March 2011 issue

Agency News
Advisor Survey
Market Report
Direction I
Direction II
Special Report
Course Guide
City Focus

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Italy Feedback

In this year’s Feedback survey on Italy, we find that the Italian language teaching market attracts a more mature clientele focused on the pleasurable aspects of language learning.

Italy Feedback at a glance

Total number of students: (female 71, male 42) 113
Average age in years: 28
Average length of programme in weeks: 16
Average number of students in class: 10
Average number of hours of language tuition per week: 20
% of students who found out about their course through an agent: 43
% of students who booked through an agent or advisor: 51
% of students who had been on another language programme: 43
% of students who would recommend their school: 93

Respondents by world region of origin Top nationalities
1. W Europe 46%
2. Asia 19%
3. Latin America 13%
4. C & E Europe 6%
5. Australasia 4%
6. Middle East 4%
7. N America 4%
8. Africa 2%
No reply 2%
1. German 14%
1. Swiss 14%
3. Korean 8%
4. Japanese 6%
5. Colombian 5%
6. British 4%
6. Mexican 4%
6. Swedish 4%
9. American 3.5%
10. Australian 3%
10. Dutch 3%
10. Russian 3%
10. Spanish 3%
10. Vietnamese 3%

In my class there are... How easy is it to practise your language skills with native speakers?
1. The right amount of students (63%)
2. Too many students who speak my language 13%
3. Too many students from one other country 10%
4. Too many students 4%
No reply 10%
1. Quite easy (54%)
2. Quite hard (34%)
3. Very hard (6%)
4. Very easy (5%)

How did you find your programme? Did you book your course through an agent or an educational adviser?
1. Recommended by an agent (43%)
2. Recommended by a friend/relative (25%)
3. I found it on the Internet (23%)
4. I saw it advertised 7%
No reply 2
Yes (51%)
No (42%)
Unknown (7%)

Student reasons for school selection included:
“The location; presence of French students on the same campus”
“It had a good location, good prices and easy information to read”
“Was told it was a nice, relaxed environment and class sizes were not too big”
“The course cost seemed reasonable in comparison to other schools”
“Internet description said it was small which I preferred”

Before looking for your course, did you know where you wanted to study?
Yes (84%)
No (11%)
Unknown (5%)

Yes (39%)
No (52%)
Unknown (9%)
Yes (27%)
No (64%)
Unknown (9%)

Student nationality
In 2009, 26 different domiciles were represented in our Feedback survey of international student trends (see LTM, January 2009, pages 26-27) while in our 2010 survey there were 31 (see LTM, January 2010, pages 24-25). This year an impressive 35 different nationalities took part in our Feedback survey, with Western Europeans identified as the most prolific (down five percentage points to 46 per cent). German and Swiss students shared top spot with a 14 per cent respective share, compared with 11 per cent and nine per cent in 2010. However, it should be noted that 56 per cent of all German respondents attended one school. The British contingent missed out on top placing this year, dropping to sixth with a four per cent share (compared with 16 per cent previously). Student numbers from Asia were up by a healthy 11 percentage points to 19 per cent. Korean students, noticeably absent from our poll in 2010, sidled into third with an eight per cent split. Again, results were slightly skewed, given that 78 per cent attended the same school.

Student motivation
Thirty-five per cent of respondents said that they were already using French in an academic setting, in keeping with 2010s findings (36 per cent). A further 23 per cent were presently using French in the workplace. Many, however, were motivated to study French for future goals, including for current or future work purposes (35 per cent) or for further studies in France (18 per cent). Student ages ranged from 15 to 67 years old, with a majority (46 per cent) falling into the college or university student occupation category. For the last few years, programme length has remained quite consistent (averaging 11-to-12 weeks). This year, course length increased to 16 weeks, perhaps suggesting that students are favouring longer courses. However, closer analysis reveals that the majority share, 14 per cent, opted for courses lasting two weeks.

Student enrolment
According to 43 per cent of survey respondents, the advice of an educational adviser or agent proved instrumental when it came to researching about a school – mirroring last year’s result. The opinion of family and friends carried more sway, up 10 percentage points to 25 per cent. Meanwhile, 51 per cent of all respondents booked directly with a student adviser, 38 per cent of which had initially found out about their school via this source.

Standard of the schools
Class sizes were slightly bigger this year, up from eight to 10 persons per class. However, 63 per cent of the student base were unfazed, noting that both class size and nationality mix were “just right”. Thirteen per cent (a majority of whom were either Swiss or German in origin) reported that there were too many students who spoke the same language as them. Again, it should be noted that 100 per cent of all the Germans who shared this view attended the same school, while 67 per cent of all the Swiss attended another.

Living in France
On average, students spent e288 (US377) per week on course and accommodation costs, up from the e243 (US$360) previously. Almost half of all Feedback respondents thought that the cost of living in France was higher than at home, however, a further 34 per cent thought living costs were on a par. When it came to testing newly acquired language skills, 54 per cent found it to be quite easy (up six percentage points).

Thank you to the following schools for participating in our survey: Accent Francais, Montpellier; AGISEFE - Université de Savoie, Chambery; alpha.b, Nice; Cavilam, Vichy; College International de Cannes, Cannes; Education en France, Cannes; Education en France, Montpellier; Eurocentres, Amboise; Eurocentres, Paris; INSTED Institute of Foreign Education, Chamonix; Institut de Touraine, Tours; International House Nice, Nice; Langue Onze Paris, Paris; LSF Montpellier, Montpellier; Lyon Bleu International, Lyon.
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The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.






English Australia  
International House
      World Organisation  
Languages Canada/
      Langues Canada  
MEI Ireland  
Perth Education
Quality English

Cambridge Esol 

Dr. Walter GmbH  
Student Guard

Malta Tourism

Twin Group  

English Australia  
Perth Education

Ceran Lingua

      English Language
Algonquin College  
Banff Education
Bow Valley College  
East Coast School
       of Languages  
English School of
Global Village  
      Canada / Langues
Niagara College  
School District
      No. 42 Maple Ridge
      & Pitt Meadows  
Student Guard
      Rivers University  
Vancouver English

Bell International  
Bright World
Brooke House
Bury Language
CMT Learning  
International House
      World Organisation  
Kaplan International
Language Studies
Link School  
London School of
      Business & Finance  
London School of
Malvern House
      College London  
King's Colleges  
Quality English  
Rishworth School
Sedbergh School
St Giles Colleges
Study Group
University of
      Essex -
St Michaels

Accent Francais  
Alpha B -
     Institut Linguistique  
College International
      de Cannes  
Ecole PERL  
Ecole Suisse
Institut de Langue
      et de Culture
      Françaises - ILCF  
Langue Onze
LSF Montpellier  
Lyon Bleu
Paris Langues /
      Club CEI des 4

inlingua Berlin  
      House Berlin -

Media Langues


      House Dublin  
MEI Ireland  

      Language School  
EC English
      Language Centre

EAC Language
      Centres and Activity

EC Cape Town  
      Cape Town  
Good Hope
inlingua Language
      Training Centre
      Cape Town  
Interlink School
      of Languages  
International House
      Cape Town  
Kurus English
LAL Cape Town

Escuela La Ola
International House -
      Sevilla CLIC  
Malaca Instituto -
      Club Hispanico SL  
Malaga Si  

EF Language
      Colleges Ltd  

International House
      New York  
ELS Language
New York
      General Consulting  
University of
Zoni Language

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