March 2010 issue

Agency News
Agency Survey
Market Report
Direction I
Direction II
Special Report
Course Guide
Regional Focus

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Italy Feedback

Fewer US students took part in this year's Feedback survey on Italy and schools received a very high satisfaction rating from all respondents.

Italy Feedback at a glance

Total number of students: 86 (female 56, male 22, unknown 8)
Average age in years:
Average length of programme in weeks:
Average number of students in class:
Average number of hours of language tuition per week:
% of students who found out about their course through an agent:
% of students who booked through an agent or adviser:
% of students who had been on another language programme: 48
% of students who would recommend their school: 99

Respondents by world region of origin Top nationalities
1. W Europe 51%
2. C & E Europe 17%
3. Latin America 12%
4. N America 11%
5. Asia 7%
6.Middle East 1%
No reply 1%
1. Swiss 11.6%
2. US 9.3%
3. British 9.3%
4. Brazilian 7%
5. German 5.8%
6. Spanish 4.7%
7. Dutch 3.4%
8. Japanese 3.4%
8. Ukranian 3.4%

In my class there are... How easy is it to practise your language skills with native speakers?
1. The right amount of students (76%)
2. Too many students who speak my language (10%)
3. Too many students from one other country (7%)
3. Too many students (7%)

1. Quite easy (47%)
2. Very easy (24%)
3. Quite hard (21%)
4. Very hard (3%)
Unknown 5%

How did you find your programme? Did you book your course through an agent or an educational adviser?
1. I found it on the Internet (51%)
2. Recommended by an agent (23%)
3. Recommended by a friend/relative (20%)
4. I saw it advertised (6%)
No (59%)
Yes (30%)
Unknown (11%)

Student reasons for school selection included:
“Because it’s located in the south near to several nice places”

“The information on the Internet looked interesting and it was in a city I wanted to visit”

“It was recommended. They offer all language levels and they have got small groups”

“Small and private”

“The ratio of nationalities. There’s not many Japanese. It’s a good environment to speak French”

Before looking for your course, did you know where you wanted to study?
Yes (83%)
No (14%)
Unknown (5%)

Yes (52%)
No (42%)
Unknown (2%)
Yes (41%)
No (52%)
Unknown (7%)

Student nationality
The nationalities of the student respondents in this year’s Feedback survey on Italy differed quite significantly from those that took part last year. Principally, fewer students come from the USA this year – making up 9.3 per cent of the student body compared with 21 per cent previously – and this nationality came in second place in the nationality table, down from first place last year (see LTM, March 09, pages 26-27). This is perhaps a reflection on the world economic climate as US students traditionally study Italian for pleasure only and a study trip to Italy may be viewed as a non-essential luxury when finances get tight. Western European students dominated the nationality profile in Italian language schools this year, making up 51 per cent of the student body. In total, 30 different nationalities took part in our survey, with Swiss in the number-one position and Britons completing the top three.

Student motivation
Nearly 48 per cent of students in our survey had been on a previous language travel trip, with 32 per cent of these going abroad for language study purposes more than once. Twenty-nine per cent of respondents said that they currently used Italian for study purposes, although only 22 per cent planned on further study in Italy after completing their language course. In contrast, 18 per cent of students said that they currently used Italian in their work while 46 per cent planned to use Italian in their current or future work. The average length of stay (at 10.9 weeks) was slightly up on last year’s figure of 8.5 weeks.

Student enrolment
Agent usage was similar to the results of last year’s survey, with 23 per cent of students finding out about their course through an agent (compared with 22 per cent previously) and 30 per cent booking via this method (compared with 26 per cent last year). The Internet was the most important way of finding out about a school, chosen by over 50 per cent of respondents. When it came to making a decision about which school to choose however, the advice of friends and family was important, as well as the location, price and attractiveness of the school’s website.

Standard of the schools
Most students had nothing to complain about when it came to the standard of their schools and all but one of the respondees said that they would recommend their school to others. Satisfaction levels were very high when it came to the quality of the teachers as 96 per cent of students thought their teachers were either excellent or good. A further 70 per cent said that their academic programme was of a similar quality, while 65 per cent of students said that their accommodation was either good or excellent. The average class size was slightly up on last year’s figure of 5.1 but was still a low 6.9 students and overall, 76 per cent of respondents thought that there was the right number and nationality mix of students in their class.

Living in Italy
The effects of the economy on Italy’s language schools is apparent when 55 per cent of respondents said that the cost of living in Italy was higher than at home. A one-week language course and accommodation cost an average of e354 (US$509) this year, compared with e378 (US$543) last year.

Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.





Britannia Student
Nido Student Living
Sara's New York
      Homestay LLC  

EAIE European
      Association for
      International Educ  
Feltom Malta  
Languages Canada /
      Langues Canada  
MEI Ireland

Alphe Conferences
LTM Star Awards  


EAIE European
      Association for
      International Educ
LTM Digital  

Ecela - Latin
      (Argentina, Chile,
      Lenguas Extranjeras
Mundo Espaol  


CERAN Lingua
      (Belgium, England,

Bow Valley College
Camosun College
College Platon
English Bay College
English School of
Global Village
      English School
      Language School
      Of The YMCAs
      Of Quebec  
International Schools
      of North America
Languages Canada/
      Langues Canada
Mount Royal
Mountain View
      School Division
National School
       of Languages
Ottawa International
      Student Programmes
Queen's University
Red Leaf Student
      Program and Tours
Richmond School
      District #38
Saint Mary's
Vancouver English

IH Xi'an  
      Language Training

IH Cairo  

      (England, Ireland,
      USA, Cyprus,
Bearwood College 
Bell Bedgebury
      International School
Bright World
Brooke House
      Education Group
Camp Beaumont 
English Studio
Kaplan Aspect 
       (Australia, Canada,
      Ireland, Malta, New
      Zealand, South
      Africa, UK, USA)
King's Colleges
LAL Central
      Marketing Office 
      (Canada, Cyprus,
      Ireland, England,
      South Africa, Spain,
      Switzerland, USA)
London Metropolitan
Longridge Towers
Oxford Royale
      (Canada, Ireland,
      Italy, Malta, UK,
Plymouth College  
Queen Ethelburga's
Spinnaker College
St Giles Colleges
       (Canada, UK, USA)
Study Group  
       (Australia, Canada,
       England, France,
       Germany, Ireland,
       Italy, New Zealand,
       South Africa, Spain,
      Study Centre  
Thames Valley
      Summer Schools  
Twin Group  
       (Ireland, UK)
University of Essex -
University of

Alliance Française
      Paris Ile de France

International House
      Berlin - Prolog  

MEI Ireland  

      Language School  

Centro de Idiomas
Clubclass Residential
      Language School  
EC English
      Language Centre  
      (England, Malta,
      South Africa, USA)
Feltom Malta  
inlingua Malta  

Centro Marista de

EAC Language
      Centres and Activity
      (England, Ireland,
      Scotland, Wales)
University of Stirling

EC Cape Town  
Eurocentres Cape
      Town- One World
      Language school  
Good Hope Studies  
inlingua Language
      Training Centre
      Cape Town  
Interlink School
      of Languages  
International House
      Cape Town  
Kurus English CC 
LAL Cape Town  
Shane Global
      Language Centres -
      Cape Town  

EF Language
      Colleges Ltd  
      (Australia, Canada,
      China, Costa Rica,
      Ecuador, England,
      France, Germany,
      Italy, Malta, New
      Zealand, Russia,
      Spain, Switzerland,
       (Australia, Canada,
      England, France,
      Germany, Italy,
      Japan, New Zealand,
      Russia, Spain,
      Switzerland, USA)

La Brisa  
Malaca Instituto -
      Club Hispanico SL 
Malaga Si  

Califorinia State
      University Northridge
California State
      University Chico  
California State
      University Long
California State
      University San
ELS Language
Humboldt State
San Diego State
University of
University of
      California Riverside 
University of
      California San Diego
Zoni Language
      (Canada, USA)

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