March 2011 issue

Agency News
Advisor Survey
Market Report
Direction I
Direction II
Special Report
Course Guide
City Focus

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Russian intent

Long-term and academic-led learning is on the rise in Russia, according to many of the advisors canvassed for this month’s survey, and the general mood is upbeat for the future.

Key points
• The total number of students placed by 11 of the 12 agencies in our survey was 5,373

• Individual agencies placed between 22 and 3,950 students on language courses each year

• Average business growth was 17 per cent

• The average length of stay for Russian students was six weeks

Three-quarters of advisors charged its clients a handling/processing fee

Canada was the most popular destination for students, by volume of placement

• In the last 12 months, advisors had worked with an average of 33 education partners

Singapore, Hong Kong and China were all noted as new study destinations

Top destinations Most popular courses
1. Canada 37%
2. USA 27%
3. UK 16%
4. Malta 10%
5. France 2%
6. Ireland 1%
6. Spain 1%
6. China/HK 1%
1. Summer vacation 24%
2. Junior 22%
3. General 21%
4. Intensive 14%
5. Business 6%
6. Academic prep. 4%
7. Foundation 3%
8. Language plus work experience 2%
Other 4%

Reasons for language travel Average percentage agency business
1. Studies overseas 39%
2. Current work 19%
3. Future work 18%
4. Studies at home 14%
5. Pleasure 9%
Other 1%
1. Language programmes 40%
2. Work & travel 18%
3. Higher education 32%
4. Internships 7.5%
5. Secondary 2.5%

How do agencies recruit students?
How do agencies find new business partners?
1. Word-of-mouth 45%
2. Website 36%
3. Advertising in press 5%
4. Mail shots 1%
Other 1%
1. Agent workshops 40%
2. Internet 25%
3. Language fairs and student expos 19%
4. LTM/ETM 7%
5. Other press 1%
Other 8%

Percentage of agents who recognised each of the following organisations
Acpet 25%
English Australia 42%
NEAS 16%

Languages Canada 66%

Souffle 42%
Groupement FLE 33%
L'Office 25%
Unosel 16%

MEI 66%

Asils 16%
Italian in Italy 58%

Feltom 92%

New Zealand
English NZ 42%
Aeple 0%

South Africa
EduSa 8%

Fedele 58%

ABLS 33%
English UK 92%
British Council 100%

Accet 25%
CEA 0%

Eaquals 50%
Ialc 58%
IHWO 66%
Quality English 75%
Tandem 42%

Market growth
Well, things have certainly improved since our last Advisor Survey on Russia, when a negative business growth rate of -12 per cent was recorded (see Language Travel Magazine, January 2010, pages 22-23). In the last 12 months, study travel advisors report that business improved on 2009, for the large part, with only one company posting a negative annual growth figure (due to the economy), while other companies noted a rise in business of between two and 50 per cent. One advisor reported that long-term courses were more in demand, while another said that parents were becoming more able to invest money into the study plans of their children.

Language and destination trends
Although the UK was noted by many advisor companies as among the most popular destinations for Russian clients, as our statistics are weighted by volume, the fact that the largest company included in the survey sent many clients to Canada has meant that Canada has come out on top overall, followed by the USA and then the UK. Malta was also a firm favourite among many advisors and accounted for a solid 10 per cent of business, while China and Hong Kong garnered one per cent of the vote and a mention from some companies as new study destinations becoming more popular with Russians. After English (82 per cent requested), French, German and Spanish were the next most popular languages.

Student and course trends
Further studies overseas were the overriding motivation behind Russians studying abroad; the reason for 39 per cent of the clientele travelling abroad to study. This underlines the academic intent of the majority of Russian clients, with some advisors highlighting vocational and degree programmes as rising in interest. Nevertheless, when looking at course trends, it is clear that a significant section of the clientele is also younger, with junior and summer vacation programmes chosen by 22 per cent and 24 per cent of clients respectively.

Agency business
Most advisors worked in language/secondary and higher education placement, with some also active in internships and volunteering. In fact, with 32 per cent of clients being placed in the higher education sector, this is only just behind the majority slice of 40 per cent business activity in language learning. Forty-five per cent of advisors’ clients were recruited via word-of-mouth recommendation, with 36 per cent using a particular company due to its website. On average, Russian study travel advisors worked with 107 schools in 176 countries but had only placed clients with 33 education partners within the last 12 months.

Looking ahead
Most Russian advisors are optimistic about the future. As well as rising interest in vocational/higher ed placements being signalled, one advisor said they believed an uncertain political situation at home meant more parents were keen to send their children abroad to study.

Economic overview

• The Russian economy is estimated to have grown by almost four per cent in 2010 after contracting by 7.9 per cent during the recession in 2009.

• Government expectations are that the economy will grow by 4.2 per cent this year and most analysts predict a stable situation, although they underline that social problems in the country are not being resolved by a slowly building economy.

• The economy remains heavily reliant on energy exports and the investment climate was deemed “bad” by President, Dmitry Medvedev. The Economy Minister has lowered his investment growth forecast for 2011 from 10 to nine per cent or lower.

Source: BBC

Russian advisories named a range of language programmes they work with, including, in Canada: Ilac, Toronto, ON; SEC, Toronto, ON; University of Toronto, Toronto, ON. In Ireland: Emerald Cultural Institute, Dublin; IH Dublin, Dublin. In Germany: Humboldt Institut, various; Sprachinstitut Treffpunkt, Bamberg. In France: Actilangue, Nice; Cavilam, Vichy; Ecole France Langue, various. In Hong Kong: Q Language, Hong Kong. In Italy: Linguadue, Milan. In Malaysia: Limkokwing University, Kuala Lumpur. In Malta: EC, St. Julian’s. In New Zealand: Language Schools New Zealand, various. In the UK: Anglo-Continental, Bournemouth; Bosworth College, Northampton, St Bedes, Hailsham; Churchill School, Margate; Harrow House International College, Swanage; Frances King School of English, London; London School of English, London; LSI, London; OISE, Bristol; Regent Language Training, various; Severnvale Academy, Shrewsbury; Studio School, Cambridge; Wimbledon School of English, London. In the USA: FLS, Pasadena, CA. Worldwide: EC; Kaplan International Colleges; LAL; Sprachcaffe.

Thank you to the following agencies for taking part in our survey: CIP Alternativa; Business Class Co.; Interlogos; System-3 Education; StudyIN; Language Link; University Council; Nowitex Language Centre; Litera Script Maneta; Interbridge; Language for Life; International Education Club.

Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.






English Australia  
International House
      World Organisation  
Languages Canada/
      Langues Canada  
MEI Ireland  
Perth Education
Quality English

Cambridge Esol 

Dr. Walter GmbH  
Student Guard

Malta Tourism

Twin Group  

English Australia  
Perth Education

Ceran Lingua

      English Language
Algonquin College  
Banff Education
Bow Valley College  
East Coast School
       of Languages  
English School of
Global Village  
      Canada / Langues
Niagara College  
School District
      No. 42 Maple Ridge
      & Pitt Meadows  
Student Guard
      Rivers University  
Vancouver English

Bell International  
Bright World
Brooke House
Bury Language
CMT Learning  
International House
      World Organisation  
Kaplan International
Language Studies
Link School  
London School of
      Business & Finance  
London School of
Malvern House
      College London  
King's Colleges  
Quality English  
Rishworth School
Sedbergh School
St Giles Colleges
Study Group
University of
      Essex -
St Michaels

Accent Francais  
Alpha B -
     Institut Linguistique  
College International
      de Cannes  
Ecole PERL  
Ecole Suisse
Institut de Langue
      et de Culture
      Françaises - ILCF  
Langue Onze
LSF Montpellier  
Lyon Bleu
Paris Langues /
      Club CEI des 4

inlingua Berlin  
      House Berlin -

Media Langues


      House Dublin  
MEI Ireland  

      Language School  
EC English
      Language Centre

EAC Language
      Centres and Activity

EC Cape Town  
      Cape Town  
Good Hope
inlingua Language
      Training Centre
      Cape Town  
Interlink School
      of Languages  
International House
      Cape Town  
Kurus English
LAL Cape Town

Escuela La Ola
International House -
      Sevilla CLIC  
Malaca Instituto -
      Club Hispanico SL  
Malaga Si  

EF Language
      Colleges Ltd  

International House
      New York  
ELS Language
New York
      General Consulting  
University of
Zoni Language

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