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Contents - March 2011


Special report
Summer takes shape
Summer is peak time for language providers. Although the profile of a summer student is typified by the younger learner, there is a growing number of adult learners keen to utilise their summer vacation time for a course that combines language acquisition with fun and interesting activities. Jane Vernon Smith reports.


Direction I
Bold new world
Study travel advisors need to sharpen their portfolios and make sure they include a smattering of new destinations for their English programming: there is a choice of new ELT countries, such as Cyprus, Malaysia or India; all of which offer a new experience and interesting price point. Amy Baker reports.




Destination
The call of the wild: US south-west
Mention the USA’s south-west, and California immediately springs to mind as a hugely popular destination for international students. However, the rest of the south-west corner of this vast country also has much to offer, and a charm all of its own, as Jane Vernon Smith discovers.




Leap of faith

The competition for international students evolves every year, as the general outbound student community (and, of course, their study travel advisors) become interested in new types of programme, learning structure and new destinations that might be the answer to a student’s academic, financial and experiential goals.

We profile some of the new breed of English language learning destinations in this issue: Cyprus, Malaysia, the Philippines and – possibly the newest contender – India, all trying to capture market share from some of the more established English language teaching destinations (pages 46-48). India’s economy is one of the strongest in the world at the moment, along with China, and one school in India observed that some students felt they wanted to be where the action was, given that “the 21st century will almost certainly have an Indian stamp on it”.

India’s former colonial ruler, the UK, is in danger of relinquishing any “British stamp” that there might have been on the international ELT market, due to its commitment to reducing net migration, which may see most lower-level English speakers unable to study in the UK on a student visa and work part-time or transfer on to other courses while in the country. At the same time, international students graduating in the UK now have very little chance of remaining in the country to work.

With plenty of other study destinations nipping at the UK’s heels, it is inevitable that some students will prefer to study in countries with easier entry, transfer and work rules. Australia is certainly mindful of the impact its changes to permanent migration rules have had on international recruitment (with Indian enrolments down by 22.7 per cent in its vocational sector, for example). From April, it has made it slightly easier for some foreign nationals to enter its higher education system (page 6) and there are rumours that there may be more changes afoot which will enable graduating students in certain fields in Australia to enter the job market.

The UK is already a comparatively expensive destination for English language study (page 68) and to imagine students – particularly long-term academic students – will consider the price, difficult visa rules and stiff competition elsewhere and nevertheless choose a British experience may soon become a more difficult leap of faith.


Opinion
Leap of faith


News
Australia announces review in bid to stem student slide
Bell International College Cambridge gets upgrade
New interim visa system launched in New Zealand
VAT rise on accommodation in Malta
TUI Education’s parent company hit by finance shock
Archer Education Group closes down

Agency News
Third representative body for Turkish advisors
E
ducator numbers boosted at Alphe Japan and Korea

Advisor Survey
Russian intent
Long-term and academic-led learning is on the rise in Russia, according to many of the advisors canvassed for this month’s survey, and the general mood is upbeat for the future.

Feedback
Italy
In this year’s Feedback survey on Italy, we find that the Italian language teaching market attracts a more mature clientele focused on the pleasurable aspects of language learning.

Courseguide
Summer vacation in Spain

Spotlight
Exam courses in New Zealand
With a catalogue of English proficiency exams available, providers in New Zealand report that the Cambridge suite of tests are popular with overseas clientele, with Ielts becoming more and more commonplace. Nicola Hancox investigates.

Status
Global comparison 2009



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