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March 2011 issue

Contents
News
Agency News
Advisor Survey
Feedback
Market Report
Direction I
Direction II
Special Report
Course Guide
Spotlight
Destination
City Focus
Status

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Russian intent

Long-term and academic-led learning is on the rise in Russia, according to many of the advisors canvassed for this month’s survey, and the general mood is upbeat for the future.

Key points
• The total number of students placed by 11 of the 12 agencies in our survey was 5,373

• Individual agencies placed between 22 and 3,950 students on language courses each year

• Average business growth was 17 per cent

• The average length of stay for Russian students was six weeks

Three-quarters of advisors charged its clients a handling/processing fee

Canada was the most popular destination for students, by volume of placement

• In the last 12 months, advisors had worked with an average of 33 education partners

Singapore, Hong Kong and China were all noted as new study destinations


Top destinations Most popular courses
1. Canada 37%
2. USA 27%
3. UK 16%
4. Malta 10%
5. France 2%
6. Ireland 1%
6. Spain 1%
6. China/HK 1%
1. Summer vacation 24%
2. Junior 22%
3. General 21%
4. Intensive 14%
5. Business 6%
6. Academic prep. 4%
7. Foundation 3%
8. Language plus work experience 2%
Other 4%

Reasons for language travel Average percentage agency business
1. Studies overseas 39%
2. Current work 19%
3. Future work 18%
4. Studies at home 14%
5. Pleasure 9%
Other 1%
1. Language programmes 40%
2. Work & travel 18%
3. Higher education 32%
4. Internships 7.5%
5. Secondary 2.5%

How do agencies recruit students?
How do agencies find new business partners?
1. Word-of-mouth 45%
2. Website 36%
3. Advertising in press 5%
4. Mail shots 1%
Other 1%
1. Agent workshops 40%
2. Internet 25%
3. Language fairs and student expos 19%
4. LTM/ETM 7%
5. Other press 1%
Other 8%

Percentage of agents who recognised each of the following organisations
Australia
Acpet 25%
English Australia 42%
NEAS 16%

Canada
Languages Canada 66%

France
Souffle 42%
Groupement FLE 33%
L'Office 25%
Unosel 16%

Ireland
MEI 66%

Italy
Asils 16%
Italian in Italy 58%

Malta
Feltom 92%

New Zealand
English NZ 42%
Portugal
Aeple 0%

South Africa
EduSa 8%

Spain
Fedele 58%

UK
ABLS 33%
English UK 92%
British Council 100%

USA
AAIEP 25%
Accet 25%
CEA 0%
UCIEP 33%

International
Eaquals 50%
Ialc 58%
IHWO 66%
Quality English 75%
Tandem 42%



Market growth
Well, things have certainly improved since our last Advisor Survey on Russia, when a negative business growth rate of -12 per cent was recorded (see Language Travel Magazine, January 2010, pages 22-23). In the last 12 months, study travel advisors report that business improved on 2009, for the large part, with only one company posting a negative annual growth figure (due to the economy), while other companies noted a rise in business of between two and 50 per cent. One advisor reported that long-term courses were more in demand, while another said that parents were becoming more able to invest money into the study plans of their children.

Language and destination trends
Although the UK was noted by many advisor companies as among the most popular destinations for Russian clients, as our statistics are weighted by volume, the fact that the largest company included in the survey sent many clients to Canada has meant that Canada has come out on top overall, followed by the USA and then the UK. Malta was also a firm favourite among many advisors and accounted for a solid 10 per cent of business, while China and Hong Kong garnered one per cent of the vote and a mention from some companies as new study destinations becoming more popular with Russians. After English (82 per cent requested), French, German and Spanish were the next most popular languages.

Student and course trends
Further studies overseas were the overriding motivation behind Russians studying abroad; the reason for 39 per cent of the clientele travelling abroad to study. This underlines the academic intent of the majority of Russian clients, with some advisors highlighting vocational and degree programmes as rising in interest. Nevertheless, when looking at course trends, it is clear that a significant section of the clientele is also younger, with junior and summer vacation programmes chosen by 22 per cent and 24 per cent of clients respectively.

Agency business
Most advisors worked in language/secondary and higher education placement, with some also active in internships and volunteering. In fact, with 32 per cent of clients being placed in the higher education sector, this is only just behind the majority slice of 40 per cent business activity in language learning. Forty-five per cent of advisors’ clients were recruited via word-of-mouth recommendation, with 36 per cent using a particular company due to its website. On average, Russian study travel advisors worked with 107 schools in 176 countries but had only placed clients with 33 education partners within the last 12 months.

Looking ahead
Most Russian advisors are optimistic about the future. As well as rising interest in vocational/higher ed placements being signalled, one advisor said they believed an uncertain political situation at home meant more parents were keen to send their children abroad to study.



Economic overview

• The Russian economy is estimated to have grown by almost four per cent in 2010 after contracting by 7.9 per cent during the recession in 2009.

• Government expectations are that the economy will grow by 4.2 per cent this year and most analysts predict a stable situation, although they underline that social problems in the country are not being resolved by a slowly building economy.

• The economy remains heavily reliant on energy exports and the investment climate was deemed “bad” by President, Dmitry Medvedev. The Economy Minister has lowered his investment growth forecast for 2011 from 10 to nine per cent or lower.

Source: BBC


Russian advisories named a range of language programmes they work with, including, in Canada: Ilac, Toronto, ON; SEC, Toronto, ON; University of Toronto, Toronto, ON. In Ireland: Emerald Cultural Institute, Dublin; IH Dublin, Dublin. In Germany: Humboldt Institut, various; Sprachinstitut Treffpunkt, Bamberg. In France: Actilangue, Nice; Cavilam, Vichy; Ecole France Langue, various. In Hong Kong: Q Language, Hong Kong. In Italy: Linguadue, Milan. In Malaysia: Limkokwing University, Kuala Lumpur. In Malta: EC, St. Julian’s. In New Zealand: Language Schools New Zealand, various. In the UK: Anglo-Continental, Bournemouth; Bosworth College, Northampton, St Bedes, Hailsham; Churchill School, Margate; Harrow House International College, Swanage; Frances King School of English, London; London School of English, London; LSI, London; OISE, Bristol; Regent Language Training, various; Severnvale Academy, Shrewsbury; Studio School, Cambridge; Wimbledon School of English, London. In the USA: FLS, Pasadena, CA. Worldwide: EC; Kaplan International Colleges; LAL; Sprachcaffe.

Thank you to the following agencies for taking part in our survey: CIP Alternativa; Business Class Co.; Interlogos; System-3 Education; StudyIN; Language Link; University Council; Nowitex Language Centre; Litera Script Maneta; Interbridge; Language for Life; International Education Club.

Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company

Country

Telephone

Email


ASSOCIATIONS/ GROUPS
ALTO  
English Australia  
International House
      World Organisation  
Languages Canada/
      Langues Canada  
MEI Ireland  
Perth Education
      City  
Quality English

EXAM BOARDS
Cambridge Esol 

INSURANCE
Dr. Walter GmbH  
Student Guard
      Insurance  

TOURIST BOARDS
Malta Tourism
      Authority  

WORK EXPERIENCE
Twin Group  

AUSTRALIA
Academies
      Australasia  
English Australia  
Perth Education
      City  

BELGIUM
Ceran Lingua
      International  

CANADA
Access
      International
      English Language
      Centre  
Algonquin College  
Banff Education
      Centre  
Bow Valley College  
East Coast School
       of Languages  
English School of
      Canada  
French
      Immersion
      Programs  
Global Village  
ILSC  
Languages
      Canada / Langues
      Canada  
Niagara College  
School District
      No. 42 Maple Ridge
      & Pitt Meadows  
Student Guard
      Insurance  
Thompson
      Rivers University  
Vancouver English
     Centre  

ENGLAND
Bell International  
Bright World
      Guardianships  
Brooke House
      College  
Bury Language
      School  
CMT Learning  
International House
      World Organisation  
Kaplan International
      Colleges  
Language Studies
      International  
Link School  
London School of
      Business & Finance  
London School of
      English  
Malvern House
      College London  
King's Colleges  
Quality English  
Queen
      Ethelburga's
      College  
Rishworth School
Sedbergh School
St Giles Colleges
Study Group
University of
      Essex -
      International
      Academy  
St Michaels
      College  

FRANCE
Accent Francais  
Alpha B -
     Institut Linguistique  
CLE  
College International
      de Cannes  
Ecole PERL  
Ecole Suisse
      Internationale  
Idiom  
Institut de Langue
      et de Culture
      Françaises - ILCF  
Langue Onze
      Toulouse  
LSF Montpellier  
Lyon Bleu
      International  
Paris Langues /
      Club CEI des 4
      Vents  

GERMANY
inlingua Berlin  
International
      House Berlin -
      Prolog  

GUADALOUPE
Media Langues
      Caraibes  

INDIA
Incredible
      English  

IRELAND
International
      House Dublin  
MEI Ireland  

MALTA
Clubclass
      Residential
      Language School  
EC English
      Language Centre

SCOTLAND
EAC Language
      Centres and Activity
      Camps  

SOUTH AFRICA
EC Cape Town  
EF  
Eurocentres
      Cape Town  
Good Hope
      Studies  
inlingua Language
      Training Centre
      Cape Town  
Interlink School
      of Languages  
International House
      Cape Town  
Kurus English
      CC
LAL Cape Town

SPAIN
Escuela La Ola
International House -
      Sevilla CLIC  
Inturjoven  
Malaca Instituto -
      Club Hispanico SL  
Malaga Si  

SWITZERLAND
EF Language
      Colleges Ltd  
Eurocentres
      International  

USA
International House
      New York  
ELS Language
      Centers  
Educatius  
New York
      General Consulting  
University of
      Arizona  
Zoni Language
     Centers  



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