Bodwell College 
Centre Linguista
      Canada
College Platon 
inlingua Vancouver
National School of
      Languages
School District #8
      Kootenay Lake
 
CHINA
iMandarin Chinese
      Training School

EGYPT
ILI International
      House – IH Cairo

ENGLAND
Bell International
      (Malta, UK)
Bloomsbury
      International 
Bright World
      Summer School 
Camp Beaumont
Concorde
      International
      (Argentina, Australia,
      Canada, England,
      France, Germany,
      Greece, Hawaii,
      Ireland, Italy, Malta,
      New Zealand, Russia,
      Scotland, Spain,
      Sweden, USA)
English Studio
Heart of England
      Language School
International House
      World Organisation
Kaplan Aspect
      Australia, Canada,
      Ireland, Malta,
      New Zealand,
      South Africa, UK,
      USA)
LAL Language and
      Leisure
      (England, Malta,
      South Africa, USA)
LanguageForLife.com
      at Clifton College,
      Bristol 
Malvern House
Our World English
      Schools
Queen Ethelburga's
      College
Rose of York
      Language School 
South Thames
      College 
St Giles Colleges
      (Canada, UK, USA)
Study Group
      (Australia, Canada,
      England, France,
      Germany, Ireland,
      Italy, New Zealand,
      South Africa, Spain,
      USA)
Twin Group
      (Ireland, UK)
 
FRANCE
Cavilam
French in Normandy
Langues Sans
      Frontières
Silc – Séjours
      Linguistiques
      (France, Spain, UK)

GERMANY
Carl Duisberg
      Centren
      (England, Germany)
International House
      Berlin – Prolog

IRELAND
Alpha College of
      English
Atlantic Language
      Galway
English in Dublin
Galway Cultural
      Institute
ISI – International
      Study Institute Ireland
MEI-Relsa Ireland 
Swan Training
      Institute

ITALY
Alce 

JAPAN
Kai Japanese
      Language School 

MALTA
Clubclass Residential
      Language School
EC – English
      Language Centres
      (China, England,
      Malta, South Africa)
Feltom
LAL Malta
Linguatime
Malta Tourism
      Authority
NSTS

SCOTLAND
EAC Language
      Centres and
      Activity Camps
      (England, Ireland,
      Scotland, Wales)  
Edinburgh Academy
University of Stirling

SOUTH AFRICA
Cape Studies
EC Cape Town
Eurocentres
      Cape Town
Good Hope Studies
Interlink School of
      Languages
LAL South Africa 
Language Teaching
      Centre 
Shane Global
      Language Centres –
      Cape Town 
South African School
      of English

SPAIN
Esade Executive
      Language Centre
Idiomas ¡Sí!
International House
      San Sebastián –
      Lacunza 
International House
      Sevilla – Clic

SWITZERLAND
EF Language
      Colleges Ltd
      (Australia, Canada,
      China, Ecuador,
      England, France,   
      Germany, Ireland,
      Italy, Malta, New
      Zealand, Russia,
      Scotland, Spain,
      USA)
Eurocentres
      International
      (Australia, Canada,  
      England, France,
      Germany, Italy,
      Japan, New
      Zealand, Russia,
      Spain, Switzerland,
      USA)

USA
ALCC – American
      Language &
      Communication
      Center
University of
      California Riverside 
University of
      California San Diego
University of
      Nebraska at Lincoln
Wilbraham & Monson
      Academy
Zoni Language
      Centers Canada
      (Canada, USA)


EDUCATION TRAVEL MAGAZINE

ENGLAND
Bell International
      (Malta, UK)
South Thames
      College
University of
      Manchester

SCOTLAND
University of
      Glasgow 

USA
Monterey Institute of
      International Studies
NAIS – National
      Association of
      Independent Schools
St. Timothy's School
Valley Forge Military
      Academy