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March 2010 issue

Contents
News
Agency News
Agency Survey
Feedback
Market Report
Direction I
Direction II
Special Report
Course Guide
Spotlight
Destination
Regional Focus
Status

Contact Point:
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Global comparison

In our global comparison article, we provide a breakdown of results from our Status surveys over the past year. In this article, it is possible to compare the nationality breakdown for international students across the major language teaching markets in the world for 2008.

Top five overseas nationalities per country as a % of total weeks, 2008

USA UK
Korean 23%
Japanese 13%
Italian 6%
Taiwanese 6%
Chinese 6%
Korean 12%
Italian 12%
Saudi Arabian 7%
Spanish
6%
Turkish 6%

Canada Australia
Korean 26.9%
Japanese 21%
Brazilian 9.4%
Mexican 8.2%
Saudi Arabian 6%
Korean 19%
Chinese 17%
Japanese 10%
Brazilian 8%
Saudi Arabian 8%

New Zealand Ireland
Korean 27%
Japanese 17%
Chinese 9%
Swiss 6%
Brazilian 6%
Italian 27.4%
Spanish 21.7%
Korean 7.4%
Brazilian 6.7%
Austrian 6.2%

Malta South Africa
German 25%
Austrian 14%
Spanish 13%
Russian 12%
Italian 8%
Brazilian 14%
Korean 14%
German 10%
Swiss 8%
Saudi Arabian 6%

France Spain
Swiss 21%
Austrian 10.6%
German 9.5%
British 7.9%
Italian 5.2%
US 24%
German 18%
British 13%
Swiss 9%
Dutch 7%

Italy
US 22%
German 17%
Austrian 9%
Japanese 7%
British 6%

Student recruitment methods by country, 2008

USA UK
Agents 38%
Internet 19%
Local bookings 19%
Other 24%
Agents 61%
Internet 10%
Local bookings 9%
Other 20%

Canada Australia
Agents 56%
Internet 8%
Local bookings 14%
Other 22%
Agents 75%
Internet 5%
Local bookings 10%
Other 10%

New Zealand Ireland
Agents 78%
Internet 6%
Local bookings 11%
Other 5%
Agents 74%
Internet 7%
Local bookings 7%
Other 12%

Malta South Africa
Agents 77%
Internet 6%
Local bookings 1%
Other 16%
Agents 50%
Internet 7%
Local bookings 25%
Other 18%

France Spain
Agents 45%
Internet 21%
Local bookings 13%
Other 21%
Agents 49%
Internet 16%
Local bookings 11%
Other 24%

Italy
Agents 30%
Internet 26%
Local bookings 13%
Other 31%

Average cost of a one-month language course by country in US$*
Ireland 1,791
UK 1,477
France 1,218
USA 1,189
New Zealand 1,093
Australia 1,008
South Africa 964
Canada 907
Spain 809
Italy 754
Malta 742

*all prices converted using exchange rate of 15/06/2007.


Average length of stay by country
Canada 13.8 weeks
Australia 13 weeks
USA 12.1 weeks
UK 11.7 weeks
New Zealand 10.3 weeks
South Africa 8.1 weeks

Ireland 5.7 weeks
France 5.6 weeks
Italy 3.7 weeks
Spain 3 weeks
Malta 2.7 weeks


Observations

Comparatively speaking, average length of stay for language courses was lower in 2008 than in 2007 (although we did use an updated assessment tool). The most dramatic drop recorded was experienced by UK providers, which saw average length of stay dip from 11.7 weeks to 6.9 weeks (see LTM, March 2009, page 64).

As for course costings, the UK became the most expensive study destination in 2008 (up from US$1,477 to US$1,623), surpassing Ireland where the average cost of a one-month course decreased from US$1,797 to US$1,599. South Africa, meanwhile, saw its comparative course cost dip to become the cheapest study destination (down from US$964 to US$573).

In terms of international student recruitment, all destinations cited agent usage as their most succesful method or recruitment, bar Italy, where a majority of bookings came from the Internet.

Nationality trends remained on a par with 2007’s results. Korean students continue to prove their commitment to language acquisition and featured as a top five source country for seven destinations. However, there were some interesting nuances in 2008. In the UK, Italian students were nipping at the heels of their Korean counterparts (each accounting for 12 per cent of the nationality breakdown), while France – a market dominated by American students in 2007 – saw an exclusively European top five.


Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company
Country

Telephone

Email


ACCOMMODATION
Britannia Student
      Services  
Nido Student Living
Sara's New York
      Homestay LLC  

ASSOCIATIONS/GROUPS
EAIE European
      Association for
      International Educ  
Feltom Malta  
Languages Canada /
      Langues Canada  
MEI Ireland

EVENTS
Alphe Conferences
LTM Star Awards  

EXAM BOARDS
IELTS  

SERVICES
EAIE European
      Association for
      International Educ
InTouch  
LTM Digital  
StudentMarketing

ARGENTINA
Ecela - Latin
      Immersion
      (Argentina, Chile,
      Peru)
Expanish  
Intercultural
      Lenguas Extranjeras
Mundo Espa˝ol  

AUSTRALIA
Shafston
      Internationa
      College

BELGIUM
CERAN Lingua
      International  
      (Belgium, England,
      France)

CANADA
Bow Valley College
Camosun College
College Platon
ECSL
English Bay College
English School of
      Canada  
Global Village
Heartland
      Internationa
      English School
International
      Language School
      Of The YMCAs
      Of Quebec  
International Schools
      of North America
Languages Canada/
      Langues Canada
Mount Royal
      University
Mountain View
      School Division
National School
       of Languages
Ottawa International
      Student Programmes
      (OISP)
Queen's University
Red Leaf Student
      Program and Tours
Richmond School
      District #38
Saint Mary's
      University
Vancouver English
      Centre  

CHINA
IH Xi'an  
iMandarin
      Language Training
      Institute  

EGYPT
IH Cairo  

ENGLAND
Alexanders
      International
      School
Anglophiles
      Academic
      (England, Ireland,
      USA, Cyprus,
      Canada)
Bearwood College 
Bell Bedgebury
      International School
Bright World
      Guardianships  
Brooke House
      College
Cambridge
      Education Group
Camp Beaumont 
English Studio
Kaplan Aspect 
       (Australia, Canada,
      Ireland, Malta, New
      Zealand, South
      Africa, UK, USA)
King's Colleges
LAL Central
      Marketing Office 
      (Canada, Cyprus,
      Ireland, England,
      South Africa, Spain,
      Switzerland, USA)
London Metropolitan
      University  
Longridge Towers
      School  
Oxford Royale
      Academy  
Plus  
      (Canada, Ireland,
      Italy, Malta, UK,
      USA)
Plymouth College  
Queen Ethelburga's
      College  
Royal
      Wolverhampton
      School  
Skola  
Spinnaker College
St Giles Colleges
       (Canada, UK, USA)
Study Group  
       (Australia, Canada,
       England, France,
       Germany, Ireland,
       Italy, New Zealand,
       South Africa, Spain,
       USA)
Taunton
      International
      Study Centre  
Thames Valley
      Summer Schools  
Twin Group  
       (Ireland, UK)
University of Essex -
      International
      Academy
University of
       Manchester  

FRANCE
Alliance Française
      Paris Ile de France

GERMANY
International House
      Berlin - Prolog  

IRELAND
MEI Ireland  

JAPAN
Tamagawa
      International
      Language School  

MALTA
Centro de Idiomas
      Excel  
Clubclass Residential
      Language School  
EC English
      Language Centre  
      (England, Malta,
      South Africa, USA)
Feltom Malta  
inlingua Malta  

MEXICO
Centro Marista de
      Idiomas-CEMADI  

SCOTLAND
EAC Language
      Centres and Activity
      Camps.  
      (England, Ireland,
      Scotland, Wales)
University of Stirling

SOUTH AFRICA
EC Cape Town  
Eurocentres Cape
      Town- One World
      Language school  
Good Hope Studies  
inlingua Language
      Training Centre
      Cape Town  
Interlink School
      of Languages  
International House
      Cape Town  
Kurus English CC 
LAL Cape Town  
Shane Global
      Language Centres -
      Cape Town  

SWITZERLAND
EF Language
      Colleges Ltd  
      (Australia, Canada,
      China, Costa Rica,
      Ecuador, England,
      France, Germany,
      Italy, Malta, New
      Zealand, Russia,
      Spain, Switzerland,
      USA)
Eurocentres
      International  
       (Australia, Canada,
      England, France,
      Germany, Italy,
      Japan, New Zealand,
      Russia, Spain,
      Switzerland, USA)

SPAIN
La Brisa  
Malaca Instituto -
      Club Hispanico SL 
Malaga Si  

USA
Califorinia State
      University Northridge
California State
      University Chico  
California State
      University Long
      Beach  
California State
      University San
      Marcos  
ELS Language
      Centers  
Humboldt State
      University  
San Diego State
      University  
University of
      Arizona  
University of
      California Riverside 
University of
      California San Diego
Zoni Language
      Centers  
      (Canada, USA)