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Global comparison
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In our global comparison article, we provide a breakdown of results from our Status surveys over the past year. In this article, it is possible to compare the nationality breakdown for international students across the major language teaching markets in the world for 2008.
Top five overseas nationalities per country as a % of total weeks, 2008
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| USA |
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UK |
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Korean 23%
Japanese 13%
Italian 6%
Taiwanese 6%
Chinese 6%
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Korean 12%
Italian 12%
Saudi Arabian 7%
Spanish 6%
Turkish 6%
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| Canada |
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Australia |
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Korean 26.9%
Japanese 21%
Brazilian 9.4%
Mexican 8.2%
Saudi Arabian 6%
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Korean 19%
Chinese 17%
Japanese 10%
Brazilian 8%
Saudi Arabian 8%
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| New Zealand |
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Ireland |
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Korean 27%
Japanese 17%
Chinese 9%
Swiss 6%
Brazilian 6%
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Italian 27.4%
Spanish 21.7%
Korean 7.4%
Brazilian 6.7%
Austrian 6.2%
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| Malta |
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South Africa |
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German 25%
Austrian 14%
Spanish 13%
Russian 12%
Italian 8%
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Brazilian 14%
Korean 14%
German 10%
Swiss 8%
Saudi Arabian 6%
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| France |
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Spain |
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Swiss 21%
Austrian 10.6%
German 9.5%
British 7.9%
Italian 5.2%
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US 24%
German 18%
British 13%
Swiss 9%
Dutch 7%
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| Italy |
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US 22%
German 17%
Austrian 9%
Japanese 7%
British 6%
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Student recruitment methods by country, 2008
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| USA |
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UK |
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Agents 38%
Internet 19%
Local bookings 19%
Other 24%
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Agents 61%
Internet 10%
Local bookings 9%
Other 20%
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| Canada |
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Australia |
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Agents 56%
Internet 8%
Local bookings 14%
Other 22%
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Agents 75%
Internet 5%
Local bookings 10%
Other 10%
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| New Zealand |
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Ireland |
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Agents 78%
Internet 6%
Local bookings 11%
Other 5%
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Agents 74%
Internet 7%
Local bookings 7%
Other 12%
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| Malta |
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South Africa |
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Agents 77%
Internet 6%
Local bookings 1%
Other 16%
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Agents 50%
Internet 7%
Local bookings 25%
Other 18%
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| France |
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Spain |
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Agents 45%
Internet 21%
Local bookings 13%
Other 21%
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Agents 49%
Internet 16%
Local bookings 11%
Other 24%
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| Italy |
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Agents 30%
Internet 26%
Local bookings 13%
Other 31%
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Average cost of a one-month language course by country in US$*
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Ireland 1,791
UK 1,477
France 1,218
USA 1,189
New Zealand 1,093
Australia 1,008
South Africa 964
Canada 907
Spain 809
Italy 754
Malta 742
*all prices converted using exchange rate of 15/06/2007.
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| Average length of stay by country |
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Canada 13.8 weeks
Australia 13 weeks
USA 12.1 weeks
UK 11.7 weeks
New Zealand 10.3 weeks
South Africa 8.1 weeks
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Ireland 5.7 weeks
France 5.6 weeks
Italy 3.7 weeks
Spain 3 weeks
Malta 2.7 weeks
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Observations
Comparatively speaking, average length of stay for language courses was lower in 2008 than in 2007 (although we did use an updated assessment tool). The most dramatic drop recorded was experienced by UK providers, which saw average length of stay dip from 11.7 weeks to 6.9 weeks (see LTM, March 2009, page 64).
As for course costings, the UK became the most expensive study destination in 2008 (up from US$1,477 to US$1,623), surpassing Ireland where the average cost of a one-month course decreased from US$1,797 to US$1,599. South Africa, meanwhile, saw its comparative course cost dip to become the cheapest study destination (down from US$964 to US$573).
In terms of international student recruitment, all destinations cited agent usage as their most succesful method or recruitment, bar Italy, where a majority of bookings came from the Internet.
Nationality trends remained on a par with 2007’s results. Korean students continue to prove their commitment to language acquisition and featured as a top five source country for seven destinations. However, there were some interesting nuances in 2008. In the UK, Italian students were nipping at the heels of their Korean counterparts (each accounting for 12 per cent of the nationality breakdown), while France – a market dominated by American students in 2007 – saw an exclusively European top five.
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Contact any advertiser in the this issue now
The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.
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