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March 2010 issue

Contents
News
Agency News
Agency Survey
Feedback
Market Report
Direction I
Direction II
Special Report
Course Guide
Spotlight
Destination
Regional Focus
Status

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English plus sports


Language schools in the UK offer a range of English plus sports courses in order to attract new students and maintain an up-to-date course menu.

English plus sports courses are a popular option for language schools wanting to keep their course options fresh and exciting. A number of options exist in the UK, ranging from surfing in Bournemouth to golf in Scotland.

Suzanne Grossman from Regent Edinburgh says that their English plus golf courses mean that they get to work with a range of different agencies from around the world. “We do not get many enquiries [for these courses] but have a high conversion rate of those we do get,” she says. “We work with agencies from all over the world and some agencies focus completely on this type of course – particularly in Spain. We are lucky also that Scotland is world famous for golf.”

In Devon, an area that relies heavily on the summer tourism market, Richard Hammer from West Devon English Language School in Tavistock says that English plus sports courses add extra interest to their general language courses. “These courses are important to us in the summer in that they offer an extra activity for students to take part in,” he says.

David Jones from ETC International College in Bournemouth observes that their English plus sports courses, which include surfing and motorsports, attract a distinct client base. “The courses seem to be most popular among our executive clients – all nationalities – and our adult Eastern European – Russian, Belorussian, Ukrainian – students and Far Eastern – Japanese, Taiwanese – students, although we have received bookings from a wide range of other nationalities,” he says.

Jones adds that while English plus sports courses account for a small percentage of total student weeks at the school, running the courses adds “something a little different to our offering”. He relates, “As far as we know, we are the only school able to offer English plus motorsports at the moment. Having a unique course available certainly helps us stand out from the crowd. We find that students are more likely to book a course with us if they think that we will be able to help them enjoy one of their existing hobbies or sample something for the first time.”

Most students enrol on a language plus sports course to brush up on or try a new hobby but the summer courses on offer at Millfield School in Street cater for students with more serious aspirations for their sporting skills. “The latest course we introduced was Academy Tetrathlon,” says Karen Page at the school, “which evolved from the very successful Modern Pentathlon World Championship held at Millfield in 2001. Our resident coach wanted to open up the 50m swimming pool, shooting range, running track and fencing sale to students on the Millfield English language holiday courses and give them the chance to experience top facilities and coaching in this multi-disciplined sport.”

Having the facilities to offer new and interesting sports courses, either on site or nearby, is definitely a bonus for schools when it comes to broadening course offerings. Jones says that their English plus surfing course “ties in nicely with the launch of Bournemouth’s artificial surf reef – the only such surf reef in Europe – and the popularity of surfing around the Bournemouth and Boscombe piers.”

When it comes to adding new courses, Grossman says that they are always looking to respond to market demand. “We are looking into offering English plus rugby courses but have nothing concrete as yet as we still have to speak to a large number of the local clubs,” she says. “This is due to demand from Spain in particular but also other European countries. Any other changes would also be a response to demand or pursuing a gap in the market.”


Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company
Country

Telephone

Email


ACCOMMODATION
Britannia Student
      Services  
Nido Student Living
Sara's New York
      Homestay LLC  

ASSOCIATIONS/GROUPS
EAIE European
      Association for
      International Educ  
Feltom Malta  
Languages Canada /
      Langues Canada  
MEI Ireland

EVENTS
Alphe Conferences
LTM Star Awards  

EXAM BOARDS
IELTS  

SERVICES
EAIE European
      Association for
      International Educ
InTouch  
LTM Digital  
StudentMarketing

ARGENTINA
Ecela - Latin
      Immersion
      (Argentina, Chile,
      Peru)
Expanish  
Intercultural
      Lenguas Extranjeras
Mundo Espa˝ol  

AUSTRALIA
Shafston
      Internationa
      College

BELGIUM
CERAN Lingua
      International  
      (Belgium, England,
      France)

CANADA
Bow Valley College
Camosun College
College Platon
ECSL
English Bay College
English School of
      Canada  
Global Village
Heartland
      Internationa
      English School
International
      Language School
      Of The YMCAs
      Of Quebec  
International Schools
      of North America
Languages Canada/
      Langues Canada
Mount Royal
      University
Mountain View
      School Division
National School
       of Languages
Ottawa International
      Student Programmes
      (OISP)
Queen's University
Red Leaf Student
      Program and Tours
Richmond School
      District #38
Saint Mary's
      University
Vancouver English
      Centre  

CHINA
IH Xi'an  
iMandarin
      Language Training
      Institute  

EGYPT
IH Cairo  

ENGLAND
Alexanders
      International
      School
Anglophiles
      Academic
      (England, Ireland,
      USA, Cyprus,
      Canada)
Bearwood College 
Bell Bedgebury
      International School
Bright World
      Guardianships  
Brooke House
      College
Cambridge
      Education Group
Camp Beaumont 
English Studio
Kaplan Aspect 
       (Australia, Canada,
      Ireland, Malta, New
      Zealand, South
      Africa, UK, USA)
King's Colleges
LAL Central
      Marketing Office 
      (Canada, Cyprus,
      Ireland, England,
      South Africa, Spain,
      Switzerland, USA)
London Metropolitan
      University  
Longridge Towers
      School  
Oxford Royale
      Academy  
Plus  
      (Canada, Ireland,
      Italy, Malta, UK,
      USA)
Plymouth College  
Queen Ethelburga's
      College  
Royal
      Wolverhampton
      School  
Skola  
Spinnaker College
St Giles Colleges
       (Canada, UK, USA)
Study Group  
       (Australia, Canada,
       England, France,
       Germany, Ireland,
       Italy, New Zealand,
       South Africa, Spain,
       USA)
Taunton
      International
      Study Centre  
Thames Valley
      Summer Schools  
Twin Group  
       (Ireland, UK)
University of Essex -
      International
      Academy
University of
       Manchester  

FRANCE
Alliance Française
      Paris Ile de France

GERMANY
International House
      Berlin - Prolog  

IRELAND
MEI Ireland  

JAPAN
Tamagawa
      International
      Language School  

MALTA
Centro de Idiomas
      Excel  
Clubclass Residential
      Language School  
EC English
      Language Centre  
      (England, Malta,
      South Africa, USA)
Feltom Malta  
inlingua Malta  

MEXICO
Centro Marista de
      Idiomas-CEMADI  

SCOTLAND
EAC Language
      Centres and Activity
      Camps.  
      (England, Ireland,
      Scotland, Wales)
University of Stirling

SOUTH AFRICA
EC Cape Town  
Eurocentres Cape
      Town- One World
      Language school  
Good Hope Studies  
inlingua Language
      Training Centre
      Cape Town  
Interlink School
      of Languages  
International House
      Cape Town  
Kurus English CC 
LAL Cape Town  
Shane Global
      Language Centres -
      Cape Town  

SWITZERLAND
EF Language
      Colleges Ltd  
      (Australia, Canada,
      China, Costa Rica,
      Ecuador, England,
      France, Germany,
      Italy, Malta, New
      Zealand, Russia,
      Spain, Switzerland,
      USA)
Eurocentres
      International  
       (Australia, Canada,
      England, France,
      Germany, Italy,
      Japan, New Zealand,
      Russia, Spain,
      Switzerland, USA)

SPAIN
La Brisa  
Malaca Instituto -
      Club Hispanico SL 
Malaga Si  

USA
Califorinia State
      University Northridge
California State
      University Chico  
California State
      University Long
      Beach  
California State
      University San
      Marcos  
ELS Language
      Centers  
Humboldt State
      University  
San Diego State
      University  
University of
      Arizona  
University of
      California Riverside 
University of
      California San Diego
Zoni Language
      Centers  
      (Canada, USA)



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